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Marketing Audit Jobs in Indiana (NOW HIRING)

Audit Manager

Carmel, IN · On-site

$98K - $129K/yr

The Audit Manager oversees audit engagements for a diverse portfolio of clients in accordance with ... the overall marketing efforts of the firm. * Staff development: foster teamwork, innovative ...

Marketing consultant

Bloomington, IN · On-site

$3.0K - $4.0K/mo

Conducting SEO audits to uncover flaws that are affecting a client's search engine performance. * Identifying novel ways to stimulate customer participation. Digital Marketing Consultant Requirements:

New

Audit and optimize websites, CRM systems, and marketing sources to ensure accuracy and performance * Leverage tools such as Google Analytics, Yardi, and CRM platforms to track and improve results

Audit and optimize websites, CRM systems, and marketing sources to ensure accuracy and performance * Leverage tools such as Google Analytics, Yardi, and CRM platforms to track and improve results

Audit and optimize websites, CRM systems, and marketing sources to ensure accuracy and performance * Leverage tools such as Google Analytics, Yardi, and CRM platforms to track and improve results

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Marketing Audit information

What is a marketing audit?

A marketing audit is a comprehensive, systematic, and independent examination of a company’s marketing environment, objectives, strategies, and activities. Its purpose is to identify problem areas and opportunities, assess the effectiveness of current marketing strategies, and recommend changes for improvement. Marketing audits cover everything from the company’s marketing mix (product, price, promotion, place) to its overall market positioning and competitiveness. By conducting a marketing audit, businesses can ensure their marketing efforts are aligned with organizational goals and are responsive to market changes.

What are some common challenges faced by professionals in a marketing audit role, and how can they be addressed?

Marketing Audit professionals often encounter challenges such as gathering accurate data from multiple sources, aligning audit findings with business objectives, and communicating actionable recommendations to diverse stakeholders. Addressing these challenges requires strong analytical skills, attention to detail, and the ability to collaborate across marketing, finance, and compliance teams. Building clear communication channels and establishing standardized audit processes can help ensure that audit insights lead to tangible improvements in marketing strategies.

What are the key skills and qualifications needed to thrive as a marketing auditor, and why are they important?

To thrive as a Marketing Auditor, you need a strong background in marketing principles, data analysis, and auditing techniques, typically supported by a relevant degree and experience in marketing or audit roles. Familiarity with analytics platforms (e.g., Google Analytics), CRM systems, and audit management tools is essential, and certifications such as Certified Internal Auditor (CIA) or Certified Marketing Management Professional (CMMP) can be beneficial. Attention to detail, critical thinking, and effective communication are standout soft skills for identifying discrepancies and delivering actionable insights. These skills ensure accurate assessments, compliance, and strategic improvements in marketing operations.

What is the difference between Marketing Audit vs Marketing Analyst?

AspectMarketing AuditMarketing Analyst
Primary FocusComprehensive review of marketing strategies, processes, and performanceAnalyzing marketing data to identify trends and insights
CredentialsMarketing background, certifications in marketing or auditingMarketing or data analysis certifications, analytical skills
Work EnvironmentStrategic planning, internal review teamsData-driven analysis, reporting, and forecasting
Employer UsageUsed by marketing departments to evaluate overall strategiesUsed to interpret data and inform marketing decisions

While both roles involve marketing expertise, a Marketing Audit conducts a comprehensive review of marketing strategies and processes, whereas a Marketing Analyst focuses on analyzing data to derive insights. Both are essential for optimizing marketing efforts but serve different functions within the marketing ecosystem.

What does a marketing audit do?

A marketing audit is a comprehensive review conducted by marketing professionals to evaluate a company's marketing strategies, campaigns, and performance. It identifies strengths, weaknesses, and opportunities for improvement, helping organizations optimize their marketing efforts and align them with business goals. The process often involves analyzing data, market research, and assessing tools like marketing automation platforms.

What are popular job titles related to Marketing Audit jobs in Indiana?

For Marketing Audit jobs in Indiana, the most frequently searched job titles are:

What cities in Indiana are hiring for Marketing Audit jobs?

Cities in Indiana with the most Marketing Audit job openings:

Audit Manager

Blue & Co.

Carmel, IN • On-site

$98K - $129K/yr

Full-time

Re-posted 2 days ago


Job description

Blue & Co., LLC is a dynamic and innovative professional services firm providing growth-committed entrepreneurial clients with accounting and consulting services across multiple industries.

We are currently seeking a Manager to join our Carmel, IN Audit practice. The Audit Manager oversees audit engagements for a diverse portfolio of clients in accordance with professional standards. This role manages audit teams, ensures high-quality work, maintains strong client relationships, and contributes to firm growth through staff development and business development activities. At Blue, our professionals embody more than just technical skills—they bring passion, creativity, and a commitment to building lasting relationships that drive meaningful impact.

Position Details:

  • Listen carefully to clients. Our clients consider us their trusted advisors. They have problems to solve and come to us for help. Understand their needs and seek to understand the root of their issues.
  • Build relationships with clients. Talk to clients and get to know them. We value words as much as we value numbers, and it is through engaged conversations you will come to learn what is important to a client. We are looking for individuals willing to engage in conversation beyond audit matters.
  • Find solutions. You are the client’s advisor and as such you own the matter you are working on. Sometimes you will have the answer. Sometimes you will have to research it. Other times you will need to seek guidance from other people in the firm. Your role is to make sure the client has the answer they need.
  • Continually learn and become a subject matter expert in your area(s) of interest.
  • Plan, schedule and lead all aspects of assurance engagements. Monitor and review work paper preparation.
  • Collect and analyze data to detect deficient controls, fraud, or non-compliance with laws, regulations, and management policies
  • Provide risk assessments and recommend controls; prepare financial statements, management letters, and detailed reports on audit findings.
  • Build and expand relationships with clients and community contacts to contribute to the overall marketing efforts of the firm.
  • Staff development: foster teamwork, innovative thinking, and share knowledge.
  • Take active leadership role in presentations to audit committees or board of directors.

Position Requirements:

  • CPA required
  • 7-10 years of audit experience with a public accounting firm.
  • Technical focus on small to mid-size companies, construction and/or manufacturing
  • Exceptional verbal, written, and interpersonal communication skills. Proven history of coaching others to success.
  • Strong attention to detail and organizational skills; demonstrate a high level of technical competence.
  • High proficiency with Microsoft Office products / applications.
  • Ability to travel locally and occasional overnight travel (averages no more than four weeks per year).

We are responsive. We are caring. We are advocates.

Blue & Co., LLC, is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, sex, sexual orientation, gender identity, disability, genetic information, national origin, race, religion, veteran status, or any other protected category.

Candidates must be authorized to work in the U.S. without current or future employer sponsorship

Agency candidates will not be considered for this position