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Market Development Manager Jobs in Santa Rosa Beach, FL

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Market Development Manager information

See Santa Rosa Beach, FL salary details

$33.5K

$85.2K

$143.5K

How much do market development manager jobs pay per year?

As of Jul 28, 2026, the average yearly pay for market development manager in Santa Rosa Beach, FL is $85,152.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,900.00 and $101,000.00 per year, depending on experience, location, and employer.

What Is a Market Development Manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a Market Development Manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Market Development Manager, and why are they important?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

What is a Market Development Manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.
What job categories do people searching Market Development Manager jobs in Santa Rosa Beach, FL look for? The top searched job categories for Market Development Manager jobs in Santa Rosa Beach, FL are:
What cities near Santa Rosa Beach, FL are hiring for Market Development Manager jobs? Cities near Santa Rosa Beach, FL with the most Market Development Manager job openings:
Infographic showing various Market Development Manager job openings in Santa Rosa Beach, FL as of June 2026, with employment types broken down into 2% As Needed, 69% Full Time, 26% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $85,152 per year, or $40.9 per hour.
Market Development Representative - National Key Accounts - Convenience Channel - Panama City/Destin

Market Development Representative - National Key Accounts - Convenience Channel - Panama City/Destin

Sazerac Company

Panama City, FL • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


Sazerac rating

8.4

Company rating: 8.4 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

49th of 433 rated food and drinks producers


Job description

Job Description/Responsibilities

Sazerac is growing its U.S. Market Development team with National Key Account (NKA) Market Development Representatives (MDRs) as part of a strategic company expansion. This role is designed for sales professionals who excel in high-volume merchandising, program execution, and incremental selling within major national off-premise convenience channels.

The NKA MDR will focus on maximizing Sazerac's brand presence by implementing merchandising programs, managing displays, and ensuring product availability while actively identifying upsell opportunities to drive sales growth. This position requires a results-driven, self-motivated individual who thrives in a fast-paced retail environment.

Additional Responsibilities For The Market Development Representative Include:

  • Execute merchandising and display programs in high-volume, national off-premise accounts.
  • Ensure planogram compliance, maintain shelf standards, and troubleshoot inventory challenges.
  • Develop and maintain strong relationships with retailer contacts to ensure continued brand visibility and incremental display space.
  • Work closely with distributor representatives to drive execution of national key programs and promotions.
  • Conduct regular store visits (average 7 per day), ensuring promotional and merchandising execution aligns with company goals.
  • Identify opportunities to upsell and increase product penetration in each location.
  • Address inventory issues, stockouts, and retailer concerns in a timely manner.
  • Provide insights and feedback to the sales and marketing teams on competitive activity, product performance, and customer trends.
  • Ensure execution of special displays, secondary placements, and seasonal promotions.
  • Manage a unique daily route based on key account assignments and market geography.
  • Meet or exceed volume and distribution goals for assigned brands.
Qualifications/Requirements

Required Qualifications:

  • Bachelor Degree or equivalent experience
  • Minimum 1 year of relevant professional experience, or for new college graduates, a sales internship or full/part-time sales role (preferably in consumer goods)
  • A valid driver's license
  • Experience working with major national retailers (preferred but not required). Ability to work early morning hours (e.g., 6 AM - 2 PM shifts to align with retailer schedules).
  • Valid driver's license and willingness to drive between multiple accounts daily.
  • Strong organizational and time-management skills to maintain daily routes efficiently.
  • Willingness to work in a fast-paced, high-volume retail environment.

Preferred Qualifications:

  • Minimum 2 years sales experience
  • Market development and sales analysis experience
  • Strong ability to self-manage and manage schedule to achieve results
  • Experience building customer relationships

Placement within the salary range is calculated based upon years of directly relatable experience for the position.

Culture and Benefits

A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence, and personal responsibility.

Sazerac Team Members enjoy:

  • Competitive Pay
  • Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
  • Family Coverage: Options to cover family members, including domestic partners.
  • 401(k) Plan: Immediate access to a matching 401(k) plan.
  • Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
  • Mental Health and Wellness: Access to mental health care and wellness incentive programs.
  • Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
  • Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
  • Training and Development: Opportunities for professional growth and development.

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