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Marketing Development Director Jobs in Michigan (NOW HIRING)

JOB SUMMARY Directs the development, production and implementation of all marketing strategies and ... Owns the direct asset development (e.g. photoshoots) to verify up to date content for Marketing ...

JOB SUMMARY Directs the development, production and implementation of all marketing strategies and ... Owns the direct asset development (e.g. photoshoots) to verify up to date content for Marketing ...

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Marketing Development Director information

What does a Marketing Development Director do?

A Marketing Development Director is responsible for developing and implementing strategies to grow a company's market presence and drive revenue. This role involves identifying new business opportunities, managing marketing campaigns, and leading teams to achieve organizational goals. They work closely with sales, product, and executive teams to align marketing initiatives with overall business objectives. Additionally, they analyze market trends, oversee budgets, and build relationships with key stakeholders to ensure sustained growth.

What are the key skills and qualifications needed to thrive as a Marketing Development Director, and why are they important?

To thrive as a Marketing Development Director, you need a strong background in strategic marketing, business development, and leadership, often supported by a degree in marketing or business and relevant experience. Mastery of CRM platforms, marketing automation tools, analytics software, and sometimes certifications like HubSpot or Google Analytics are typically required. Outstanding communication, creative problem-solving, and the ability to motivate and lead cross-functional teams are crucial soft skills in this role. These abilities ensure effective market expansion, alignment of marketing initiatives with business goals, and sustained organizational growth.

How does a Marketing Development Director typically collaborate with sales and product teams to drive organizational growth?

A Marketing Development Director often acts as a strategic bridge between marketing, sales, and product teams, ensuring that campaigns are aligned with both business goals and customer needs. They facilitate regular cross-functional meetings to share insights, coordinate launch plans, and optimize go-to-market strategies. By fostering open communication and aligning objectives, they help maximize lead generation, improve product positioning, and accelerate revenue growth. This collaborative approach is essential for responding quickly to market changes and ensuring cohesive execution across departments.

What is the difference between Marketing Development Director vs Marketing Manager?

AspectMarketing Development DirectorMarketing Manager
ResponsibilitiesOversees strategic marketing initiatives, develops growth plans, manages teams, and aligns marketing with business goals.Executes marketing campaigns, manages day-to-day marketing activities, and supports strategic plans.
Required CredentialsBachelor's or Master’s in Marketing, Business, or related field; extensive experience in marketing leadership roles.Bachelor's degree in Marketing, Business, or related field; experience in marketing roles.
Work EnvironmentCorporate offices, strategic planning sessions, leadership meetings.Marketing departments, advertising agencies, or in-house teams.
Industry UsageCommonly used in large organizations and corporations.Widely used across industries for marketing teams.

The Marketing Development Director focuses on strategic growth and leadership, while the Marketing Manager handles campaign execution and daily marketing operations. Both roles require marketing knowledge, but the director typically has more strategic responsibilities and leadership experience.

What are the most commonly searched types of Marketing Development jobs in Michigan?

The most popular types of Marketing Development jobs in Michigan are:

What cities in Michigan are hiring for Marketing Development Director jobs?

Cities in Michigan with the most Marketing Development Director job openings:

Regional Business Development Director

Degenkolb Engineers

Franklin, MI • Hybrid

Full-time

Posted 13 days ago


Job description

Position Description

Degenkolb Engineers is seeking a Business Development professional to work with our Michigan-based team. We are at the forefront of the structural engineering industry and dedicated to our clients’ needs, looking to showcase our expertise and commitment. We desire a team member to join in efforts to market our structural engineering services in existing and growth vertical markets. We offer a hybrid work schedule with anticipated time in Detroit and Grand Rapids.

Ideal Candidate 

If you thrive in a relationship-driven environment, have experience in the AEC industry, and seek the opportunity to impact the direction and growth of our Practice Areas and project managers, this may be the role for you!  

Who We Are 

Founded in 1940 and headquartered in San Francisco, Degenkolb Engineers helps make complex, high-stakes projects real. We bring deep technical expertise, disciplined creativity, and a practical understanding of construction to every challenge; building strong relationships early, making complexity easier to navigate, and keeping the success of projects central to our work. 

Our teams deliver customized structural solutions across healthcare, education, science and technology, forensics, construction engineering, federal buildings, and other complex markets. Whether a project calls for navigating stringent codes, balancing budget and schedule, solving an unusual technical problem, or creating a landmark structural system, we connect the right people and ideas to develop solutions that serve our clients and communities. 

Job Summary

Contribute to the successful operations of the Michigan region through thoughtful, strategic advising and partnership with firm leaders. Primary areas of responsibility include client development, lead generation, Business Development coaching, and Marketing/Business Development team integration. 
This position is right for you if you have: 

  • A commitment to managing and expanding your network with architects, general contractors and owner’s reps. 

  • Demonstrated “big picture” outlook for strategy and ability to provide actionable advice for the execution of business development plans. 

  • Success working with professional teams to manage new service development, including launching campaigns for new business lines. 

  • Ability to plan, coordinate, and manage the efforts of changing teams of diverse and creative employees.

  • Effective written communication skills including application and refinement of firm lexicon across proposals, PR, website, and other written communications.

  • Strong verbal communication skills. Willing and able to be the initial contact in business development pursuits.

  • Cooperative planning of effective, branded marketing communications across platforms with internal marketing team and outside media, marketing, and PR groups.

  • Commitment to continuous learning and process improvement. 

Minimum Requirements

  • 10 years of experience in the AEC industry
  • Effective communication skills in relationship building
  • Strong research skills for lead generation
  • Proficient in MS Office and Adobe CS
  • Professional certification: FSMPS, CPSM, Professional Business Developer, MBA, or similar

Desired Qualifications

  • Experience using CRM software
  • Superior writing and editing skills
  • Four-year degree in Marketing or related discipline
  • RFP/RFQ coordination and completion experience
  • Familiarity with digital imaging, printing, and graphics
  • Ability to mentor staff in growing business development skills