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Market Development Manager information

See Kenner, LA salary details

$30.3K

$76.9K

$129.6K

How much do market development manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for market development manager in Kenner, LA is $76,889.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,300.00 and $91,200.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

More about Market Development Manager jobs

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What cities near Kenner, LA are hiring for Market Development Manager jobs?

Cities near Kenner, LA with the most Market Development Manager job openings:

Market Development Manager jobs near you
Infographic showing various Market Development Manager job openings in Kenner, LA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $76,889 per year, or $37 per hour.

Market Development Specialist

RESTECH INFORMATION SERVICES

Metairie, LA • On-site

Full-time

Re-posted 23 hours ago

Job description

Description:

The goal of this role is to drive more meetings to the outside sales reps, and to improve connections to prospects to increase net new sales revenue. A Market Development Specialist plays a crucial role in the sales process, primarily focused on the early stages of the sales funnel. In this key role, you will be responsible for initiating contact with potential clients through outbound cold calls and emails. Your primary objective will be to generate new business opportunities and qualify leads for our sales team. You will conduct research to identify prospective clients, pinpoint key decision-makers, and engage them in insightful conversations to understand their needs and effectively present our solutions. You will collaborate closely with our sales and marketing teams to develop targeted outreach strategies, continuously refining your approach based on feedback and market trends. This role requires excellent communication skills, persistence, and the ability to maintain a positive attitude in the face of challenges.


Key responsibilities include:

1. Lead Generation: Actively identify and pursue potential customers through various channels, ensuring a consistent flow of qualified leads into the sales pipeline.

2. Initial Outreach: Perform outbound calls and emails to engage prospects, introducing the company’s offerings and value proposition.

3. Qualification: Assess the needs and interests of potential clients to determine their suitability as leads, using criteria set by the sales and marketing teams.

4. Information Gathering: Gather relevant information about potential clients to tailor the sales approach and provide insights to the sales team.

5. Relationship Building: Develop and maintain relationships with prospects to nurture interest and guide them through the early stages of the sales process.

6. Collaboration: Work closely with sales and marketing teams to refine outreach strategies and share feedback on market trends and customer needs.

7. Data Management: Maintain accurate records of interactions with prospects in the CRM system, ensuring all information is up-to-date and accessible.

8. Marketing and Touchpoints: Create, maintain, and utilize marketing and communication items to assist in enhancing the prospects journey to becoming a client.

9. Internal Runbooks: Create runbooks with the necessary details for sales success, including call and meeting scripts, and processes.

10. Goal Achievement: Meet or exceed established targets for lead generation and qualification to contribute to the overall success of the sales team.


Success in this role requires excellent communication and interpersonal skills, resilience, and a strong work ethic. You will often be the front line of the sales team, playing a pivotal role in setting the stage for successful sales engagements.


Requirements:

Knowledge and Skills Required

  • Excellent verbal and written communication skills.
  • Strong interpersonal skills and the ability to build rapport with prospects.
  • Ability to understand and convey technical information to non-technical audiences.
  • Proficient in using CRM software (e.g., Salesforce).
  • Ability to work independently and manage time effectively.
  • Self-motivated with a results-driven approach.
  • Basic understanding of IT and cybersecurity concepts is a plus.
  • Ability to adapt to a fast-paced environment and handle rejection.



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