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Marketing Program Manager information

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$17

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$86

How much do marketing program manager jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for marketing program manager in Addison, IL is $54.92, according to ZipRecruiter salary data. Most workers in this role earn between $41.44 and $66.01 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

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Cities near Addison, IL with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Addison, IL as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 20% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $114,238 per year, or $54.9 per hour.

Integrated Marketing Program Manager

HelloKindred

Chicago, IL • On-site

Full-time

Posted 22 days ago

Job description

Company Description

Who is HelloKindred?
HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: March 31, 2027 (may be potential to extend)

Our client in the global professional services industry is seeking an experienced Integrated Marketing Program Manager to help lead the planning and delivery of high-impact programs designed to engage client audiences. This role brings together integrated marketing, content, communications, events and experience management, with responsibility for programs from initial strategy through execution and measurement.

The ideal candidate is a strong program manager who can translate stakeholder objectives into compelling audience experiences, manage complex cross-functional initiatives, and confidently work with senior stakeholders in a fast-paced global environment.

What you will do:

  • Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery and value tracking.
  • Translate stakeholder objectives into clear program briefs, defining target audiences, value propositions, messaging, KPIs and measures of success.
  • Manage program activities and workflows using internal planning and marketing platforms.
  • Plan and deliver event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys and communications plans.
  • Develop messaging frameworks, agenda narratives, speaker enablement materials and key content assets.
  • Manage program milestones, dependencies, roles and responsibilities, budgets and delivery requirements.
  • Coordinate production, rehearsals, onsite/day-of execution and post-event lead management and follow-up.
  • Apply audience segmentation and journey mapping to create cohesive experiences across digital communications, content and events.
  • Own program measurement, including attendance quality, engagement metrics, follow-up conversion and insights reporting.
  • Partner with stakeholders, creative teams, production resources and other cross-functional teams to deliver high-quality, brand-aligned programs.
  • Build and engage communities where relevant to support program objectives and ongoing audience engagement.
  • Apply AI-enabled tools, agents and workflow integrations to enhance marketing and communications processes and improve efficiency.
  • Where required, provide guidance and quality assurance to team members and lead event teams during onsite delivery.
Qualifications
  • 5-12+ years of experience in event delivery and/or marketing program management.
  • Proven experience leading complex marketing programs from strategy and planning through execution, measurement and optimization.
  • Strong event and experience management background, including in-person, virtual and/or hybrid programs, production and onsite delivery.
  • Excellent stakeholder management skills, with experience working with senior leaders and cross-functional teams in large or matrixed organizations.
  • Strong content and communications capabilities, including messaging, storytelling, executive communications, presentations and speaker enablement.
  • Demonstrated program management skills, including managing multiple workstreams, timelines, dependencies, budgets and competing priorities.
  • Experience with audience segmentation, journey planning and using engagement data and KPIs to evaluate program performance.
  • Excellent written and verbal communication skills with strong executive presence and attention to detail.
  • Experience in professional services or another complex B2B environment is an asset.
  • Familiarity with AI-enabled marketing tools, AI agents and workflow automation is an asset.
  • Experience leading teams or providing strategic direction and quality assurance is an asset.

Additional Information

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.