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Marketing Manager Bank Jobs in Silver Spring, MD

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting time of national growth powered by the national rollout of digital account opening. The Performance ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting time of national growth powered by the national rollout of digital account opening. The Performance ...

OpenText

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

We provide a platform that combines B2B payments, financial data integration, corporate-to-bank ... or managed services models Experience marketing to or working within financial institutions ...

OpenText

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

We provide a platform that combines B2B payments, financial data integration, corporate-to-bank ... managed services models • Experience marketing to or working within financial institutions ...

The Harbor Bank

AVP, Marketing

Baltimore, MD · On-site

$80 - $100/hr

Develop and manage the Bank's social media content calendar. * Create engaging content that ... Marketing Analytics & Reporting * Track and analyze marketing campaign performance using Google ...

Harbor Bank of MD

AVP, Marketing

Baltimore, MD · On-site

$70K - $95K/yr

Develop and manage the Bank's social media content calendar. * Create engaging content that ... Marketing Analytics & Reporting * Track and analyze marketing campaign performance using Google ...

Monex

Events and Field Marketing Manager

Washington, DC · On-site

$90K - $109K/yr

Events and Field Marketing Manager Location: Washington, DC; (Hybrid, after 60 days in-person ... banking, financial services, fintech, or a similar B2B industry; global experience preferred

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All JobsMarketing Bank JobsMarketing Manager Bank JobsMarketing Manager Bank Jobs in Silver Spring, MD

Marketing Manager Bank information

See Silver Spring, MD salary details

$34.1K

$86.3K

$150.4K

How much do marketing manager bank jobs pay per year?

As of Sep 7, 2026, the average yearly pay for marketing manager bank in Silver Spring, MD is $86,308.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $101,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing manager in a bank?

To thrive as a Marketing Manager in a bank, you need expertise in marketing strategy, financial services knowledge, and a relevant degree such as marketing, business, or finance. Familiarity with digital marketing platforms, CRM systems, analytics tools, and certifications like Google Analytics or Chartered Institute of Marketing (CIM) credentials are valuable. Strong leadership, communication, and project management skills help foster collaboration and drive innovative campaigns. These competencies ensure effective promotion of banking products, customer engagement, and alignment with regulatory standards in a competitive financial sector.

What are some typical challenges faced by a marketing manager at a bank, and how can they be addressed?

Marketing Managers at banks often face the challenge of balancing regulatory compliance with creative campaign development. The financial industry's strict rules can limit certain promotional strategies, making it essential to collaborate closely with legal and compliance teams. Additionally, understanding complex financial products and effectively communicating their benefits to diverse customer segments requires ongoing learning and adaptability. Building strong relationships with cross-functional teams and staying informed about industry trends can help overcome these challenges and drive successful marketing initiatives.

What is the difference between Marketing Manager Bank vs Marketing Coordinator Bank?

AspectMarketing Manager BankMarketing Coordinator Bank
ResponsibilitiesDevelops marketing strategies, manages campaigns, oversees teamsSupports campaign execution, coordinates activities, assists with research
Required CredentialsBachelor's degree in Marketing or related field, often with experienceBachelor's degree, entry-level or junior role
Work EnvironmentManagement level, strategic planning, team leadershipOperational support, administrative tasks, coordination
Industry UsageCommonly used in banking and financial institutionsUsed across marketing departments in banks

The main difference between a Marketing Manager Bank and a Marketing Coordinator Bank lies in their responsibilities and seniority. The Marketing Manager oversees strategic planning and team management, while the Marketing Coordinator supports campaign execution and administrative tasks. Both roles require similar educational backgrounds, but the manager position demands more experience and leadership skills.

Is a marketing manager a high paying job?

A marketing manager is generally considered a well-paying role, with salaries often exceeding average wages depending on experience, industry, and location. The position typically requires strong skills in market analysis, strategic planning, and leadership, and can include bonuses and benefits that enhance overall compensation.

What does a marketing manager do at a bank?

A marketing manager at a bank develops and implements marketing strategies to promote banking products and services, attract new customers, and retain existing clients. They analyze market trends, oversee advertising campaigns, and coordinate with sales teams, often using tools like CRM software. Strong communication, analytical skills, and knowledge of financial products are essential for this role.

What are popular job titles related to Marketing Manager Bank jobs in Silver Spring, MD?

For Marketing Manager Bank jobs in Silver Spring, MD, the most frequently searched job titles are:

What job categories do people searching Marketing Manager Bank jobs in Silver Spring, MD look for?

The top searched job categories for Marketing Manager Bank jobs in Silver Spring, MD are:

Marketing Manager Bank jobs near you
Infographic showing various Marketing Manager Bank job openings in Silver Spring, MD as of August 2026, with employment types broken down into 83% Full Time, 11% Part Time, and 6% Contract. Highlights an 94% In-person, and 6% Remote job distribution, with an average salary of $86,308 per year, or $41.5 per hour.

Senior Manager, Product Manager - Bank Marketing Adtech

Capital One

Mclean, VA • On-site

$122K - $160K/yr

Full-time

Re-posted 5 days ago

Capital One rating

7.8

Company rating: 7.8 out of 10

Based on 148 frontline employees who took The Breakroom Quiz

88th of 175 rated banks

Job description

Senior Manager, Product Manager - Bank Marketing Adtech
Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and our industry.
About the Team
The Bank Marketing Technology team empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management. This role is responsible for vision-setting, building, monitoring and enhancing our advertising technology (adtech) stack in order to fuel our digital marketing growth and efficiency goals across products. You will be supporting Capital One's Bank Marketing team in delivering amazing marketing experiences, and leading a team of marketing strategists, product managers, and engineers to scale Bank marketing across digital channels
Capital One Product Framework
In this role, you'll be expected to demonstrate proficiency in five key areas which we consider to be the foundation for successful Product management:
  • Human Centered - Obsesses about internal and external customer needs to reimagine and innovate product solutions
  • Business Focused - Delivers game-changing outcomes by focusing on leverage and execution excellence
  • Technology Driven - Leverages technology to deliver innovative and resilient solutions that enable both near term and long term value
  • Integrated Problem Solving - Identifies and resolves complex problems to deliver outcomes while mitigating product risks
  • Transformational Leadership - Leads cross functional teams to solve customer problems and drive organizational alignment

Basic Qualifications:
  • Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
    • A Bachelor's or Master's Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems or a related quantitative field), Business or Marketing

OR
  • Bachelor's degree in any field and at least 4 years of Product Management experience

Preferred Qualifications:
  • Experience translating business strategy and analysis into consumer facing digital products

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $200,700 - $229,100 for Sr. Mgr, Product Management; $164,800 - $188,100 for Manager, Product Management
New York, NY: $219,000 - $249,900 for Sr. Mgr, Product Management; $179,700 - $205,100 for Manager, Product Management
Wilmington, DE: $182,500 - $208,300 for Sr. Mgr, Product Management; $149,800 - $171,000 for Manager, Product Management
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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