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Marketing Program Assistant Jobs in Florida (NOW HIRING)

Alphabe Insight Inc

Marketing Assistant

Orlando, FL · On-site

$37K - $47K/yr

Responsibilities * Assist with planning and executing marketing campaigns. * Support promotional ... Clear growth opportunities within a structured development program * Professional skills ...

CREI Management, LLC

Marketing Assistant

Tallahassee, FL · On-site

$34K - $43K/yr

In this position, Marketing Assistants are the community's most important personnel as they can ... program preferred * Equivalent combination of education and experience Knowledge, Skills, and ...

CREI Management, LLC

Marketing Assistant

Tallahassee, FL · On-site

$34K - $43K/yr

In this position, Marketing Assistants are the community's most important personnel as they can ... program preferred * Equivalent combination of education and experience Knowledge, Skills, and ...

CREI Management, LLC

Marketing Assistant

Tallahassee, FL

$34K - $43K/yr

In this position, Marketing Assistants are the community's most important personnel as they can ... program preferred * Equivalent combination of education and experience Knowledge, Skills, and ...

CREI Management, LLC

Marketing Assistant

Tallahassee, FL · On-site

$34K - $43K/yr

In this position, Marketing Assistants are the community's most important personnel as they can ... program preferred * Equivalent combination of education and experience Knowledge, Skills, and ...

Crunch Fitness

Marketing Coordinator

Tampa, FL · On-site

$30K - $50K/yr

... programs. * Create, proofread, and edit copy for various marketing channels, ensuring consistent voice. * Assist with coordinating Grand Openings and other special events as needed from time to time ...

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All JobsMarketing Program JobsMarketing Program Assistant JobsMarketing Program Assistant Jobs in Florida

Marketing Program Assistant information

What does a marketing program assistant do?

A Marketing Program Assistant supports the marketing team by coordinating and executing various tasks related to marketing campaigns and programs. Their responsibilities often include organizing events, managing social media accounts, preparing promotional materials, and assisting with market research. They also help track campaign performance and ensure that projects are completed on time. This role requires strong organizational skills, attention to detail, and the ability to work collaboratively with others. Marketing Program Assistants play a crucial role in ensuring the smooth operation of marketing initiatives.

What are the key skills and qualifications needed to thrive as a marketing program assistant?

To thrive as a Marketing Program Assistant, you need a solid understanding of marketing principles, strong organizational skills, and often a bachelor's degree in marketing or a related field. Familiarity with tools like CRM software, email marketing platforms, and Microsoft Office Suite is typically expected. Excellent communication, attention to detail, and adaptability help you excel in supporting campaigns and collaborating with teams. These skills ensure seamless execution of marketing programs and contribute to achieving organizational goals.

What is the difference between Marketing Program Assistant vs Marketing Coordinator?

AspectMarketing Program AssistantMarketing Coordinator
ResponsibilitiesSupports marketing campaigns, manages schedules, assists with event planningCoordinates marketing activities, develops content, tracks campaign performance
Required SkillsOrganizational skills, basic marketing knowledge, communication skillsProject management, content creation, data analysis
CredentialsAssociate degree or relevant experience often sufficientBachelor’s degree in marketing or related field common
Work EnvironmentOffice setting, team support rolesOffice environment, collaborative projects

While both roles support marketing efforts, a Marketing Program Assistant typically provides administrative and logistical support, whereas a Marketing Coordinator takes on more active project management and content development responsibilities. The roles often overlap, but the Coordinator position usually requires more experience and a broader skill set.

How much do marketing program assistants get paid?

The average salary for a marketing program assistant typically ranges from $40,000 to $55,000 per year, depending on experience, location, and the size of the organization. Entry-level roles may start lower, while those with specialized skills or certifications can earn higher wages.

Is a marketing program assistant an entry-level?

