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Marketing Partnership Activation Manager Jobs (NOW HIRING)

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Partner with global marketing leads to share activation plans, assets, results, and best practices ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Partner with global marketing leads to share activation plans, assets, results, and best practices ...

Crayola LLC

Brand Activation Manager

Easton, PA

Brand Activation Manager, Hybrid, Easton PA GENERAL SUMMARY: Creative, strategic, and highly ... Partner with global marketing leads to share activation plans, assets, results, and best practices ...

AEG

Partnership Activation Coordinator

Wayne, PA · On-site

$38K - $43K/yr

Manage activation logistics throughout the partnership lifecycle, from initial planning and ... marketing, events, partnerships, operations, or experiential marketing are a plus. * Strong ...

Lime Media Group, Inc.

Activation Manager

Rockwall, TX · On-site

Operational owner of the mobile marketing campaign and client experience -- from handoff through ... Partner with Fleet/Operations on mechanical issues and asset movement; maintain a single, current ...

AEG

Partner Activation Manager

Los Angeles, CA · On-site

Job Summary The Partnership Activation Manager will be responsible for managing and supporting sponsorship activations for Festival properties, managing designated AEG Presents partnerships, and ...

Cypress HCM

Brand Activation Manager

Santa Clara, CA · On-site

$65 - $88/hr

Brand Activation Manager We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the ...

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Marketing Partnership Activation Manager information

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How much do marketing partnership activation manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for marketing partnership activation manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

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Infographic showing various Marketing Partnership Activation Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Partnership Activation & Strategy Manager

Champaign, IL • On-site

Busey Bank
Commercial Banking • 1 - 10 employees
Learn more about Busey Bankexternal

$80K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 10 days ago

Key responsibilities

  • Own and execute the strategy for collegiate athletic partnerships and additional strategic partnerships.

  • Plan and execute integrated marketing activations across in-venue, digital, social, and event channels.

  • Leverage the partnership to support new business generation and deepen existing client relationships.

Busey Bank rating

6.3

Company rating: 6.3 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

Job description

Position Summary
The Partnership Strategy & Activation Manager is responsible for leading and maximizing Busey's strategic collegiate partnerships, with a primary focus on athletics and additional support across other key relationships. This role drives brand visibility, business development, and client engagement by leveraging sponsorship assets, NIL (Name, Image, Likeness) opportunities, and integrated marketing activations.
This individual serves as the primary point of contact for Busey's collegiate athletic partnerships, ensuring that all elements are strategically aligned and fully activated to deliver measurable business impact. The role collaborates cross-functionally with marketing, commercial banking, wealth management, and retail teams to translate partnership investments into brand growth, client acquisition, and community engagement.
Duties & Responsibilities
Partnership Strategy & Management
  • Own and execute the strategy for collegiate athletic partnerships and additional strategic partnerships
  • Serve as primary liaison with collegiate athletics partnerships, media rights partners and other key external stakeholders.
  • Identify and develop new partnership opportunities, including NIL initiatives, athlete collaborations, and experiential activations.
  • Ensure all sponsorship assets are fully leveraged and aligned to Busey's business objectives.

Activation & Marketing Execution
  • Plan and execute integrated marketing activations across in-venue, digital, social, and event channels.
  • Partner with internal marketing teams to develop campaigns that enhance brand awareness and fan engagement.
  • Coordinate game-day presence, hospitality programs, and experiential marketing efforts.
  • Maintain consistent and impactful brand representation across all partnership touchpoints.

Business Development & Relationship Growth
  • Leverage the partnership to support new business generation and deepen existing client relationships.
  • Partner with commercial, wealth, and retail teams to activate opportunities tied to athletics events and networks.
  • Build relationships with university stakeholders, alumni, donors, and business leaders within Busey's footprint.
  • Support client entertainment and engagement strategies tied to athletics programming.

NIL Strategy & Execution
  • Monitor the evolving NIL landscape and identify potential opportunities aligned with Busey's brand and marketing priorities.
  • Provide guidance on athlete partnerships that may enhance visibility and community impact.
  • Maintain knowledge of NIL regulations to ensure any future activity remains compliant.

Performance Tracking & Optimization
  • Establish and monitor KPIs related to partnership performance, including brand awareness, engagement, and business impact.
  • Provide regular reporting and insights to leadership on ROI and effectiveness.
  • Continuously refine activation strategies based on performance data and feedback.

Cross-Functional Collaboration
  • Act as the internal connector across teams to ensure alignment and maximize partnership value.
  • Educate internal stakeholders on how to leverage partnership assets effectively.
  • Collaborate with senior leadership to align partnership efforts with broader strategic goals.

Education & Experience
Knowledge of:
  • Sponsorship structures, asset utilization and partnership lifecycle management
  • Integrated marketing strategies, brand activation and experiential/event-based engagement.

Ability to:
  • Connect marketing investments to business outcomes, pipeline development and client growth
  • Develop and execute plans aligned with organizational and market objectives.
  • Build, maintain and influence relationships with internal leaders and external partners
  • Partner with sales teams and cross-functional stakeholders.
  • Operate in a dynamic environment with evolving partnership opportunities including emerging NIL considerations
  • Work effectively across cross-functional teams and drive alignment.

Education and Training:
  • Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field required.
  • 5+ years of experience in sponsorships, partnerships, sports marketing, or brand activation.
  • Proven experience managing and activating high-value partnerships.
  • Experience working within collegiate athletics, media rights organizations, or NIL environments strongly preferred.
  • Familiarity with the collegiate athletic ecosystems is a plus.

Compensation and Benefits
Salary offered is based on factors, including but not limited to, the job duties, required qualifications and relevant experience, and local market trends. The role may be eligible for bonus or incentives based on company and individual performance.
(Base Pay Range: $80,000 - $115,000/year)
Busey provides a competitive Total Rewards package in return for your time, talents, efforts and ultimately, results. Your personal and professional well-being-now and in the years to come-are important to us. Busey's Total Rewards include a competitive benefits package offering 401(k) match, profit sharing, employee stock purchase plan, paid time off, medical, dental, vision, company-paid life insurance and long-term disability, supplemental voluntary life insurance, short-term and long-term disability, wellness incentives and an employee assistance program. In addition, eligible associates may take advantage of pre-tax health savings accounts and flexible spending accounts. Visit Busey Total Rewards for more information.
Equal Opportunity
Busey values a diverse and inclusive workplace and strives to recruit, develop and retain individuals with exceptional talent. A team with diverse talent, working together, is essential to Busey's commitment of delivering service excellence. Busey is an Equal Opportunity Employer including Disability/Vets. Visit Busey.com/Careers to learn more about Busey's Equal Opportunity Employment.
Unsolicited Resumes
Busey Bank, and its subsidiaries, does not accept any liability for fees for resumes from recruiters or employment agencies ("Agency"), without a binding, written recruitment agreement between Busey and Agency describing the services and specific job openings ("Agreement"). Busey may consider any candidate for whom an Agency has submitted an unsolicited resume and explicitly reserves the right to hire those candidate(s) without any financial obligation to the Agency, unless an Agreement is in place. Any email or verbal contact with any Busey associate is inadequate to create a binding agreement. Agencies without an Agreement are requested not to contact any associates of Busey with recruiting inquiries or resumes. Busey respectfully requests no phone calls or emails.

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