Partner with Marketing Operations for technical configuration, integrations, and data model management Paid Media Strategy (LinkedIn and Google) * Define the role of paid media within each campaign ...
Partner with Marketing Operations for technical configuration, integrations, and data model management Paid Media Strategy (LinkedIn and Google) * Define the role of paid media within each campaign ...
Partner with Marketing Operations for technical configuration, integrations, and data model management Paid Media Strategy (LinkedIn and Google) * Define the role of paid media within each campaign ...
Partner with Marketing Operations for technical configuration, integrations, and data model management Paid Media Strategy (LinkedIn and Google) * Define the role of paid media within each campaign ...
Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement. * Knowledge of lifecycle marketing and revenue operations processes. * Familiarity with intent data ...
Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement. * Knowledge of lifecycle marketing and revenue operations processes. * Familiarity with intent data ...
Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement. * Knowledge of lifecycle marketing and revenue operations processes. * Familiarity with intent data ...
Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement. * Knowledge of lifecycle marketing and revenue operations processes. * Familiarity with intent data ...
Serves as a senior commercial partner to Product, Marketing, Operations, Warranty, and Quality ... Ensures CRM, forecasting, reporting, and financial controls are consistently executed across the ...
Serves as a senior commercial partner to Product, Marketing, Operations, Warranty, and Quality ... Ensures CRM, forecasting, reporting, and financial controls are consistently executed across the ...
Serves as a senior commercial partner to Product, Marketing, Operations, Warranty, and Quality ... Ensures CRM, forecasting, reporting, and financial controls are consistently executed across the ...
Serves as a senior commercial partner to Product, Marketing, Operations, Warranty, and Quality ... Ensures CRM, forecasting, reporting, and financial controls are consistently executed across the ...
Facilitates the care management process for assigned patient care centers in conjunction with care ... Coordinates implementation of the new program as well as the marketing, goals, and objectives which ...
Facilitates the care management process for assigned patient care centers in conjunction with care ... Coordinates implementation of the new program as well as the marketing, goals, and objectives which ...
... IT, and Marketing to deliver a patient-centered access experience that drives growth, reduces ... Partner with care coordination, managed care, and operational leaders to align referral access with ...
... IT, and Marketing to deliver a patient-centered access experience that drives growth, reduces ... Partner with care coordination, managed care, and operational leaders to align referral access with ...
Own and deliver financial and operational performance, including revenue, profitability, accounts ... Collaborate cross-functionally with sales leadership, marketing, demand planning, and supply chain ...
Own and deliver financial and operational performance, including revenue, profitability, accounts ... Collaborate cross-functionally with sales leadership, marketing, demand planning, and supply chain ...
Collaborate with Marketing, Product Development, Operations, Customer Experience, and Supply Chain to ensure successful product launches and dealer support * Maintain accurate CRM activity, sales ...
Collaborate with Marketing, Product Development, Operations, Customer Experience, and Supply Chain to ensure successful product launches and dealer support * Maintain accurate CRM activity, sales ...
Collaborate with Marketing, Product Development, Operations, Customer Experience, and Supply Chain to ensure successful product launches and dealer support * Maintain accurate CRM activity, sales ...
Collaborate with Marketing, Product Development, Operations, Customer Experience, and Supply Chain to ensure successful product launches and dealer support * Maintain accurate CRM activity, sales ...
Oversees Business Coordinator functions, ensuring operational efficiency and accountability ... Marketing staff and other departments; and ability to adhere to confidentiality policy and ...
Oversees Business Coordinator functions, ensuring operational efficiency and accountability ... Marketing staff and other departments; and ability to adhere to confidentiality policy and ...
$123K - $164K/yr
Partner with technical and operational teams to define service specifications, Service Level ... Marketing
$123K - $164K/yr
Partner with technical and operational teams to define service specifications, Service Level ... Marketing
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
Directs, coordinates, and manages all practice functions. Responsible for practice operations ... Work with director, marketing and business development to market and grow practice 10% ...
Directs, coordinates, and manages all practice functions. Responsible for practice operations ... Work with director, marketing and business development to market and grow practice 10% ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
$75K - $90K/yr
Works closely with other departments as appropriate often communicating with program managers, operations managers, managing directors, finance, sales and marketing, and legal department. * Manages ...
Marketing Operations Manager information
What is the difference between Marketing Operations Manager vs Marketing Coordinator?
| Aspect | Marketing Operations Manager | Marketing Coordinator |
|---|---|---|
| Responsibilities | Oversees marketing processes, technology, data analysis, and team coordination | Supports marketing campaigns, manages schedules, and assists with content creation |
| Required Skills | Project management, data analysis, marketing technology proficiency | Communication, organization, basic marketing knowledge |
| Work Environment | Strategic planning, cross-department collaboration | Execution-focused, campaign support |
| Common Certifications | HubSpot, Google Analytics, PMP (optional) | None typically required |
The Marketing Operations Manager focuses on optimizing marketing processes and technology, while the Marketing Coordinator handles campaign support and execution. Both roles are essential but differ in scope and strategic involvement.
