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Marketing Development Specialist information

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$35K

$65.6K

$101.5K

How much do marketing development specialist jobs pay per year?

As of Aug 22, 2026, the average yearly pay for marketing development specialist in the United States is $65,558.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $82,000.00 per year, depending on experience, location, and employer.

What is a marketing development specialist?

Marketing Development Specialists are professionals who help organizations identify new market opportunities, generate leads, and support the overall sales and marketing process. They often work closely with sales and marketing teams to create campaigns, analyze market trends, and build relationships with potential clients. Their goal is to drive business growth by developing strategies that increase brand awareness and customer engagement. Marketing Development Specialists are crucial in bridging the gap between marketing initiatives and sales outcomes.

What are the key skills and qualifications needed to thrive as a marketing development specialist?

To thrive as a Marketing Development Specialist, you need a solid grasp of marketing principles, lead generation, and market research, often supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analytics software is typically required. Outstanding communication, creativity, and organizational skills set top performers apart in this role. These abilities are crucial for developing effective campaigns, nurturing leads, and driving business growth in a competitive market.

How does a marketing development specialist typically collaborate with sales and product teams?

A Marketing Development Specialist frequently works alongside sales and product teams to align marketing campaigns with business objectives and customer needs. This often involves regular meetings to share insights on market trends, developing targeted messaging, and coordinating lead generation efforts. By fostering open communication and sharing data, the specialist helps ensure that marketing tactics support sales goals and reflect the unique features of the company's products or services. This collaboration is key to driving successful product launches and achieving revenue targets.

What is the difference between Marketing Development Specialist vs Marketing Coordinator?

AspectMarketing Development SpecialistMarketing Coordinator
Primary FocusDeveloping marketing strategies, lead generation, and market researchExecuting marketing campaigns, coordinating events, and managing schedules
Required SkillsMarket analysis, strategic planning, communicationOrganization, communication, campaign management
Work EnvironmentStrategic planning sessions, client meetingsCampaign execution, event coordination
Common CertificationsMarketing certifications, bachelor's degree in marketing or related fieldMarketing or communications degree, certifications vary

While both roles support marketing efforts, the Marketing Development Specialist focuses on strategy and lead generation, whereas the Marketing Coordinator handles campaign execution and coordination tasks. Understanding these differences helps in choosing the right career path or job opportunity.

How much does a marketing development specialist make?

The average salary for a marketing development specialist typically ranges from $50,000 to $70,000 per year, depending on experience, location, and industry. Professionals in this role often use tools like CRM software and may hold certifications in marketing or sales to enhance their earning potential.

Who are the top companies hiring for Marketing Development Specialist jobs?

The top employers for Marketing Development Specialist jobs are:

Marketing Development Specialist jobs near you
Infographic showing various Marketing Development Specialist job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, and 4% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $65,558 per year, or $31.5 per hour.

Marketing and Business Development Specialist

Nordic Group LLC

Boca Raton, FL • On-site

$45K - $65K/yr

Full-time

Medical

Re-posted 23 days ago

Job description

Benefits:
  • Competitive salary
  • Health insurance
  • Opportunity for advancement

About Nordic Group
Nordic Group is a Boca Raton-based, family-owned company specializing in luxury home theaters, media rooms, entertainment spaces, custom cabinetry, and high-end interior solutions for residential clients throughout South Florida.
We design, build, and install premium custom projects for homeowners, interior designers, builders, architects, and developers who value exceptional craftsmanship, design, and service.
Position Overview
We are seeking a full-time Marketing & Business Development Specialist to grow our brand, strengthen our digital presence, generate qualified opportunities, and contribute directly to new project development across both luxury home theaters and custom interior projects.
This is a hands-on hybrid role combining marketing, content creation, client communication, and business development. It is ideal for someone who enjoys both creative work and relationship-building in a high-end, design-focused environment.
Responsibilities
  • Manage and create content for Instagram, TikTok, and Facebook

  • Capture project photos and videos at job sites and installations
  • Edit short-form content for Reels / TikTok

  • Showcase completed projects, craftsmanship details, luxury home theaters, and entertainment spaces
  • Develop and execute email marketing and promotional campaigns
  • Maintain and update website content, service descriptions, and portfolio materials
  • Track social media engagement and basic marketing analytics
  • Generate and develop new business opportunities
  • Handle inbound project inquiries and follow-up communication
  • Conduct showroom presentations and participate in client consultations
  • Build relationships with homeowners, interior designers, builders, architects, and developers
  • Help convert marketing activity into qualified project opportunities and referrals
Qualifications
  • Background in marketing, communications, business, sales, or a related field
  • Strong communication and relationship-building skills
  • Interest in luxury home theaters, custom interiors, interior design, cabinetry, millwork, woodworking, or home technology

  • Experience with social media marketing and content creation

  • Experience with Canva, CapCut, Lightroom, or similar tools preferred
  • Comfortable interacting with high-end residential clients and industry professionals
  • Organized, proactive, detail-oriented, and self-motivated
  • Able to visit job sites and capture content when needed
Compensation
  • Base salary: $45,000 – $65,000 per year, based on experience
  • Performance-based commission available

  • Commission structure will be discussed and negotiated based on experience and level of involvement in project generation and sales

  • Strong earning potential tied to qualified leads and project opportunities
Why Join Nordic Group
  • Work with a growing luxury home theater and custom interiors company

  • Take on a meaningful role in both marketing and business development

  • Work directly with ownership in a small team environment
  • Long-term growth opportunity as the company expands
Work Location
Based in Boca Raton, FL, with occasional visits to project sites throughout South Florida.
To Apply
Please submit your resume. Portfolio or social media links are a plus.