A marketing program assistant is typically considered an entry-level position that requires basic knowledge of marketing principles, communication skills, and familiarity with tools like Microsoft Office or marketing software. It often serves as a starting point for those seeking to build experience in marketing or related fields.

What qualifications do I need to be a marketing program assistant?

A marketing program assistant typically needs a high school diploma or equivalent, with many roles preferring or requiring a bachelor's degree in marketing, communications, or a related field. Strong organizational skills, proficiency with marketing tools like Microsoft Office or CRM software, and good communication abilities are also important qualifications for this role.

What are the most commonly searched types of Marketing Program jobs in Florida?

The most popular types of Marketing Program jobs in Florida are:

What cities in Florida are hiring for Marketing Program Assistant jobs?

Cities in Florida with the most Marketing Program Assistant job openings:

Marketing Program Assistant jobs near you

Assistant Director, Brand & Program Marketing

Feeding Tampa Bay

Tampa, FL • On-site

$77K - $82K/yr

Full-time

Re-posted 10 days ago

Job description

Position Title: Assistant Director, Brand & Program Marketing
Reports to: Senior Director Marketing & Communications
Department: Marketing & Communications
Location: Causeway Center
Classification: Mostly Onsite or Hybrid 2x per week
Core Hours: 8:00a - 4:00p
Status: Exempt
Range: $77,800 - $82,620
COMPANY OVERVIEW
Feeding Tampa Bay serves ten counties in West Central Florida and we are a leader in hunger relief across our region. Just last year, we served 85M meals to our neighbors through direct service and through our network of 400+ food pantry partners. But we know food alone won't solve hunger - that's why we're redefining that it means to feed our region. By creating pathways to possibilities for nearly 1 million people, Feeding Tampa Bay connects and convenes solutions, partners and resources that nourish long-term stability. As a member of the Feeding America Network, we will work to dismantle barriers for individuals, families, and seniors across our area - because it's possible.
At Feeding Tampa Bay, we are on a united path to transform our community. We thoughtfully drive change while embracing and celebrating our collective impact, as well as the impact of each individual. Through our Grow Code we strive to honor all, conquer together, be imaginists, speak with truth, and stay rooted in the mission of Feeding Tampa Bay.
SUMMARY
The Assistant Director, Brand & Program Marketing is responsible for helping shape and execute Feeding Tampa Bay's brand and program marketing strategy. This role serves as a key partner to the Senior Director of Marketing and supports the organization's evolution from being understood primarily as a food bank to being recognized as a mission-driven organization building people-focused solutions tackling the root-cause of hunger insecurity so communities can flourish today and for generations to come.
This role leads awareness-building and mission-forward marketing initiatives, supports the development of a clear and differentiated brand narrative across multiple stakeholder audiences, and helps establish program marketing as a formal capability within the organization. The Assistant Director will translate organizational priorities and program goals into audience-centered strategies, integrated campaigns, and measurable outcomes.
This is a strategic and hands-on leadership role. The Assistant Director is expected to contribute at both the planning and execution levels, build structure where processes are still emerging, and lead a small team responsible for advancing brand and program marketing work across the organization.
DUTIES and RESPONSIBILITIES
Brand and Mission Awareness Leadership
  • Partner with the Senior Director of Marketing to develop and execute brand and program marketing strategies aligned to organizational priorities
  • Help translate Feeding Tampa Bay's vision, mission, and organizational evolution into clear, consistent, and compelling messaging for external audiences
  • Lead mission awareness and brand-building campaigns that strengthen public understanding of Feeding Tampa Bay's role, impact, and long-term vision
  • Support the development of a clear and differentiated brand narrative that can be applied consistently across campaigns, programs, and audience touchpoints
  • Ensure marketing strategies and messaging reflect a people-first, community-centered, and dignity-driven approach

