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Marketing In Publishing Jobs in Michigan (NOW HIRING)

HR-1

Social Media Marketing Coordinator

Warren, MI · On-site

Create, edit, and publish content across LinkedIn, Facebook, Instagram, TikTok, and other social ... Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.

Deloitte

Portfolio Marketer

Lansing, MI · On-site +1

$18.25/hr

Bachelor's Degree in Marketing or related discipline * Prior experience working on a virtual team ... publishers and third-party event producers to optimize Deloitte's position in the market across ...

Deloitte

Portfolio Marketer

Detroit, MI · On-site +1

$17.75/hr

Bachelor's Degree in Marketing or related discipline * Prior experience working on a virtual team ... publishers and third-party event producers to optimize Deloitte's position in the market across ...

Deloitte

Portfolio Marketer

Grand Rapids, MI · On-site +1

$17.25/hr

Bachelor's Degree in Marketing or related discipline * Prior experience working on a virtual team ... publishers and third-party event producers to optimize Deloitte's position in the market across ...

Deloitte

Portfolio Marketer

Midland, MI · On-site +1

$15.50/hr

Bachelor's Degree in Marketing or related discipline * Prior experience working on a virtual team ... publishers and third-party event producers to optimize Deloitte's position in the market across ...

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Marketing In Publishing information

What is marketing in publishing?

Marketing in publishing refers to the strategies and activities used to promote books, magazines, or other published materials to target audiences. This includes market research, advertising campaigns, author events, social media promotion, and partnerships with bookstores and media outlets. The goal is to increase visibility, generate buzz, and drive sales for published works. Marketers in publishing often collaborate closely with authors, editors, and sales teams to ensure successful book launches and ongoing promotion. Their work is essential in a competitive industry where discoverability is key to a book's success.

What are the key skills and qualifications needed to thrive as a marketing professional in publishing?

To thrive as a Marketing professional in Publishing, you need expertise in market research, campaign management, and a solid understanding of the publishing industry, usually supported by a degree in marketing, communications, or a related field. Familiarity with tools like Adobe Creative Suite, CRM platforms, social media analytics, and email marketing systems is typically required. Creativity, strong communication, and the ability to collaborate across departments are standout soft skills. These competencies are vital for effectively promoting books and authors, driving sales, and navigating the evolving digital landscape of publishing.

What are some unique challenges marketing professionals face in the publishing industry, and how can they overcome them?

Marketing professionals in publishing often encounter challenges such as rapidly changing reader preferences, tight promotion timelines, and the need to support both print and digital products. To succeed, marketers must stay informed about industry trends, leverage data analytics to understand target audiences, and collaborate closely with editorial and sales teams for cohesive campaigns. Building strong relationships with authors and external partners, like bookstores and media outlets, can also amplify a book's reach and impact.

What is the difference between Marketing In Publishing vs Content Marketing Specialist?

AspectMarketing In PublishingContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related fieldBachelor's in Marketing, Communications, or related field
Work EnvironmentPublishing houses, media companies, online publishersDigital marketing agencies, corporate marketing teams, media firms
Industry UsagePrimarily in publishing and media sectorsAcross various industries including tech, retail, and media
Common Search/ComparisonYesYes

Marketing In Publishing and Content Marketing Specialist roles share similar educational backgrounds and often work within media and publishing environments. However, Marketing In Publishing focuses specifically on promoting books, magazines, and media content, while Content Marketing Specialists develop broader digital content strategies across multiple industries. Both roles require strong communication skills and marketing knowledge, but their target audiences and content types differ.

Can you work in publishing with a marketing degree?

A marketing degree can qualify you for various roles in publishing, such as marketing coordinator, brand manager, or promotional specialist. These positions often require skills in communication, digital marketing tools, and understanding target audiences, making a marketing background valuable in the publishing industry.

How to work as a marketing in publishing?

To work in marketing in publishing, professionals typically develop skills in content promotion, digital marketing, and audience analysis, often using tools like social media platforms and analytics software. A background in marketing, communications, or related fields, along with strong writing and communication skills, is essential. Gaining experience through internships or entry-level roles can help build industry-specific knowledge and networks.

What are popular job titles related to Marketing In Publishing jobs in Michigan?

