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Marketing Analyst Jobs in Riverside, CA (NOW HIRING)

FocusKPI

Marketing Operations Analyst

Pomona, CA · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

Esri

Marketing Activation Specialist

Redlands, CA

You'll collaborate closely with advertising and email specialists, creative partners, and marketing analytics to ensure activation decisions are aligned and executed effectively. Through inmarket ...

Alphabe Insight Inc

Marketing Specialist

Santa Ana, CA · On-site

$65K - $70K/yr

Monitor campaign performance and analyze metrics to improve effectiveness * Support the execution ... Bachelor's degree in Marketing, Business Administration, or a related field * 2+ years of ...

loanDepot

Director, Marketing Analytics

Irvine, CA · On-site +1

$104K - $170K/yr

The Director will lead full-funnel attribution and unit economics analysis to optimize digital marketing ROI, improve conversion efficiency, and inform lifecycle strategy, prioritization, and ...

EnthuZiastic

Growth Hacker - Remote

Pomona, CA · On-site

Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance. * Use data-driven decisions to guide growth strategies and experiments. Viral Marketing:

Rivian

Sr. Manager, Marketing Analytics

Irvine, CA · On-site

... for the Marketing VP. This role owns the full measurement infrastructure--from multi-touch ... an analyst through their first incrementality study. Responsibilities * Build, lead, and grow a ...

Fuel Solutions

Marketing Specialist

Ontario, CA · On-site

$75K - $80K/yr

The ideal candidate is a creative, analytical marketer with experience in digital marketing, email marketing, marketing operations, and campaign performance. This role is responsible for ensuring ...

Rivian

Sr. Manager, Marketing Analytics

Irvine, CA · On-site

... for the Marketing VP. This role owns the full measurement infrastructure-from multi-touch ... an analyst through their first incrementality study. Responsibilities * Build, lead, and grow a ...

Esri

Marketing Activation Specialist

Redlands, CA · On-site

$74K - $131K/yr

You'll collaborate closely with advertising and email specialists, creative partners, and marketing analytics to ensure activation decisions are aligned and executed effectively. Through in-market ...

Ono Hawaiian BBQ

Marketing Manager

Diamond Bar, CA · On-site

$92K - $110K/yr

Analyze marketing performance metrics and ROI to optimize campaign effectiveness * Stay current on restaurant industry trends and emerging digital marketing opportunities Digital & Social Media

ono

Marketing Manager

Diamond Bar, CA

$92K - $110K/yr

Analyze marketing performance metrics and ROI to optimize campaign effectiveness * Stay current on restaurant industry trends and emerging digital marketing opportunities Digital & Social Media

Ono Hawaiian BBQ

Be Seen First

Marketing Manager

Diamond Bar, CA · On-site

$92K - $110K/yr

Analyze marketing performance metrics and ROI to optimize campaign effectiveness * Stay current on restaurant industry trends and emerging digital marketing opportunities Digital & Social Media

ono

Marketing Manager

Diamond Bar, CA

$92K - $110K/yr

Analyze marketing performance metrics and ROI to optimize campaign effectiveness * Stay current on restaurant industry trends and emerging digital marketing opportunities Digital & Social Media

ono

Marketing Manager

Diamond Bar, CA

$92K - $110K/yr

Analyze marketing performance metrics and ROI to optimize campaign effectiveness * Stay current on restaurant industry trends and emerging digital marketing opportunities Digital & Social Media

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All JobsMarketing Analyst JobsMarketing Analyst Jobs in Riverside, CA

Marketing Analyst information

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How much do marketing analyst jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for marketing analyst in Riverside, CA is $38.92, according to ZipRecruiter salary data. Most workers in this role earn between $29.09 and $45.91 per hour, depending on experience, location, and employer.

What are some common challenges marketing analysts face when interpreting campaign data, and how can they overcome them?

