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Marketing Development Specialist Jobs (NOW HIRING)

$95 - $140/hr

Marketing & Business Development Specialist/Sr Specialist Full Time New York, NY, US Incisive. Inclusive. Invested. We're Axinn. Experienced, tenacious, and always trial-ready, we are committed to ...

New

$65 - $90/hr

An established, nationally recognized law firm is seeking a Marketing & Business Development Specialist to support firmwide initiatives and attorneys across select offices. We're seeking a driven ...

NY · On-site

$65 - $90/hr

An established, nationally recognized law firm is seeking a Marketing & Business Development Specialist to support firmwide initiatives and attorneys across select offices. We're seeking a driven ...

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Marketing Development Specialist information

See salary details

$35K

$65.6K

$101.5K

How much do marketing development specialist jobs pay per year?

As of Sep 6, 2026, the average yearly pay for marketing development specialist in the United States is $65,558.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $82,000.00 per year, depending on experience, location, and employer.

What is a marketing development specialist?

Marketing Development Specialists are professionals who help organizations identify new market opportunities, generate leads, and support the overall sales and marketing process. They often work closely with sales and marketing teams to create campaigns, analyze market trends, and build relationships with potential clients. Their goal is to drive business growth by developing strategies that increase brand awareness and customer engagement. Marketing Development Specialists are crucial in bridging the gap between marketing initiatives and sales outcomes.

What are the key skills and qualifications needed to thrive as a marketing development specialist?

To thrive as a Marketing Development Specialist, you need a solid grasp of marketing principles, lead generation, and market research, often supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analytics software is typically required. Outstanding communication, creativity, and organizational skills set top performers apart in this role. These abilities are crucial for developing effective campaigns, nurturing leads, and driving business growth in a competitive market.

How does a marketing development specialist typically collaborate with sales and product teams?

A Marketing Development Specialist frequently works alongside sales and product teams to align marketing campaigns with business objectives and customer needs. This often involves regular meetings to share insights on market trends, developing targeted messaging, and coordinating lead generation efforts. By fostering open communication and sharing data, the specialist helps ensure that marketing tactics support sales goals and reflect the unique features of the company's products or services. This collaboration is key to driving successful product launches and achieving revenue targets.

What is the difference between Marketing Development Specialist vs Marketing Coordinator?

AspectMarketing Development SpecialistMarketing Coordinator
Primary FocusDeveloping marketing strategies, lead generation, and market researchExecuting marketing campaigns, coordinating events, and managing schedules
Required SkillsMarket analysis, strategic planning, communicationOrganization, communication, campaign management
Work EnvironmentStrategic planning sessions, client meetingsCampaign execution, event coordination
Common CertificationsMarketing certifications, bachelor's degree in marketing or related fieldMarketing or communications degree, certifications vary

While both roles support marketing efforts, the Marketing Development Specialist focuses on strategy and lead generation, whereas the Marketing Coordinator handles campaign execution and coordination tasks. Understanding these differences helps in choosing the right career path or job opportunity.

How much does a marketing development specialist make?

The average salary for a marketing development specialist typically ranges from $50,000 to $70,000 per year, depending on experience, location, and industry. Professionals in this role often use tools like CRM software and may hold certifications in marketing or sales to enhance their earning potential.

Who are the top companies hiring for Marketing Development Specialist jobs?

The top employers for Marketing Development Specialist jobs are:

Infographic showing various Marketing Development Specialist job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, and 4% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $65,558 per year, or $31.5 per hour.

Marketing & Business Development Specialist/Sr Specialist

Axinn

On-site

$95 - $140/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New


Job description

Marketing & Business Development Specialist/Sr Specialist

Full Time New York, NY, US

Incisive. Inclusive. Invested. We’re Axinn.

Experienced, tenacious, and always trial-ready, we are committed to understanding complex legal challenges that impact the future of our clients' businesses, globally.

Focusing on antitrust, intellectual property, and high-stakes litigation, our extensive teams in the U.S. possess deep knowledge and client-side experience across a range of sectors, including technology, healthcare, life sciences, and consumer products.

At Axinn, inclusivity is central to who we are. We have a purpose that goes beyond profit, which includes fostering a fair, welcoming workplace and supporting the communities where we live and work. We actively recognize talent and promote opportunities for all team members. By embracing the unique experiences and perspectives of our people, we fuel creativity and deliver results for our clients.

