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Founded in Richmond, Virginia in 1997, CapCenter exists to help individuals and families achieve one of life's most meaningful milestones—homeownership. By bringing mortgage, realty, and insurance services together under one roof, we provide a simpler, more transparent experience designed to save clients time and money. Our commitment to innovation, including our Zero Closing Cost mortgage, has earned the trust of thousands of clients and fueled our growth through repeat business and referrals.

At CapCenter, our mission extends beyond serving clients. We foster a collaborative, high-impact environment where employees are empowered to do meaningful work, grow professionally, and make a real difference in the lives of the people we serve.

Job Overview:

This role sits at the intersection of marketing, analytics, and lead generation. The Paid Media Specialist is responsible for planning, executing, optimizing, and reporting on paid marketing campaigns that drive qualified mortgage and realty applications.

As a member of the Marketing Team, this role will own the activation and performance of paid acquisition channels including search, paid social, connected TV (CTV), radio, and out-of-home advertising. The Paid Media Specialist will work closely with the Marketing, Mortgage, Realty, and Client Services teams to ensure campaigns are generating measurable business results and supporting company growth objectives.

The ideal candidate is analytical, results-driven, and passionate about customer acquisition. Success in this role will be measured by the ability to generate qualified applications efficiently while continuously improving campaign performance through testing, optimization, and data-driven decision making.

• 1-3 years of experience in paid media platforms (Google Ads, Microsoft Ads, Meta Ads, CTV, Spotify, etc.)
• Proven ability to manage budget projections, pacing, and allocation shifts
• Demonstrated ownership of channel reporting and KPI tracking across all paid channels
• Experience with marketing attribution and conversion tracking
• Ability to make data-driven decisions and communicate insights effectively
• Strong organizational and project management skills

Preferred:

• Experience in mortgage, realty, or insurance verticals 
• Experience with creative development
• Knowledge of marketing automation and CRM platforms

Compensation:

The estimated range of $50,000 – $75,000 reflects the budgeted amount for this position. Individual compensation will be determined based on job-related business considerations, such as relevant qualifications, experience, location, education, certifications, skills, and other job-related reasons. Where applicable, this position is eligible for incentive compensation and/or discretionary bonus opportunities.

Benefits:

CapCenter offers a comprehensive benefits package, including medical, dental, vision, life insurance, a 401(k) plan with company match, paid vacation, paid holidays, and other programs designed to support the well-being and professional growth of our employees.

Physical Requirements and Work Environment:

Work is primarily performed in a professional office environment and may involve extended periods of sitting, computer use, keyboarding, and telephone or virtual communication. The position may require managing competing priorities, responding to time-sensitive matters, maintaining accuracy and attention to detail, and working effectively in a fast-paced environment.