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Marketing Designer Jobs in Rochester, NY (NOW HIRING)

superiorplus

Marketing Performance Lead

Rochester, NY · On-site

The Marketing Performance Lead drives end-to-end marketing measurement and analytics, delivering actionable insights that optimize campaign performance, improve funnel conversion, and maximize demand ...

superiorplus

Marketing Performance Lead

Rochester, NY · On-site

The Marketing Performance Lead drives end-to-end marketing measurement and analytics, delivering actionable insights that optimize campaign performance, improve funnel conversion, and maximize demand ...

onsemi

Senior Technical Marketing Engineer

Livonia, NY · On-site

The Technical Marketing Engineer position also can be called as Product Manager, or Prodcut ... Pull together concept designs and target specs with inputs from customers, system, application and ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

As a member of the Google marketing team, you will collaborate closely with internal teams including product managers, creative designers, engineers, and analytics experts. Your role will be central ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

As a member of the Google marketing team, you will collaborate closely with internal teams including product managers, creative designers, engineers, and analytics experts. Your role will be central ...

MLB Communications

Communications Specialist

Rochester, NY

$52K - $70K/yr

Designs and implements information campaigns. * Develops and edits advertising, print and digital collateral, social media, and email marketing content. * Oversees website management and content ...

MLB Communications

Communications Specialist

Rochester, NY · On-site

$52K - $70K/yr

Designs and implements information campaigns. * Develops and edits advertising, print and digital collateral, social media, and email marketing content. * Oversees website management and content ...

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All JobsMarketing Designer JobsMarketing Designer Jobs in Rochester, NY

Marketing Designer information

See Rochester, NY salary details

$40K

$83.3K

$193.9K

How much do marketing designer jobs pay per year?

As of Aug 7, 2026, the average yearly pay for marketing designer in Rochester, NY is $83,286.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,600.00 and $88,800.00 per year, depending on experience, location, and employer.

How does a marketing designer typically collaborate with other teams to deliver successful campaigns?

Marketing Designers frequently work closely with marketing managers, copywriters, and digital strategists to create cohesive visual assets that align with broader campaign goals. They attend strategy meetings to understand target audiences and key messages, then translate these insights into compelling graphics, digital ads, and social media visuals. Effective collaboration requires open communication and adaptability, as feedback and revisions are a routine part of the process. This teamwork ensures that all creative assets are on-brand, optimized for various channels, and meet project deadlines.

What does a marketing designer make?

A marketing designer typically earns between $50,000 and $80,000 annually, depending on experience, location, and company size. They create visual content for advertising campaigns, social media, and branding using tools like Adobe Creative Suite and often collaborate with marketing teams to develop effective visuals.

What are the key skills and qualifications needed to thrive as a marketing designer?

To thrive as a Marketing Designer, you need a solid understanding of graphic design principles, branding, and marketing concepts, typically backed by a degree in design or a related field. Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and experience with digital marketing tools are commonly required. Creativity, attention to detail, and strong collaboration skills help set top candidates apart. These abilities ensure that marketing materials are visually compelling, on-brand, and effective in achieving business goals.

What is the difference between Marketing Designer vs Graphic Designer?

AspectMarketing DesignerGraphic Designer
CredentialsTypically holds a degree in marketing, design, or related fields; may have certifications in digital marketing or brandingUsually has a degree in graphic design, visual arts, or similar; may hold certifications in Adobe Creative Suite or design tools
Work EnvironmentWorks closely with marketing teams, brand managers, and content creators; focuses on campaigns and brand messagingWorks in design studios or freelance settings; focuses on creating visual assets for various media
Employer & Industry UsageCommonly employed in marketing agencies, corporate marketing departments, and advertising firmsFound in advertising agencies, print and digital media companies, and freelance markets

While both roles involve visual creation, a Marketing Designer specializes in developing visuals that align with marketing strategies and campaigns, often requiring marketing knowledge. A Graphic Designer focuses on creating visual assets across various media without necessarily aligning with marketing goals. Understanding these differences helps in choosing the right career path or job search focus.

What is a marketing designer?

A marketing designer is a graphic design specialist. In this career, you use skills in the arts to develop advertising and marketing campaigns for clients. Today, this job usually requires the use of computer programs. To accomplish your design duties, you need skills in both manual drawing and computer-aided illustration or graphics creation. A marketing designer also needs experience creating advertising that matches a client’s brand identity and marketing goals. You may work with an in-house marketing department or for an advertising agency.

What is a marketing designer?

