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Marketing Communications Manager Jobs in Springfield, MA

ABOUT As a Mass Communication Specialist, it's your job to tell our story. Use your creativity to educate and inform the public about the achievements of Sailors in America's Navy. Travel the world ...

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Marketing Communications Manager information

See Springfield, MA salary details

$36.9K

$75.5K

$122.1K

How much do marketing communications manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for marketing communications manager in Springfield, MA is $75,478.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,300.00 and $87,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing communications manager, and why are they important?

To thrive as a Marketing Communications Manager, you need expertise in strategic messaging, content development, and campaign management, typically supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, CRM platforms, analytics software, and design applications is often required. Exceptional interpersonal skills, creativity, and the ability to manage multiple projects simultaneously help you excel in this role. These skills are important for building strong brand awareness, effectively reaching target audiences, and driving organizational growth.

What is the difference between Marketing Communications Manager vs Content Marketing Specialist?

AspectMarketing Communications ManagerContent Marketing Specialist
CredentialsBachelor's degree in Marketing, Communications, or related field; often requires experience in PR and media relationsBachelor's degree in Marketing, Journalism, or related; strong writing and SEO skills
Work EnvironmentCollaborates with PR, advertising, and marketing teams; manages campaigns and messagingFocuses on creating and distributing content across digital platforms
Employer & Industry UsageUsed across corporate, agency, and nonprofit sectors for brand messagingCommon in digital marketing agencies, media companies, and brands emphasizing content strategy

Both roles involve communication skills and marketing knowledge, but the Marketing Communications Manager oversees overall messaging strategies, while the Content Marketing Specialist focuses on content creation and distribution. Understanding these differences helps in choosing the right career path or job search focus.

What does a marketing communications manager do?

A Marketing Communications Manager is responsible for developing and implementing strategies to promote a company's products, services, or brand to both internal and external audiences. They manage communication campaigns, oversee the creation of marketing materials, coordinate with media outlets, and ensure consistent messaging across all channels. Additionally, they often collaborate with other departments, supervise marketing teams, and analyze campaign effectiveness to optimize future efforts.

What does a marketing communications manager do?

A marketing communications manager oversees the messaging and advertising produced by an organization to promote their products or brand. Responsibilities of a communications manager include developing and managing ad campaigns, press releases, and other communications with the public or media. To be successful in this career, you need a bachelor’s degree or master’s degree in marketing or communication.

How does a marketing communications manager typically collaborate with other departments to execute campaigns?

Marketing Communications Managers work closely with teams across the organization, such as sales, product development, and graphic design, to ensure that messaging is consistent and campaigns are aligned with company goals. They often lead cross-functional meetings, coordinate timelines, and gather input to tailor communications for different audiences. Effective collaboration is essential for integrating feedback, managing multiple projects, and delivering cohesive brand messaging across all channels.
More about Marketing Communications Manager jobs

What are the most commonly searched types of Marketing Communications jobs in Springfield, MA?

The most popular types of Marketing Communications jobs in Springfield, MA are:

What job categories do people searching Marketing Communications Manager jobs in Springfield, MA look for?

The top searched job categories for Marketing Communications Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Communications Manager jobs?

Cities near Springfield, MA with the most Marketing Communications Manager job openings:

Marketing & Communications Internship

LAZ Parking LTD, LLC

Hartford, CT • On-site

$16 - $21/hr

Part-time

Posted 23 days ago


Job description

Want to hear something crazy? Cars only spend 5% of their time driving. Where do they spend the other 95%? PARKED!

LAZ Parking is one of the largest and fastest growing parking companies in the country. LAZ operates hundreds of thousands of parking spaces across the country. When it comes to parking, were the experts!

We are also a PEOPLE FIRST company. We often say parking is our industry but people are our passion. Our mission is to create opportunities for our employees and value for our clients. If youre looking to join a growing company led by passionate people committed to being the best contact us today!

The Spirit of the Position

The Marketing & Communications Intern/Associateis an entry level role, ideal for someone with a genuine interest in building a career in marketing and communications and looking to gain hands-on experience across brand, events, and internal and external communications. While this is initially a 6-month commitment, we're looking for someone who's excited about the possibility of growing up with us long-term. This could be part time or full-time. You'll get direct exposure to how a national marketing and communications function operates, working alongside our Communications, Creative, and Growth teams. This is a chance to build real skills across brand, events, and communications early in your career, with the opportunity to grow into a larger role if it's the right fit for both sides.

Key Responsibilities

  • Help route and problem-solve inbound inquiries through our website, including customer complaints and potential new business leads, making sure the right requests reach the right people quickly
  • Support event management and coordination, including logistics for tradeshows, conferences, and internal events
  • Support internal communications, helping keep employees informed and engaged across the company
  • Handle administrative ordering needs such as business cards, swag, and event materials
  • Flex into design and copywriting support as interest and skill allow (Canva experience is a plus, but not required)

Skills:

  • Bring a tech-savvy mindset to the role, with a bonus for comfort using AI tools to work more efficiently
  • A natural interest in marketing and communications, with a desire to learn the fundamentals in a fast-paced environment
  • Organized and detail-oriented, comfortable managing multiple small projects at once
  • A clear communicator, both in writing and in person
  • Resourceful and proactive, someone who's comfortable figuring things out rather than waiting to be told exactly what to do
  • Comfortable with (or curious about) design tools like Canva and AI tools that can support marketing work
  • Available to commit to at least 6 months, with openness to a longer-term path if it's a mutual fit

Physical Demands:

  • Ability to lift, push and pull at least 10 pounds

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential duties/functions.

FLSA Status: Non-Exempt

LAZ Parking is an equal opportunity employer. In all our employment practices, including hiring, we are firmly committed to provide equal employment opportunity (EEO) to all persons, regardless of race, color, religion, sex, national origin, disability, age, genetics, Vietnam era, special disabled, recently separated and other protected veterans, or any other characteristic protected by federal, state or local law. No question in our application process is used for the process of limiting or excluding any applicant's consideration for employment on such grounds.

LAZ Parking participates in E-Verify.