Program Marketing Function Development
  • Help establish and scale program marketing as a defined function within the organization
  • Collaborate with Marketing operations to develop planning frameworks, intake processes, prioritization methods, and cross-functional ways of working for program marketing
  • Partner with program leaders and internal stakeholders to position programs clearly, accurately, and in ways that are accessible and audience-relevant
  • Develop go-to-market strategies and campaign plans for new and existing programs, services, and community initiatives
  • Lead development of campaign briefs, messaging frameworks, channel recommendations, content direction, and rollout plans
  • Bring structure and accountability to program marketing planning and execution through clear timelines, roles, workflows, and follow-through

Multi-Audience Strategy and Execution
  • Create audience-specific messaging and activation strategies across multiple stakeholder groups, including neighbors, volunteers, community partners, and supporters, while maintaining one cohesive brand narrative
  • Oversee execution of integrated marketing initiatives in collaboration with internal creative resources, marketing operations, the social media coordinator, and external agency partners as needed
  • Support content and channel execution tied to brand and program campaigns, including digital and communications-related work where dedicated resources do not exist
  • Align campaign strategy and execution to the needs, motivations, and barriers of distinct audiences across the community
  • Ensure campaigns and program marketing efforts are relevant, accessible, and effective across the organization's priority audiences

Team Leadership and Hiring
  • Directly manage two Program Marketing Managers and provide ongoing coaching, support, performance feedback, and professional development
  • Recruit, hire, and onboard two direct reports in partnership with organizational hiring processes
  • Create role clarity, establish expectations, and support strong team performance and accountability
  • Help build team capability over time by strengthening strategic thinking, executional excellence, and cross-functional collaboration
  • Serve as a trusted extension of the Senior Director of Marketing, helping move high-priority initiatives forward with increasing ownership and independence

Insight, Measurement, and Planning Discipline
  • Help build a stronger audience insight practice by identifying information gaps, gathering formal and informal feedback, synthesizing campaign and stakeholder learnings, and turning findings into actionable recommendations
  • Establish and track KPIs and OKRs for brand and program marketing efforts in partnership with the Senior Director of Marketing and Marketing Operations
  • Monitor campaign and program performance, assess effectiveness, and recommend optimizations based on data, audience response, and organizational priorities
  • Support annual and campaign-level planning by defining goals, success measures, and performance expectations
  • Use insights, measurement, and learnings to improve decision-making, prioritization, and future marketing strategy

Scope of Role
  • This role focuses on brand marketing, mission awareness, and program marketing
  • This role is not responsible for fundraising or development marketing strategy
  • This role is not a marketing operations position, but it is expected to work closely with Marketing Operations to support planning, execution, measurement, and process development
  • This role includes both strategic leadership and hands-on execution
  • This role includes direct people management and team-building responsibility

Requirements
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
  • Excel working in a fast-paced, evolving environment and demonstrate the ability to embrace the FTB's commitment to treat all people with equity and respect in pursuit of our mission to feed people in need and mobilize our community to eliminate hunger
  • Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred
  • Minimum of 6 years of progressive experience in brand marketing, program marketing, integrated marketing, communications, product marketing, or a related field
  • Experience leading integrated campaigns and marketing initiatives from strategy through execution
  • Experience developing audience-centered messaging and strategies across multiple stakeholder groups
  • Experience building or improving marketing processes, planning frameworks, and cross-functional collaboration models
  • Experience establishing and tracking KPIs and/or OKRs and applying insights to improve marketing effectiveness
  • Prior experience managing people, including coaching, developing, and supporting team performance, required
  • Experience recruiting, hiring, and onboarding team members preferred
  • Experience in mission-driven or nonprofit organizations preferred but not required
  • Corporate sector experience is also valued, particularly in brand marketing, product marketing, and go-to-market roles
  • Willing to actively participate in mission-driven programs, such as food distribution initiatives and disaster relief operations as needed.
  • All internal candidates must be in good standing with no corrective actions within the last 90 days.

Salary Description
$77,800 - $82,620

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