Marketing Analysts often encounter challenges such as dealing with incomplete data, differentiating between correlation and causation, and aligning metrics with business goals. To overcome these issues, it's important to implement robust data validation processes, use statistical analysis techniques to identify true drivers of performance, and maintain close communication with stakeholders to ensure insights are actionable. Collaborating with data engineers and marketing managers can also help ensure data accuracy and relevance, leading to more impactful recommendations.

What does a marketing analyst do?

A marketing analyst oversees and conducts the collection of information on consumers and perform analytics to determine buying trends. As a marketing analyst, your responsibilities revolve around using data science and mathematics to create predictive models about future buying behavior for the purpose of selling more products or services. This task requires strong communication and analytical skills. Other duties of a marketing analyst include using this data to develop marketing plans, conducting surveys, making phone calls, interviewing clients, and running focus groups.

What skills are required for a marketing analyst?

A marketing analyst needs strong analytical skills, proficiency in data analysis tools like Excel, SQL, or statistical software, and the ability to interpret market data to inform strategies. Good communication skills and knowledge of marketing principles are also important for presenting insights effectively.

What qualifications do you need to be a marketing analyst?

A marketing analyst typically needs a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SQL, and knowledge of marketing principles are also important qualifications.

What is the difference between Marketing Analyst vs Data Analyst?

AspectMarketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in marketing analyticsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, advertising agencies, or consulting firmsIT departments, data-focused teams, or research firms
Employer & Industry UsageMarketing campaigns, brand management, market researchData interpretation, reporting, data-driven decision making across industries

While both roles analyze data, a Marketing Analyst focuses on marketing metrics and campaign performance, whereas a Data Analyst handles broader data sets to support various business functions. The roles often overlap in skills like data interpretation and reporting, but their primary focus and industry applications differ.

What are the key skills and qualifications needed to thrive as a marketing analyst, and why are they important?

To thrive as a Marketing Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analysis tools like Google Analytics, Excel, SQL, and visualization platforms such as Tableau is typically required. Attention to detail, critical thinking, and effective communication are vital soft skills for conveying insights and collaborating with stakeholders. These skills enable Marketing Analysts to drive data-driven decisions, optimize campaigns, and deliver measurable business value.

What is a marketing analyst?

Marketing Analysts are professionals who collect, process, and analyze data related to market trends, consumer behavior, and campaign effectiveness. They use statistical tools and research methods to help businesses make informed marketing decisions, identify opportunities, and improve strategies. Their insights guide product launches, pricing, promotions, and overall marketing efforts to boost a company's performance in the market.

Is a marketing analyst a good career?

A marketing analyst is a valuable role that involves analyzing market data to inform business strategies, often requiring skills in data analysis tools like Excel or SQL. The profession offers opportunities for advancement, a growing demand across industries, and typically requires strong analytical and communication skills. Job stability and salary potential can vary based on experience and location.
More about Marketing Analyst jobs
What are the most commonly searched types of Marketing Analyst jobs in Riverside, CA? The most popular types of Marketing Analyst jobs in Riverside, CA are:
What are popular job titles related to Marketing Analyst jobs in Riverside, CA? For Marketing Analyst jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Marketing Analyst jobs in Riverside, CA look for? The top searched job categories for Marketing Analyst jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Marketing Analyst jobs? Cities near Riverside, CA with the most Marketing Analyst job openings:
Marketing Analyst jobs near you
Infographic showing various Marketing Analyst job openings in Riverside, CA as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $80,946 per year, or $38.9 per hour.

Marketing Operations Analyst

FocusKPI

Pomona, CA • On-site

Full-time

Re-posted 21 days ago

Job description

FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company.

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities:

  • Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
  • Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
  • Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
  • Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
  • Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
  • Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements:

  • Bachelor’s degree in Data Science, Computer Science, or a related field
  • Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
  • Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
  • Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
  • Exceptional attention to detail and a commitment to maintaining high data quality standards.
  • Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

No C2C resumes are considered

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About FocusKPI

Sourced by ZipRecruiter

Industry

Computing infrastructure providers, data processing, web hosting

Company size

51 - 200 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2010

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