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Manager Optimizely Jobs in Atlanta, GA (NOW HIRING)

MM International

Google Analytics Architect

Atlanta, GA · On-site

Experience with Google Tag Manager and A/B testing tools (e.g., Optimizely). * Soft Skills: * Excellent problem-solving and critical-thinking skills. * Strong communication and interpersonal skills ...

Floor & Décor

Lead UX Designer

Atlanta, GA · On-site

$105K - $138K/yr

Experience leading or managing UX designers, including hiring, mentoring, and performance ... Proficiency with A/B and multivariate testing platforms (e.g., Optimizely, Adobe Target) and ...

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Manager Optimizely information

How does a Manager Optimizely typically collaborate with development and marketing teams to drive experimentation success?

A Manager Optimizely plays a key role in bridging the gap between technical and business teams by translating business goals into actionable experiments. They work closely with developers to implement and QA test variants, while also partnering with marketing and product teams to prioritize tests based on impact and feasibility. Regular communication and clear documentation are essential to ensure all stakeholders understand the experiment goals, timelines, and outcomes. This collaborative approach helps maximize the value of experimentation and fosters a data-driven culture within the organization.

What is a Manager Optimizely?

A Manager Optimizely is responsible for overseeing the planning, execution, and optimization of digital experiments using the Optimizely platform. They work closely with marketing, product, and development teams to implement A/B tests and personalization strategies aimed at improving user experience and achieving business goals. Their responsibilities include managing experiment roadmaps, analyzing test results, and ensuring best practices in experimentation are followed. They also provide guidance to team members and stakeholders on leveraging Optimizely’s features for maximum impact.

What are the key skills and qualifications needed to thrive as a Manager Optimizely, and why are they important?

To thrive as a Manager Optimizely, you need expertise in digital marketing optimization, A/B testing methodologies, and a solid understanding of web analytics, often supported by a degree in marketing, IT, or a related field. Proficiency with the Optimizely platform, as well as familiarity with tools like Google Analytics and tag management systems, is typically required, along with relevant certifications. Strong project management, analytical thinking, and collaboration skills help drive impactful experimentation and communicate results to stakeholders. These capabilities are crucial for maximizing website performance, improving user experiences, and delivering measurable business outcomes.
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Manager Optimizely jobs near you

Engagement Director, Omni-Channel Marketing

Medium

Atlanta, GA • On-site

$120 - $180/hr

Other

Posted 6 days ago

Job description

Sagepath Reply is a full-service digital marketing and technology company driven by purpose and fueled by passion to make a difference in how humans interact with technology in a more effective and efficient way. Our clients consist of Fortune 1000 companies across several industries, and we help guide them through digital transformation with the belief that even the smallest detail can make a big difference in making a connection with users and driving conversion and ROI. Our services include digital marketing, user experience, creative development, optimization, and eCommerce with high-level partnerships with Optimizely, Kentico, HubSpot and Salesforce.

Engagement Directors are responsible for driving the overall account strategy on behalf of our clients, documenting the solution, and ensuring the final deliverable meets client goals and end user needs. The Engagement Directors are responsible for ensuring a trusted and long-term partnership with our clients. They are responsible for project managing all client deliverables, account growth, setting the overall strategic direction and vision, scrum master activities, and developing solutions that inspire the team and client. Potential candidates should have a strong digital background, familiarity with marketing technology, and a consultative approach for problem-solving.

Responsibilities
  • Primary client contact, providing short and long-term strategic counsel, as well as overall fiscal responsibility for the account, including comprehensive budget tracking and management
  • Manage a marketing program, lead/define marketing strategies, and guide the vision across core marketing technology investments and integrations for clients at an enterprise-roadmap level
  • Effectively manage full project lifecycles, creates and maintain detailed project plans and reports, according to Sagepath’s SDLC process, that communicate tasks, milestone dates, status and resource allocations
  • Facilitate client stakeholder working sessions and interviews in order to elicit and document business, non-functional, functional and technical requirements as well as project KPIs
  • Act as Agile Product Owner by leading Agile SCRUM ceremonies, including but not limited to backlog refinement, sprint planning, sprint retrospectives, and training
  • Act as client relationship manager, serving as point of contact for escalation and ad hoc needs.
  • Provide strategic oversight and support of the technology and systems used within the client’s ecosystem, including recommendations on how systems should be integrated & utilized in support of their business goals
Minimum Requirements
  • Experience leading a wide array of digital B2B and B2C implementations, including: Digital Marketing Platforms, eCommerce, Web Content Management Systems, and Mobile Applications.
  • 10 years of experience in Business Analysis, Product Management, or Project Management
  • Working knowledge of requirements, timelines, user flows
  • Working knowledge of the SDLC and Agile methodologies
  • Experience launching 5 or more IT platforms/softwarefor Enterprise Accounts
Preferred Experience
  • Experience working in an agency or consulting setting
  • Experience working with Optimizely Platform
About Reply

Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services.

Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you need assistance and reasonable accommodation due to a disability during the application or the recruiting process, email us at jobusa@reply.com. Visit our website at www.reply.com to learn more about our open roles.

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