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Marketing Program Manager Jobs in Nottingham, MD

Best Buddies Int. Inc

Program Manager, Lead

Baltimore, MD · On-site

$42K - $45K/yr

Job Title: Program Manager (Generalist) Department: State Operations and Programs Reports to ... Marketing * Work in partnership with the local, state, and national teams to support awareness and ...

Best Buddies Maryland

Lead, Program Manager

Baltimore, MD · On-site

$42K - $45K/yr

Our Program Managers are fundamental to engaging people in our mission and serving as a support ... Marketing: * Research social media content opportunities among all different programs (school ...

Spinoso Real Estate Gro

Marketing Manager

Nottingham, MD · On-site

$70K - $75K/yr

Marketing Manager Department: Field Marketing Reports to: General Manager; Director of Field ... Serve as an integral member of the Mall Management Team by supporting related programs, including ...

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Marketing Program Manager information

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How much do marketing program manager jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for marketing program manager in Nottingham, MD is $54.56, according to ZipRecruiter salary data. Most workers in this role earn between $41.15 and $65.58 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What job categories do people searching Marketing Program Manager jobs in Nottingham, MD look for?

The top searched job categories for Marketing Program Manager jobs in Nottingham, MD are:

What cities near Nottingham, MD are hiring for Marketing Program Manager jobs?

Cities near Nottingham, MD with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Nottingham, MD as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 16% Part Time, 1% Temporary, and 5% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $113,487 per year, or $54.6 per hour.

Marketing Program Lead - Applicant and Customer Journey Marketing

OneMain Financial

Baltimore, MD • On-site

$85K - $110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

OneMain Financial rating

7.4

Company rating: 7.4 out of 10

Based on 102 frontline employees who took The Breakroom Quiz

119th of 151 rated financial services

Job description

Role Overview
The Program Lead for Customer Communications is responsible for leading high-impact, data-driven lifecycle communication strategies that drive customer engagement. This role owns the execution of cross-channel testing initiatives and serves as a key connector across Analytics, Operations, Product, Technology, and Compliance teams.
This person brings a strong customer-centric lens, a rigorous testing mindset, and the ability to execute and influence outcomes across the enterprise - operating with autonomy and accountability while partnering closely with leaders and stakeholders.
Key Responsibilities
  • Drive communication initiatives that support customer engagement during key moments in the customer journey

  • Coordinate cross-channel testing across email, SMS, direct mail, AI agent, and operations

  • Identify and influence opportunities to drive incremental lift through data-driven experimentation and own corresponding strategies

  • Operationalize automated communications in partnership with execution channels with minimal customer or operational disruption.

  • Partner with analytics to develop targeting and selection criteria for test/learn campaigns; identify test segments based on results and provide testing and targeting recommendations.

  • Lead frequent forums to socialize progress, create alignment and strengthen vision with business units

  • Manage ongoing measurement of communications, proactively identify risks and deliver resolution in collaboration with partners

  • Champion new models and processes that increase process control, reliability and scalability

  • Lead marketing communications platform transitions with smart testing and enhancement

  • Serve as a trusted partner to Analytics, Product, Operations, Technology, and Compliance teams, aligning marketing communications with enterprise initiatives

  • Develop and deliver presentations that report on key metrics, summarize results, and provide insights to inform future test strategies with clarity and confidence.

Qualifications
  • 5+ years of strategic marketing experience in customer acquisition and/or loyalty marketing along with a relevant Bachelor's degree.

  • Ability to understand the company business strategy and support through marketing initiatives

  • Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch

  • Proven analytical skills to drive strategic and tactical marketing initiatives.

  • Excellent communication skills and the ability to effectively work with all levels of management.

  • Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.

  • Excel at fostering collaboration and influencing outcomes across cross-functional partners

  • Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization

  • Financial services, lending experience and/or customer engagement experience desired.

  • Experience with Adobe Campaign or other campaign management platforms is a plus.
  • Location : Baltimore, MD hybrid schedule
  • Baltimore, MD Target base salary range is $85,000-110,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
    Who we Are
    OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
    Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
    Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
  • Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
  • Up to 4% matching 401(k)
  • Employee Stock Purchase Plan (10% share discount)
  • Tuition reimbursement
  • Paid time off (15 days' vacation per year, prorated based on start date)
  • Paid sick leave as determined by state or local ordinance (prorated based on start date)
  • 11 Paid holidays (4 floating holidays, prorated based on start date)
  • Paid volunteer time (3 days per year, prorated based on start date)

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.

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