The Marketing & Business Development Specialist supports the execution of business development initiatives across the Firm’s Antitrust, Litigation, and Intellectual Property practices. Reporting to the Director of Business Development, the Specialist works closely with attorneys and members of the Marketing & Business Development team to support practice growth, client development, market positioning, and new business opportunities. This role is well suited for a proactive, highly organized professional who enjoys working collaboratively, managing multiple projects, and turning ideas into action.

Duties and Responsibilities

Business Development, Practice, Client and Attorney Support
  • Support the implementation of business development plans aligned with Firm and practice priorities.
  • Support targeted client and prospect outreach, including research, account planning, meeting preparation, materials, follow-up, and activity tracking.
  • Help identify opportunities to deepen client relationships, raise market visibility, generate new business, and encourage cross-practice collaboration.
  • Support client feedback and listening initiatives and help translate findings into actionable next steps.
  • Support individual attorney business development plans, conference preparation, networking, and targeted outreach, as well as the onboarding and integration of lateral attorneys.
  • Track progress against practice and attorney business development priorities.
Pitches, Proposals, and Pursuits
  • Coordinate pitches, RFP responses, proposals, and other new business opportunities from initial planning through submission.
  • Draft and tailor pitch materials to reflect client needs, relevant Firm experience, and key differentiators.
  • Conduct research, coordinate attorney and internal team input, and assist with pitch meeting and presentation preparation.
  • Maintain practice credentials, representative experience, attorney biographies, pitch decks, and proposal content.
  • Track pitch-related activity and outcomes.
Competitive Intelligence, Marketing Campaigns and Thought Leadership
  • Research clients, prospects, industries, competitors, and relevant market developments.
  • Monitor legal, regulatory, industry, and business trends to identify opportunities for client outreach, thought leadership, new business, and attorney or practice visibility.
  • Prepare concise research summaries, target lists, and actionable insights for attorneys and Practice Leadership.
  • Collaborate with attorneys and Marketing and Communications colleagues on client alerts, webinars, podcasts, events, sponsorships, speaking engagements, and other strategic campaigns.
  • Help maintain consistent practice messaging across pitches, website content, credentials, and other marketing materials.
  • Assist with legal directory, ranking, and award submissions as needed.
Collaboration and Operations
  • Collaborate with colleagues across Business Development, Marketing, Communications, Digital, Events, and Marketing Operations.
  • Track business development activities, opportunities, pipeline, outcomes, and relevant performance metrics.
  • Maintain accurate practice, client, contact, and experience information in Firm systems.
  • Assist with practice budgets, expense tracking, and evaluation of business development investments.
  • Help improve business development processes, templates, tools, reporting, and shared resources.
  • Perform other duties as assigned.
Education, Experience, and Skills Required:
  • Bachelor's degree required.
  • 2--4 years of business development, marketing, client development, or related experience, preferably within a law firm or other professional services environment.
  • Experience supporting litigation, antitrust, intellectual property, investigations, regulatory, or another sophisticated legal practice is preferred.
  • Strong writing, editing, research, analytical, project management, and organizational skills, with excellent attention to detail.
  • Strong interpersonal skills and ability to build effective working relationships and collaborate across teams and offices.
  • Proactive, solutions-oriented approach with the ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
  • Sound judgment and discretion when handling sensitive or confidential information.
  • Proficiency with Microsoft Office; experience with CRM, experience-management, and proposal-management systems is preferred.

At Axinn, we offer market competitive wages and generous benefit options to our valued employees. This includes, but is not limited to, the following:

  • Competitive starting pay, potential for annual increases, and annual discretionary bonus eligibility
  • Generous paid time off benefits (vacation, personal days, floating holidays, paid holidays, and sick leave)
  • Firm paid short and long-term disability, plus life and accident insurance
  • 401(k) Profit Sharing Plan and Cash Balance Retirement Plan
  • Comprehensive medical, dental, and vision insurance options
  • Flexible spending and health savings accounts (medical plan dependent)
  • Firm paid comprehensive Employee Assistance Program (EAP)
  • Hybrid remote work schedules are available for most employees (per current policy, in-office presence is required at least 3-days per week and fully remote roles are not available)

This is a full-time, benefits eligible, exempt level position. Final rate of pay will be commensurate with the incumbent’s experience, with a targeted hiring range of $95,000 – $125,000 per year for Specialist, and $105,000 – $140,000 for Senior Specialist (with the upper end of the range reserved for highly qualified applicants). T his position is currently available in our NY/DC office locations only.

Axinn is an equal employment opportunity employer and is committed to creating an environment that draws upon the strength of the diversity of its workforce to achieve excellence in the Firm's field and beyond.

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