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Marcom Manager Jobs in Massachusetts (NOW HIRING)

Provides market feedback to R&D and MarCom groups. * Regular travel to customer facilities, industry trade shows, and Thorlabs locations. 30-50% travel is typical. * Manage and maintain pipeline and ...

Collaborate with MarCom and Channel Owners to ensure campaign tactics leverage multimedia, social ... Skills Sales, Account management, pharmaceutical industry, biotech, Product marketing, Marketing ...

Straumann is seeking a high-performing Product Marketing Manager to drive the growth of our North ... MARCOM Conduct competitive and market research to inform positioning and strategic focus Serve as ...

Product Marketing Manager

Danvers, MA · On-site

$138K - $189K/yr

Collaborate with MarCom and Channel Owners to ensure campaign tactics leverage multimedia, social ... Skills Sales, Account management, pharmaceutical industry, biotech, Product marketing, Marketing ...

Straumann is seeking a high-performing Product Marketing Manager to drive the growth of our North ... MARCOM • Conduct competitive and market research to inform positioning and strategic focus • ...

Sr Product Marketing Manager

Andover, MA · On-site

$122K - $160K/yr

Develop Sales Launch package, training, and rollout, including key account teams, regional sales teams, and corporate Marcom Skills You Bring: * Knowledge and experience with Valves for Semiconductor ...

Applications Scientist

Billerica, MA · On-site

$79.20 - $141/hr

Establish and manage relationships with cross‑functional departments within Bruker‑Nano, such as service, product management, applications development, and marcom to enable the sales applications ...

Applications Scientist

Billerica, MA · On-site

$88K - $141K/yr

... management, applications development, and marcom to enable the sales applications team, the sales organization and Bruker as a whole to meet its high-level goals and objectives. · Bachelor's degree ...

Applications Scientist

Billerica, MA · On-site

$79K - $141K/yr

Establish and manage relationships with cross-functional departments within Bruker-Nano, such as service, product management, applications development, and marcom to enable the sales applications ...

Showing results 21-40

Marcom Manager information

What is a Marcom manager?

A Marcom Manager, short for Marketing Communications Manager, is responsible for developing and implementing strategies to promote a company's products, services, or brand through various communication channels. They oversee the creation and distribution of marketing materials, manage public relations efforts, and coordinate campaigns across digital and traditional media. Marcom Managers work closely with other departments to ensure consistent messaging and branding, and often analyze campaign effectiveness to optimize future efforts. Their role is crucial in building brand awareness and supporting sales initiatives.

What are the key skills and qualifications needed to thrive as a marcom manager?

To thrive as a Marcom Manager, you need expertise in marketing strategy, brand management, and communication, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, content management systems (CMS), and analytics tools is typically required. Strong leadership, creativity, and excellent interpersonal skills help drive cross-functional collaboration and innovative campaigns. These skills and qualities are vital to effectively promote a brand, engage target audiences, and achieve business objectives in a competitive marketplace.

How does a marcom manager typically collaborate with other departments to ensure cohesive messaging?

A Marcom Manager works closely with teams such as sales, product development, and customer service to align all external communications with the company's goals and messaging. This often involves regular meetings to share updates, gather insights, and ensure that marketing campaigns reflect the most current information about products and services. Effective collaboration helps maintain consistency across all channels, enhances brand reputation, and ensures that campaign strategies support broader business objectives. Staying proactive in cross-functional communication is key to success in this role.

What are popular job titles related to Marcom Manager jobs in Massachusetts?

For Marcom Manager jobs in Massachusetts, the most frequently searched job titles are:

What cities in Massachusetts are hiring for Marcom Manager jobs?

Cities in Massachusetts with the most Marcom Manager job openings:

Infographic showing various Marcom Manager job openings in Massachusetts as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution.