A Marketing Designer is a creative professional responsible for designing visual materials that support a company's marketing efforts. This includes creating graphics for advertisements, social media, email campaigns, websites, and print materials. Marketing Designers work closely with marketing teams to ensure that all visuals align with brand guidelines and effectively communicate the intended message to the target audience. Their role bridges the gap between design and marketing, helping to drive engagement and achieve business goals.
More about Marketing Designer jobs
What are the most commonly searched types of Marketing Designer jobs in Rochester, NY? The most popular types of Marketing Designer jobs in Rochester, NY are:
What are popular job titles related to Marketing Designer jobs in Rochester, NY? For Marketing Designer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Marketing Designer jobs in Rochester, NY look for? The top searched job categories for Marketing Designer jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Marketing Designer jobs? Cities near Rochester, NY with the most Marketing Designer job openings:
Marketing Designer jobs near you
Infographic showing various Marketing Designer job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $83,286 per year, or $40 per hour.

Marketing Performance Lead

Superior Plus Propane

Rochester, NY • On-site

Full-time

Re-posted 5 days ago

Job description

The Marketing Performance Lead drives end-to-end marketing measurement and analytics, delivering actionable insights that optimize campaign performance, improve funnel conversion, and maximize demand generation effectiveness. Working closely with Marketing, Inside Sales, and Data teams, this role ensures accurate reporting, consistent performance measurement, and clear visibility into business results.
As a senior individual contributor, the Marketing Performance Lead uses data-driven recommendations to guide marketing investment decisions and support revenue growth.
Why join us:
Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
Competitive Compensation: We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.
What You'll Do:
Own Marketing Performance Reporting & Insights
  • Design, build, and evolve dashboards and reporting across all funnel stages (engagement, leads, MQL, SQL, opportunities, revenue)
  • Define and standardize KPIs, funnel definitions, and performance views across teams
  • Deliver recurring and ad hoc insights to support day-to-day and strategic decision-making
  • Serve as the subject matter expert for marketing performance analytics

Drive Funnel Performance & Demand Efficiency
  • Analyze full-funnel performance to identify conversion gaps, bottlenecks, and leakage points
  • Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per MQL, ROI)
  • Identify performance drivers across campaigns, channels, and segments
  • Translate analysis into clear, actionable recommendations to improve performance across Marketing and Inside Sales

Lead Advanced Measurement & Attribution (MMM + MTA)
  • Apply and interpret advanced measurement approaches, including media mix modeling (MMM) and multi-touch attribution (MTA)
  • Translate model outputs into actionable insights that inform media and channel-level investment decisions
  • Provide data-driven perspectives on how spend should be distributed across campaigns, channels, and tactics based on performance
  • Challenge assumptions on channel and campaign effectiveness by identifying true performance drivers
  • Partner with Data Science, Analytics, or external partners to ensure models reflect accurate inputs and business context
  • Evolve measurement approaches to improve visibility into incrementality and overall marketing impact

Performance Insights & Scenario Analysis
  • Analyze historical performance trends to provide clarity on demand generation, conversion, and pipeline health
  • Develop scenario-based analyses to evaluate the potential impact of changes in volume, conversion rates, or channel mix
  • Connect performance data to business outcomes to support informed discussions on growth and efficiency
  • Provide clear, fact-based perspectives that highlight trade-offs across channels and performance drivers

Ensure Data Quality & Measurement Integrity
  • Identify data quality issues, inconsistencies, and reporting gaps impacting performance visibility
  • Partner with Data and IT teams to improve data reliability and reporting consistency
  • Ensure alignment of definitions, logic, and reporting outputs across systems and teams
  • Build confidence in marketing data through validation, governance, and consistency

What you bring:
  • Post-secondary education in Marketing, Business, Analytics, or a related field.
  • 6-8 years of experience in marketing analytics, marketing operations, revenue analytics, or a similar role.
  • Strong experience working with CRM platforms, preferably Salesforce, and complex funnel data.
  • Proven ability to develop and own performance reporting in a multi-channel marketing environment.
  • Expertise in translating data and analysis into actionable recommendations that drive business results.
  • Strong analytical, problem-solving, and critical-thinking skills.
  • Ability to communicate complex insights clearly to diverse stakeholders.
  • Comfortable challenging assumptions and influencing decisions through data-driven storytelling.
  • Self-starter who thrives in ambiguous environments and collaborates effectively across teams.
  • English proficiency is required to support the full North American business.
  • Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

The expected annual salary range for this role is $80,000 - $100,000 a year.
Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, candidate's geographical location, as well as market and business considerations.
Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at sppcareers@superiorpluspropane.com to let us know how we can enhance your experience.

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