What are the key skills and qualifications needed to thrive as a marketing operations manager?
To thrive as a Marketing Operations Manager, you need expertise in marketing strategy, data analysis, project management, and a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required, along with certifications such as Salesforce or Google Analytics. Strong organizational skills, attention to detail, and effective communication help drive cross-functional collaboration and process optimization. These skills ensure seamless marketing execution, data-driven decision-making, and alignment between marketing initiatives and overall business objectives.
What is a marketing operations manager?
A marketing operations manager supervises marketing department staff to maintain productivity and smooth operations. Unlike a marketing project manager who focuses on a particular marketing campaign, a marketing operations manager oversees the overall marketing department and ensures the staff meets their goals. Job duties include evaluating market trends to develop new marketing strategies, creating department goals, delegating project tasks to employees, and training new marketing employees. Qualifications for this career include a bachelor’s or master’s degree in marketing, business administration, or a related field, extensive marketing experience, and leadership skills.
What are some common challenges faced by marketing operations managers when aligning marketing technology with organizational goals?
Marketing Operations Managers often encounter challenges when ensuring that marketing technology stacks effectively support broader business objectives. Integrating new tools with existing systems, maintaining data accuracy across platforms, and securing buy-in from cross-functional teams can be complex. Additionally, staying updated with rapidly evolving marketing technologies while balancing cost and utility requires ongoing attention. Successful Marketing Operations Managers proactively communicate with stakeholders, regularly evaluate tech performance, and foster a culture of continuous improvement to address these hurdles.
More about Marketing Operations Manager jobs
- Is a marketing operations manager a good job?
- Who reports to a marketing operations manager?
- How to become a marketing operations manager?
- What is the difference between a marketing operations manager and an operations manager?
- What Is a Marketing Operations Manager and How to Become One
- Marketing Operations Manager Job Description Sample Template
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Full-time
Medical, Dental, Vision, Retirement
Re-posted 18 days ago
Job description
By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.
Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies
Certified as a Great Place to Work
Fortune Best Workplaces in Financial Services & Insurance
Associate Director - Campaign StrategyPosition Summary
We are seeking a strategic and execution-oriented Campaign Strategy Associate Director to lead the development and orchestration of full-funnel, integrated marketing campaigns across owned, earned, and paid media channels.
This role is responsible for driving audience engagement, pipeline growth, and revenue impact through campaign strategy, cross-channel integration, and data-driven decision making.
The ideal candidate combines strong campaign leadership with working fluency in marketing automation (HubSpot) and paid media (LinkedIn and Google Ads)-with a focus on strategy, orchestration, execution and performance optimization. This is an individual contributor role.
Key Responsibilities
Campaign Strategy & Planning
- Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix
- Develop integrated campaign plans aligned with business goals, product priorities, and target personas
- Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales
- Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution
Campaign Orchestration & Execution
- Translate campaign strategy into clear briefs, asset plans, and activation timelines
- Execute across email, web, paid media, social, and events
- Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement
- Lead stakeholder alignment and campaign governance using project management best practices
Marketing Automation (HubSpot)
- Design and oversee multi-touch nurture programs and campaign workflows in HubSpot
- Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion
- Ensure campaigns are properly structured for tracking, attribution, and reporting
- Partner with Marketing Operations for technical configuration, integrations, and data model management
Paid Media Strategy (LinkedIn and Google)
- Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy
- Lead LinkedIn campaign strategy, including:
- Company and persona targeting (ABM alignment)
- Format selection (lead gen forms, video, document ads, etc.)
- Message alignment with campaign stages
- Guide Google Ads strategy, including:
- High-intent search capture
- Retargeting strategy
- Funnel alignment
- Partner with internal teams or agencies to execute campaigns and optimize performance
Measurement and Optimization
- Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms
- Analyze campaign performance and provide actionable optimization recommendations
- Present insights to stakeholders, including marketing and sales leadership
Qualifications
- 8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing
- Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution
- Strong working knowledge of:
- HubSpot (or similar MAP) for campaign and nurture design
- Paid media channels, especially LinkedIn and Google Ads
- Experience partnering with sales and aligning campaigns to pipeline outcomes
- Strong analytical skills with the ability to translate performance data into strategic decisions
- Excellent communication, leadership, and project management skills
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Preferred Skills
- Experience in ABM strategy and campaign orchestration
- Experience working with Dynamics 365, Salesforce, or similar CRM platforms
- Familiarity with multi-touch attribution and campaign measurement frameworks
- Experience collaborating with agencies or managing external media partners
- Certifications in LinkedIn Ads, Google Ads, or HubSpot
- Ability to operate effectively in a matrixed, cross-functional environment
TAKING CARE OF YOU
Flexible work schedule.
Referral incentive program.
Opportunity to work in an agile environment.
Career development and promotional growth opportunities.
A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.
Sedgwickis an Equal Opportunity Employer and a Drug-Free Workplace.
If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.