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Marketing Analytics Jobs in Iowa (NOW HIRING)

Winnavegas Casino Resort

Database Administrator

Sloan, IA · On-site

$45K - $74K/yr

The Database Marketing Supervisor conducts direct marketing analysis including response modeling, guest profiling and segmentation, and other database marketing analysis projects on both a pre ...

Hills Bank

Marketing Intern

Hills, IA · On-site

$14.25 - $19/hr

The Marketing intern is responsible for helping the team by supporting various marketing ... Data Analysis: Assist in interpreting data using Google Analytics and other analytics tools to ...

Hills Bank

Marketing Intern

Hills, IA · On-site

$14.25 - $19/hr

The Marketing intern is responsible for helping the team by supporting various marketing ... Data Analysis: Assist in interpreting data using Google Analytics and other analytics tools to ...

Fruit of the Loom, Inc.

Marketing Intern

Jefferson, IA

$14.25 - $19/hr

... marketing and business development priorities. · Actionable market intelligence ... Deliver research and analysis that identify relevant trends, customer needs, competitive activity ...

Fruit of the Loom, Inc.

Marketing Intern

Jefferson, IA · On-site

$14.25 - $19/hr

... Spalding Marketing team by producing high-quality market intelligence, competitive insights ... Deliver research and analysis that identify relevant trends, customer needs, competitive activity ...

Fruit of the Loom, Inc.

Marketing Intern

Jefferson, IA · On-site

$14.25 - $19/hr

... Spalding Marketing team by producing high-quality market intelligence, competitive insights ... Deliver research and analysis that identify relevant trends, customer needs, competitive activity ...

Nothing Bundt Cakes #248

Marketing Coordinator

Clive, IA · On-site

$18 - $20/hr

Analyze market trends and customer feedback to inform marketing decisions. * Collaborate with the sales team to align marketing efforts with business goals. * Create and distribute promotional ...

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Showing results 21-40

All JobsMarketing Analytics JobsMarketing Analytics Jobs in Iowa

Marketing Analytics information

See Iowa salary details

$34.3K

$89K

$134.8K

How much do marketing analytics jobs pay per year?

As of Sep 4, 2026, the average yearly pay for marketing analytics in Iowa is $89,049.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,400.00 and $104,300.00 per year, depending on experience, location, and employer.

What is marketing analytics?

A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.

What does a marketing analytics professional do?

In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.

What are the key skills and qualifications needed for marketing analytics?

To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.

Is marketing analytics a good job?

Marketing analytics is a growing field that involves analyzing data to improve marketing strategies and decision-making. It typically requires skills in data analysis, statistics, and tools like Excel, SQL, or Tableau. The role offers opportunities for advancement and often involves a collaborative work environment, making it a valuable career choice for those interested in data-driven marketing.

What can you do with a marketing analytics degree?

A marketing analytics degree prepares individuals for roles such as marketing analyst, data analyst, or digital marketing specialist. Graduates can analyze consumer data, measure campaign performance, and use tools like Excel, SQL, and marketing platforms to inform strategic decisions. These roles often require strong analytical skills and knowledge of data visualization and reporting.

What are the most commonly searched types of Marketing Analytics jobs in Iowa?

The most popular types of Marketing Analytics jobs in Iowa are:

What are popular job titles related to Marketing Analytics jobs in Iowa?

For Marketing Analytics jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Marketing Analytics jobs in Iowa look for?

The top searched job categories for Marketing Analytics jobs in Iowa are:

What cities in Iowa are hiring for Marketing Analytics jobs?

Cities in Iowa with the most Marketing Analytics job openings:

Marketing Analytics jobs near you
Infographic showing various Marketing Analytics job openings in Iowa as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 85% Full Time, 12% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $89,049 per year, or $42.8 per hour.

Marketing B2C/eCommerce Channel Manager

THE WITTERN GROUP, Inc.

Des Moines, IA • On-site

Full-time

Posted 29 days ago

Job description

Description
What you will do:
Performance Marketing and Demand Generation
  • Develop and implement campaigns tailored to target audiences' motivations and needs.

  • Create marketing programs that increase inbounds (calls, financing applications and other web forms, chats) and lead quality to meet KPI targets.

  • Collaborate with marketing, finance, and sales teams to develop resources and tools that create engagement, drive inbounds, and nurture prospects through the buying journey

  • Own B2C channel KPIs including site users, inbounds (calls, financing applications and other web forms, chats), CPL, CAC, and eCommerce revenue contribution.

  • Utilize data and analytics, marketing tools/technologies, and customer feedback to improve campaign performance.

Marketing Attribution and Reporting
  • Partner with marketing, sales and IT team members to build and optimize a full-funnel marketing attribution capability to measure the impact of marketing investments on inbounds, pipeline, and revenue.

  • Establish attribution reporting, performance dashboards, and actionable insights that improve ROI and budget allocation.

  • Utilize attribution data, analytics, and performance insights to continuously optimize B2C campaigns, improve conversion rates, and maximize marketing effectiveness and revenue impact.

Event / Tradeshow Marketing
  • Lead B2C channel tradeshow and event marketing execution and performance and sales support.

  • Measure and optimize event ROI through lead generation, pipeline contribution, and revenue.

  • Collaborate with sales teams to support post trade show / event follow-up.

Knowledge and Skills:
Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.
  • Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.

  • Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.

  • Experience working with third-party marketing agencies and vendors.

  • Analytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.

  • Ability to conduct full-funnel marketing analysis and customer journey optimization.

Requirements:
  • Bachelor's degree in marketing, Business, or a related field

  • 7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation

  • Experience managing eCommerce websites and platforms, including Shopify or WooCommerce

  • Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation

  • Ability to work independently, manage multiple projects or brands, and meet deadlines

  • Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.

Requirements
Knowledge and Skills:
  • Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.

  • Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.

  • Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.

  • Experience working with third-party marketing agencies and vendors.

  • Analytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.

  • Ability to conduct full-funnel marketing analysis and customer journey optimization.

Requirements:
  • Bachelor's degree in marketing, Business, or a related field

  • 7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation

  • Experience managing eCommerce websites and platforms, including Shopify or WooCommerce

  • Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation

  • Ability to work independently, manage multiple projects or brands, and meet deadlines

  • Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.

Apply