Regional Sales Manager (Northeast US)

Thorlabs

Boston, MA • On-site

$112K - $155K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago


Thorlabs rating

7.8

Company rating: 7.8 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

70th of 161 rated electronics manufacturers


Job description

At Thorlabs, we design and manufacture components, instruments, and systems that transform the world by identifying, enabling, and accelerating key photonics (i.e., light-based) technologies. Backed by a dedicated workforce of more than 3,000 employees worldwide, Thorlabs contributes to cutting-edge research and real-world innovation.

Whether you're early in your career or bringing years of experience, you’ll find opportunities to grow, take ownership, and make meaningful contributions from day one. We know every employee brings unique talents and perspectives that fuel our success, and we seek driven individuals who are excited to make an impact in a fun, fast-moving culture.

A Regional Sales Manager at Thorlabs is an exciting, high-visibility role combining interpersonal communication and relationship-building skills along with technical aptitude and presence.  Regional Sales Managers are responsible for developing and maintaining relationships with OEM customers and Key Accounts in the assigned geographic region. A primary focus of this position is new business generation, including lead qualification and solution development across the photonics industry.  

Activities include frequent communication with the customer (specifications, pricing, product availability, services, etc.), contract negotiation, and coordination of design and manufacturing resources for custom solutions. Key to this role is close engagement with the various business units and entities across the global Thorlabs organization representing extensive manufacturing capabilities. 

Although the position reports into Newton, NJ, from time to time it may be required to undertake duties at other Thorlabs locations.  Candidates must be located within the Boston, MA area, or willing to relocate to that area.

Essential Job Functions include the following, but are not limited to:

  • Identify new opportunities and new markets for the Thorlabs OEM team representing Thorlabs catalog of over 22,000 products as well as complete custom solutions and capabilities.
  • Qualify and understand OEM customer technical needs (physics/engineering background required, optics/laser expertise preferred) to lead internal team of experts to deliver on OEM customer projects.
  • OEM and Key Account Management
    • Dedicated point of contact for the customer.
    • Ensure that products and services meet or exceed customer expectations.
    • Handle all negotiations with OEM customers and Key Accounts.
    • Be the customer’s advocate within Thorlabs.
  • Work with OEM Project Managers, Solutions Engineers, and Sales Coordinators to provide customers with custom solutions from project conception to project end–of-life strategies.
  • Provides accurate sales forecasting to Industrial Sales Manager and helps define sales growth strategies for the region and specific target market growth.
  • Provides market feedback to R&D and MarCom groups.
  • Regular travel to customer facilities, industry trade shows, and Thorlabs locations.  30-50% travel is typical.
  • Manage and maintain pipeline and opportunities in CRM.

In addition to the essential functions and duties listed above, all positions are also responsible for:

  • Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures.
  • Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments.

The Company retains the right to change or assign other duties to this position.

Physical Activities:

This position requires the ability to occasionally lift office products and supplies, up to 25 pounds.

Requirements

Qualifications

Experience:

  • Minimum 3 years of experience in technical sales and/or key account management, preferably with OEM accounts and/or in the photonics industry. 

Education:

  • BS in a Photonics related field (Physics, Engineering, BioPhotonics, etc.) or equivalent experience.  Advanced technical degree preferred. 

Specialized Knowledge and Skills:

  • Creative application of sales and business development strategies for lead generation.
  • Demonstrated experience in Microsoft Dynamics, CRM, Microsoft Office (Excel, Word, Outlook, PowerPoint) and communication tools.
  • Highly organized.  Able to plan and coordinate activities within the assigned sales region including planning travel, customer visits, organizing small trade shows, etc.
  • Excellent attention to detail.
  • Strong communication skills.
  • Works well independently or as part of a team.
  • Reads, writes, and speaks English fluently.
  • Able to perform under tight deadlines and time constraints.
  • Demonstrated experience in a customer-centric environment. 

Salary range for this position is $112,000 - $155,000 depending on experience

Other:

  • Travel is expected >50%.
  • US citizenship or permanent residence required to work on ITAR projects.

Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer.  All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts.  The organization maintains its status as an at-will employer.  Employees can be terminated for any reason not prohibited by law.

Benefits

Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few..


What Thorlabs employees say

Pay

Benefits

Hours and flexibility

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