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Marketing Program Manager Jobs in Delaware (NOW HIRING)

Sallie Mae

Manager, Marketing Analytics

Newark, DE · On-site

Manager, Marketing Analytics Job Location: 300 Continental Drive, Newark, DE 19713 Job Type ... Tuition Reimbursement and Family Scholarship Programs * Career development and training ...

Sallie_mae

Manager, Marketing Analytics

Newark, DE · Hybrid

Manager, Marketing Analytics Job Location: 300 Continental Drive, Newark, DE 19713 Job Type ... Tuition Reimbursement and Family Scholarship Programs * Career development and training ...

JP Morgan Chase

Campaign Manager-Auto Marketing

Wilmington, DE · On-site

$91K - $112K/yr

As a Campaign Manager within Auto Marketing, you will partner with business strategy to translate ... We also offer a range of benefits and programs to meet employee needs, based on eligibility. These ...

i9 Sports

Marketing Internship

Middletown, DE · On-site

$14.25 - $18.75/hr

Outbound Lead Management: Conduct outbound calls to potential members who have expressed interest in our programs. Physical Marketing (The Execution): * Community Outreach: Distribute flyers to key ...

HK Recruiting

Program Director R&D PMO

Newark, DE · On-site +1

As Program Director, R&D PMO, you will provide strategic program management and operational ... Prior experience in Marketing or R&D within the medical device industry strongly preferred.

Demand.com

Marketing Director (Remote)

Wilmington, DE · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

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Showing results 21-40

All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Delaware

Marketing Program Manager information

See Delaware salary details

$17

$54

$86

How much do marketing program manager jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for marketing program manager in Delaware is $54.87, according to ZipRecruiter salary data. Most workers in this role earn between $41.39 and $65.91 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Delaware? The most popular types of Marketing Program jobs in Delaware are:
What are popular job titles related to Marketing Program Manager jobs in Delaware? For Marketing Program Manager jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Delaware look for? The top searched job categories for Marketing Program Manager jobs in Delaware are:
What cities in Delaware are hiring for Marketing Program Manager jobs? Cities in Delaware with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 18% Part Time, 1% Temporary, and 4% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $114,123 per year, or $54.9 per hour.

Manager, Marketing Analytics

Sallie Mae

Newark, DE • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Sallie Mae rating

7.6

Company rating: 7.6 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

When you join Sallie Mae, you become a champion for all students.
We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.
We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
Employer: SMB Business Development, Inc.
Job Title: Manager, Marketing Analytics
Job Location: 300 Continental Drive, Newark, DE 19713
Job Type: Full-time, 40 hours a week, Monday through Friday
Duties:
  • Responsible for driving actionable insights from marketing data and working cross-functionally to enhance ROI across all marketing channels.
  • Lead the development and implementation of measurement frameworks and KPIs for marketing initiatives across digital, traditional, and emerging channels.
  • Analyze campaign performance, customer behavior, and market trends to generate insights and recommendations.
  • Partner with marketing, product, sales, and finance teams to align analytics with business goals.
  • Own marketing data infrastructure, including attribution models, dashboards, and reporting tools.
  • Use statistical analysis, predictive modeling, and data visualization to influence strategic decisions.
  • Evaluate marketing technology and tools for data collection, automation, and reporting improvements.
  • Hybrid work permitted 2 days per week within a reasonable commuting distance of Newark, Delaware.

Requirements: Bachelor's degree in Marketing, Statistics, Economics, Data Science, Business Analytics, or related field of study and three (3) years of experience as a Data Scientist, Data Analyst, or related role where required experience was gained. Also requires experience in the following:
  • One year of experience in marketing Analytics;
  • One year of experience in a managerial or lead role;
  • Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel;
  • SQL, Excel, and data visualization platforms such as Tableau, Power BI and Looker;
  • Marketing platforms such as CRM, email, social media, and web and marketing automation tools such as Snowflake, SAS, Adobe Analytics; and
  • Statistical techniques such as time-series forecasting and marketing attribution models.

Alternatively, will accept a Master's degree in Marketing, Statistics, Economics, Data Science, Business Analytics, or related field of study and one (1) year of experience as a Data Scientist, Data Analyst, or related role where required experience was gained. Also requires experience in the above stated skills.
CONTACT: Send resume to TA@salliemae.com and reference job title and location.
Feeling your best helps you do your best:
Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).
  • Competitive base salaries
  • Bonus incentives
  • Generous PTO, Floating Holidays and 12 Federal Holidays observed
  • Support for financial-well-being and retirement 401k with employer match
  • Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
  • Employer paid short-term/long-term disability and basic life insurance
  • Flexible hybrid working arrangements.
  • Paid parental leave and adoption reimbursement programs
  • Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
  • Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
  • Tuition Reimbursement and Family Scholarship Programs
  • Career development and training opportunities

Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.
Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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