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Market Research Analyst Jobs in Appleton, WI (NOW HIRING)

Paper Transport

Market Research Analyst

De Pere, WI · On-site

Market Research Analyst - Dedicated Carrier (Transportation Industry) Position Summary The Market Research Analyst will drive strategic growth by analyzing market trends, shipper verticals, and ...

Paper Transport

Market Research Analyst

De Pere, WI · On-site

Market Research Analyst - Dedicated Carrier (Transportation Industry) Position Summary The Market Research Analyst will drive strategic growth by analyzing market trends, shipper verticals, and ...

kiinc

Intern - Product Management

Green Bay, WI

Conduct market, competitive, and product research to support product marketing initiatives. * Analyze and summarize customer, sales, and product survey feedback to identify key insights and trends ...

KI

Intern - Product Management

Green Bay, WI · On-site

Conduct market, competitive, and product research to support product marketing initiatives. * Analyze and summarize customer, sales, and product survey feedback to identify key insights and trends ...

KWALL LLC

Intern - Product Management

Green Bay, WI · On-site

Conduct market, competitive, and product research to support product marketing initiatives. * Analyze and summarize customer, sales, and product survey feedback to identify key insights and trends ...

ITW Miller

Product Manager - Retail

Appleton, WI

Direct and perform market research to define market size, growth and trends including pricing ... Analytical: Demonstrate the ability to analyze current business issues and end-user needs.

US Bank

Credit Analyst

Oshkosh, WI

... analytical and research skills with the ability to evaluate complex documentation and make sound eligibility determinations. - Knowledge of mortgage underwriting principles, secondary market ...

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All JobsMarket Research Analyst JobsMarket Research Analyst Jobs in Appleton, WI

Market Research Analyst information

See Appleton, WI salary details

$23.4K

$76.9K

$170.8K

How much do market research analyst jobs pay per year?

As of Aug 20, 2026, the average yearly pay for market research analyst in Appleton, WI is $76,903.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,700.00 and $86,400.00 per year, depending on experience, location, and employer.

What is a market research analyst?

Market Research Analysts are professionals who study market conditions to identify potential sales opportunities for products or services. They collect and analyze data on consumer demographics, preferences, needs, and buying habits to help companies understand what products people want, who will buy them, and at what price. Their insights are used to guide business decisions about product development, marketing strategies, and sales approaches. Market Research Analysts often use surveys, focus groups, and statistical software to interpret data and present their findings to stakeholders.

What does a market research analyst do?

A market research analyst oversees the collection and analysis of data, enabling a business to make decisions about what products they will manufacture and how to sell those products. The responsibilities of a market research analyst include developing and administering surveys to consumers, as well as recording and analyzing data regarding market trends. They make recommendations for product sales and manufacturing, as well as which marketing techniques will be most effective.

What are the key skills and qualifications needed to thrive as a market research analyst, and why are they important?

To thrive as a Market Research Analyst, a solid background in data analysis, statistics, and market research methodologies, often supported by a relevant bachelor's degree, is essential. Familiarity with data analytics software such as SPSS, Excel, and survey platforms, as well as certifications like the Insights Association's IPC, are commonly valuable. Critical thinking, attention to detail, and strong communication skills help analysts interpret data and present actionable insights to stakeholders. These competencies are vital to accurately assess market trends, support business decisions, and provide a competitive advantage.

What are some common challenges market research analysts face when interpreting complex data sets?

Market Research Analysts often encounter challenges when analyzing large and diverse data sets, such as ensuring data accuracy, identifying meaningful patterns, and avoiding biases in interpretation. Balancing quantitative data with qualitative insights and presenting findings in a clear, actionable manner for stakeholders can also be demanding. Staying updated with the latest analytical tools and methodologies is essential to overcome these challenges and deliver valuable business recommendations.

What is the difference between Market Research Analyst vs Data Analyst?

AspectMarket Research AnalystData Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often some certifications in market researchBachelor's degree in statistics, mathematics, or related field; certifications in data analysis tools
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, finance, healthcare, or tech companies, often in data teams
Employer & Industry UsageUsed in marketing, advertising, and consumer research industriesUsed across various industries for data interpretation and reporting

While both roles analyze data to inform business decisions, Market Research Analysts focus on understanding consumer behavior and market trends, often using surveys and focus groups. Data Analysts interpret large datasets to identify patterns and support operational decisions. The roles overlap in data skills but differ in focus and application.

Is it hard to get a job as a market research analyst?

