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Marketing Communications Manager Jobs in Springfield, MA

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Marketing Specialist

Hartford, CT · On-site

$59K - $65K/yr

Website & Digital Platform Management * Performance Analysis & Reporting * Customer Communications & Segmentation * Marketing Operations & Administrative Support * Cross-Functional Collaboration What ...

This role is ideal for a versatile communicator who can translate complex architectural, planning ... Strong organizational and project management skills * Excellent interviewing and information ...

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Marketing Communications Manager information

See Springfield, MA salary details

$36.9K

$75.5K

$122.1K

How much do marketing communications manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for marketing communications manager in Springfield, MA is $75,478.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,300.00 and $87,200.00 per year, depending on experience, location, and employer.

What does a marketing communications manager do?

A Marketing Communications Manager is responsible for developing and implementing strategies to promote a company's products, services, or brand to both internal and external audiences. They manage communication campaigns, oversee the creation of marketing materials, coordinate with media outlets, and ensure consistent messaging across all channels. Additionally, they often collaborate with other departments, supervise marketing teams, and analyze campaign effectiveness to optimize future efforts.

What does a marketing communications manager do?

A marketing communications manager oversees the messaging and advertising produced by an organization to promote their products or brand. Responsibilities of a communications manager include developing and managing ad campaigns, press releases, and other communications with the public or media. To be successful in this career, you need a bachelor’s degree or master’s degree in marketing or communication.

What are the key skills and qualifications needed to thrive as a marketing communications manager, and why are they important?

To thrive as a Marketing Communications Manager, you need expertise in strategic messaging, content development, and campaign management, typically supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, CRM platforms, analytics software, and design applications is often required. Exceptional interpersonal skills, creativity, and the ability to manage multiple projects simultaneously help you excel in this role. These skills are important for building strong brand awareness, effectively reaching target audiences, and driving organizational growth.

How does a marketing communications manager typically collaborate with other departments to execute campaigns?

Marketing Communications Managers work closely with teams across the organization, such as sales, product development, and graphic design, to ensure that messaging is consistent and campaigns are aligned with company goals. They often lead cross-functional meetings, coordinate timelines, and gather input to tailor communications for different audiences. Effective collaboration is essential for integrating feedback, managing multiple projects, and delivering cohesive brand messaging across all channels.

What is the difference between Marketing Communications Manager vs Content Marketing Specialist?

AspectMarketing Communications ManagerContent Marketing Specialist
CredentialsBachelor's degree in Marketing, Communications, or related field; often requires experience in PR and media relationsBachelor's degree in Marketing, Journalism, or related; strong writing and SEO skills
Work EnvironmentCollaborates with PR, advertising, and marketing teams; manages campaigns and messagingFocuses on creating and distributing content across digital platforms
Employer & Industry UsageUsed across corporate, agency, and nonprofit sectors for brand messagingCommon in digital marketing agencies, media companies, and brands emphasizing content strategy

Both roles involve communication skills and marketing knowledge, but the Marketing Communications Manager oversees overall messaging strategies, while the Content Marketing Specialist focuses on content creation and distribution. Understanding these differences helps in choosing the right career path or job search focus.

More about Marketing Communications Manager jobs

What are the most commonly searched types of Marketing Communications jobs in Springfield, MA?

The most popular types of Marketing Communications jobs in Springfield, MA are:

What job categories do people searching Marketing Communications Manager jobs in Springfield, MA look for?

The top searched job categories for Marketing Communications Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Communications Manager jobs?

Cities near Springfield, MA with the most Marketing Communications Manager job openings:

Infographic showing various Marketing Communications Manager job openings in Springfield, MA as of August 2026, with employment types broken down into 84% Full Time, 14% Part Time, and 2% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $73,724 per year, or $35.4 per hour.

Marketing and Communications Coordinator

Trinity College

Hartford, CT • On-site

$45K - $61K/yr

Full-time

Posted 3 days ago

New


Job description

The Marketing & Communications Coordinator is responsible for coordinating and executing marketing and communications initiatives for the Career & Life Design Center while supporting select division-wide marketing and communication initiatives within Academic Affairs. The position develops engaging content and coordinates integrated communication campaigns that promote career education, experiential learning, employer and alumni engagement, student success, and other strategic priorities across digital and print platforms.


The coordinator manages the Center's website, social media channels, digital communications, and promotional materials while ensuring consistent messaging and alignment with the College's brand standards. Working collaboratively with faculty, staff, students, alumni, employers, and campus partners, the position supports the planning, promotion, and visibility of Career & Life Design programs, services, events, and resources, while contributing to broader Academic Affairs communication efforts.
 

Trinity is a highly selective, independent, nonsectarian liberal arts institution located in the capital city of Hartford, Connecticut. The college maintains a rigorous academic profile complemented by a vibrant co-curricular program.  With more than 2,100 full-time undergraduate students, representing forty-three states and ninety-one countries, we consider our location in a culturally and socioeconomically diverse capital city to be among Trinity's most distinctive assets; and we cultivate strong connections with our surrounding neighbors and with institutions and organizations throughout Hartford and the region. As a preeminent liberal arts college in an urban setting, Trinity College prepares students to be bold, independent thinkers who lead transformative lives.
  • Bachelor's Degree
  • 1-3 years of experience 
  • Excellent written, verbal, and interpersonal communication skills. 
  • Strong organizational, project management, and time management skills, with the ability to manage multiple priorities and meet deadlines. 
  • Demonstrated attention to detail and ability to manage complex projects with accuracy and professionalism. 
  • Proficiency with Microsoft Office Suite and experience using digital communication, social media, website content management (CMS), and graphic design platforms (e.g., Canva, Adobe Creative Suite, or similar tools). 
  • Experience in marketing, communications, public relations, or constituent engagement, preferably within higher education. 
  • Experience creating content for digital and print communications, including social media, websites, email marketing, photography, or video. 
  • Ability to collaborate effectively with diverse stakeholders, including students, faculty, staff, alumni, employers, and external partners. 
  • Ability to occasionally support evening and weekend programs and events as departmental needs require.
     
  • Coordinate and execute marketing and communication initiatives that support the Career & Life Design Center's mission, programs, services, and strategic priorities while supporting select division-wide marketing and communication initiatives within Academic Affairs. 
  • Develop, write, edit, and publish engaging content across multiple communication channels, including websites, email communications, newsletters, social media, digital signage, print publications, and other marketing platforms. 
  • Manage and maintain the Career & Life Design website and social media platforms, ensuring content remains current, accessible, engaging, and aligned with institutional branding standards while utilizing analytics to evaluate engagement and recommend improvements. 
  • Design and produce marketing and promotional materials, including graphics, presentations, photography, video content, digital assets, and other communication resources that effectively promote Career & Life Design programs, services, events, and initiatives. 
  • Coordinate integrated marketing and promotional campaigns for workshops, career fairs, networking events, employer engagement, alumni programming, experiential learning opportunities, and other departmental initiatives. 
  • Develop and share compelling stories that highlight student success, career outcomes, employer partnerships, alumni engagement, faculty collaborations, and experiential learning opportunities to strengthen visibility and engagement. 
  • Collaborate with faculty, staff, students, alumni, employers, the Office of Communications and Marketing, and other campus partners to coordinate communications, promote initiatives, and ensure consistent messaging across platforms. 
  • Coordinate communication projects and marketing operations, including communication timelines, content calendars, digital asset management, and oversight of student employees or interns supporting marketing and communications initiatives. 
  • Stay informed of emerging trends and best practices in higher education marketing, digital communications, social media, and audience engagement, and perform other related duties as assigned.