For Marketing In Publishing jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Marketing In Publishing jobs in Michigan look for?

The top searched job categories for Marketing In Publishing jobs in Michigan are:

Marketing In Publishing jobs near you
Infographic showing various Marketing In Publishing job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 12% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution.

Marketing & Media Assistant

University of Michigan

Ann Arbor, MI • On-site

$25 - $30/hr

Part-time

Re-posted 8 days ago

University Of Michigan rating

8.1

Company rating: 8.1 out of 10

Based on 145 frontline employees who took The Breakroom Quiz

167th of 621 rated colleges and universities

Job description

How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. The cover letter should include a link to your online portfolio and highlight particular projects that align with the required qualifications.
Who We Are
The Office of Academic Multicultural Initiatives (OAMI) supports and celebrates the unique experiences, backgrounds, and identities of students, their communities, and their identities. We collaborate with campus and external partners on programs and initiatives that help students develop the skills and perspectives necessary to succeed in college and beyond while supporting U-M as a more intellectually and culturally diverse campus
Job Summary
The Office of Academic Multicultural Initiatives is seeking a part-time Marketing & Media Assistant. The assistant will work closely with and report to the Assistant Director of Marketing and Communication to develop, craft, and publish marketing content across multiple platforms and formats. The assistant will support OAMI programs and initiatives by working with staff and students to promote events and highlight ongoing work within the office.
This is a non-exempt, part-time (20 hours weekly), temporary position. Hybrid role.
Hourly rate $25-30 per hour, depending on experience.
Responsibilities*
  • Collaborate with the Assistant Director of Marketing and Communication to plan, coordinate, and execute marketing and communication projects based on input and requirements from office staff.
  • Develop content calendars for social media and website content, brainstorm and pitch event and other newsworthy story ideas.
  • Attend events and activities to capture photo and video content for social and longer-form media.
  • Review performance and engagement metrics and provide reports and recommendations for improvement.

Required Qualifications*
  • A bachelor's degree, preferably in a communications or related field.
  • At least two to three years of professional experience creating and delivering marketing content across different platforms and formats.
  • Experience with Adobe CC, especially Photoshop, Lightroom, and Premiere.
  • Understanding of email design and marketing using Mailchimp.
  • Familiarity with professional photo and video equipment, such as mirrorless cameras, lighting, and sound recording.
  • Strong interpersonal skills, with the ability to build productive relationships with faculty, staff, students, and others. Demonstrated ability to work as part of a team.
  • Strong organizational skills, including project management and excellent attention to detail. Demonstrated ability to manage multiple projects simultaneously.
  • Must be flexible and able to work with changing schedules.

Desired Qualifications*
  • Experience creating content for college-aged audiences and/or organizations with educational or advocacy missions
  • Working knowledge of WordPress website authoring
  • Experience with motion graphics design using After Effects
  • Journalism, fundraising, or public relations experience

Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes .
U-M EEO Statement
The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.
Job Detail
Job Opening ID
279668
Working Title
Marketing & Media Assistant
Job Title
MARKETING & MEDIA ASST (TEMP)
Work Location
Ann Arbor Campus
Ann Arbor, MI
Modes of Work
Hybrid
Full/Part Time
Part-Time
Regular/Temporary
Temporary
FLSA Status
Nonexempt
Organizational Group
Equity Inclusion Aa
Department
Ofc Acad Multicultural Init
Posting Begin/End Date
8/06/2026 - 8/20/2026
Salary
$25.00 - $30.00
Career Interest
Temporary Job Opening

What University Of Michigan employees say

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About University of Michigan

Sourced by ZipRecruiter

The University of Michigan (U-M), based in Ann Arbor, MI, US, is one of America's most esteemed institutions in higher education. Established in 1817, it presides in the industry of education and research, providing a range of services including undergraduate, graduate, and professional education programs. Complementing this is an extensive research activity that has significantly contributed to various fields, from healthcare to engineering, humanities to sports. Upholding its mission "to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values", U-M consistently ranks among the top universities globally, a testament to its tradition of excellence in learning and research, and a deep commitment to innovation and discovery.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Ann Arbor, MI, US

Year founded

1817

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