Securing a job as a market research analyst can be competitive, often requiring a bachelor's degree in marketing, statistics, or related fields, along with strong analytical skills and proficiency in tools like Excel or SPSS. Relevant experience or internships can improve chances, and certifications such as the Professional Researcher Certification (PRC) may also be beneficial.

Is market research well paid?

Market research analysts typically earn a median annual salary that is competitive within the business sector, with salaries varying based on experience, education, and location. Entry-level positions may start lower, while experienced analysts or those with specialized skills can earn higher wages, especially in larger companies or industries with high demand for data analysis. Certifications in data analysis tools or market research methods can also influence earning potential.
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What job categories do people searching Market Research Analyst jobs in Appleton, WI look for?

The top searched job categories for Market Research Analyst jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Market Research Analyst jobs?

Cities near Appleton, WI with the most Market Research Analyst job openings:

Market Research Analyst jobs near you
Infographic showing various Market Research Analyst job openings in Appleton, WI as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $76,903 per year, or $37 per hour.

Market Research Analyst

Paper Transport

De Pere, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

Market Research Analyst – Dedicated Carrier (Transportation Industry)

Position Summary

The Market Research Analyst will drive strategic growth by analyzing market trends, shipper verticals, and competitive dynamics within the dedicated freight and logistics sector. This role combines deep research capabilities with proactive lead generation to support the business development team in identifying and qualifying new customer opportunities.

Key Responsibilities

  • Conduct in-depth research on shipper verticals (e.g., retail, manufacturing, food & beverage) to identify demand patterns and service needs
  • Analyze competitor offerings and market positioning within the dedicated contract carriage space
  • Use AI-powered tools and platforms to generate insights on shipper behavior, industry forecasts, and emerging opportunities
  • Monitor regulatory and macroeconomic factors affecting logistics and transportation
  • Collaborate with sales, operations, and strategy teams to align market intelligence with business development efforts
  • Leverage research findings to identify and contact prospective customers, qualifying leads for the business development team
  • Present findings through visualizations, presentations, and executive summaries tailored to leadership and cross-functional teams

Qualifications

  • Bachelor’s degree in Business, Logistics, Economics, or related field helpful
  • 2–4 years of experience in market research, preferably in transportation or logistics
  • Familiarity with AI research tools, data platforms, and market intelligence software
  • Strong analytical and storytelling skills to translate complex data into strategic insights
  • Experience in lead generation or sales support is a plus
  • Knowledge of TMS and CRM systems is beneficial

Why PTI?  Take a look at PTI’s advantages and apply today:

  • Excellent company culture
  • Comprehensive benefit package (medical, dental, vision, short-term disability, long-term disability, and life insurance)
  • Employer contributions to your Health Savings Account
  • 401k Retirement Savings with company match
  • Paid Time Off and company paid holidays
  • Drive Your Wellbeing Program (third party nurse partner available at no cost to you for financial, emotional, and physical wellbeing support)
  • Financial Counseling Program
  • Employee Assistance Program
  • Ongoing training and employee development opportunities
  • Education Assistance Program for master’s degree

A Dedicated Transportation Partner of the Green Bay Packers
At Paper Transport, we’re not just building careers, we’re building community. As a Dedicated Transportation Partner of the Green Bay Packers, we bring the same passion, teamwork, and commitment to excellence on the road as the Packers do on the field. Join a team that’s driving forward with purpose, pri

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About Paper Transport

Sourced by ZipRecruiter

Paper Transport is a for-hire truckload carrier that offers regional truckload, dedicated truckload, intermodal, and logistic services. Headquartered in De Pere, WI with multiple park locations/terminals throughout the Midwest and Southern United States, Paper Transport has experienced tremendous growth since its start in 1990 and now employs over 950 professional Class A CDL Truck Drivers along with over 200 driver support professionals. What Drives You? is what we’re known for here at Paper Transport. It’s the question we ask every employee and customer. Why? It’s because it’s not just about what you do, but why you do it. Knowing that allows us to sincerely help people get to where they want to be in life. Due to this philosophy, the focus at our transportation company isn’t just about hauling freight from here to there. It isn’t just about completing a task and making money. For us, the focus is people and our mission is to build a great place to work. We recognize that every person’s goals are different – they’re motivated by something truly unique to them. That’s why we work with each member of our team to understand their goals, hopes, and dreams, ensuring the Paper Transport family helps them succeed, be happy, and feel fulfilled.

Industry

Transportation and warehousing

Company size

501 - 1,000 Employees

Headquarters location

Green Bay, WI, US

Year founded

1990

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