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Manager Optimizely Jobs in California (NOW HIRING)

NextDeavor Inc.

Experience Developer

San Jose, CA · Remote

$35.66 - $44.58/hr

Adobe Target, AJO, Optimizely) * Proven incident management experience, SLA adherence, and on-call support * Splunk proficiency including dashboards, queries, and alert configuration * JSON and REST ...

McAfee

$150K - $198K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Role Summary The Senior Growth Product Manager drives the expansion of McAfee's global consumer ... Optimizely), and statistical concepts required for accurate A/B test analysis. * Outcomes Over ...

McAfee GmbH

Senior Growth Product Manager

San Jose, CA · On-site

$124.38 - $204.33/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Role Summary The Senior Growth Product Manager drives the expansion of McAfee's global consumer ... Optimizely), and statistical concepts required for accurate A/B test analysis. * Outcomes Over ...

PowerScout

Digital Marketing Manager

Oakland, CA · On-site

... Optimizely or VWO • Optimizing landing pages and funnels • Solid knowledge of website analytics tools (e.g., Google Analytics, Google Tag manager etc.) Additional Information WHAT'S IN IT FOR YOU

GoFundMe

Manager, Data Science (Marketing)

San Francisco, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Preferred * Familiarity with experimentation and web/mobile analytics platforms (Optimizely ... manage the data of job applicants. Our full notice outlining how data will be processed as part of ...

Lennar

Product Manager, Digital Buying & Selling

Irvine, CA · On-site

$107K - $134K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Strong analytical capabilities and a solid knowledge of website analytics tools (e.g., Google Analytics, Optimizely, Fullstory, Hotjar, etc.) * Strong project management skills to effectively ...

Adobe

Sr. Growth Manager, Genuine Services

San Francisco, CA · On-site

$149K - $196K/yr

Optimizely, Adobe Target or other campaign management tools) * Deep understanding of customer funnels, engagement levers and user-verification or fraud/abuse-mitigation flows * Proven experience in ...

Fivetran

Staff Web Growth Marketing Manager

Oakland, CA · Hybrid

We're looking for a strategic Staff Web Growth Marketing Manager who combines deep expertise in web ... Technologies You'll Use Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker ...

Fivetran

Staff Web Growth Marketing Manager

Oakland, CA · On-site

  • Medical

  • PTO

We're looking for a strategic Staff Web Growth Marketing Manager who combines deep expertise in web ... Technologies You'll Use Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker ...

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All JobsOptimizely JobsManager Optimizely JobsManager Optimizely Jobs in California

Manager Optimizely information

How does a Manager Optimizely typically collaborate with development and marketing teams to drive experimentation success?

A Manager Optimizely plays a key role in bridging the gap between technical and business teams by translating business goals into actionable experiments. They work closely with developers to implement and QA test variants, while also partnering with marketing and product teams to prioritize tests based on impact and feasibility. Regular communication and clear documentation are essential to ensure all stakeholders understand the experiment goals, timelines, and outcomes. This collaborative approach helps maximize the value of experimentation and fosters a data-driven culture within the organization.

What is a Manager Optimizely?

A Manager Optimizely is responsible for overseeing the planning, execution, and optimization of digital experiments using the Optimizely platform. They work closely with marketing, product, and development teams to implement A/B tests and personalization strategies aimed at improving user experience and achieving business goals. Their responsibilities include managing experiment roadmaps, analyzing test results, and ensuring best practices in experimentation are followed. They also provide guidance to team members and stakeholders on leveraging Optimizely’s features for maximum impact.

What are the key skills and qualifications needed to thrive as a Manager Optimizely, and why are they important?

To thrive as a Manager Optimizely, you need expertise in digital marketing optimization, A/B testing methodologies, and a solid understanding of web analytics, often supported by a degree in marketing, IT, or a related field. Proficiency with the Optimizely platform, as well as familiarity with tools like Google Analytics and tag management systems, is typically required, along with relevant certifications. Strong project management, analytical thinking, and collaboration skills help drive impactful experimentation and communicate results to stakeholders. These capabilities are crucial for maximizing website performance, improving user experiences, and delivering measurable business outcomes.
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Manager Optimizely jobs near you

Senior Product Manager, Advertising & Publisher Monetization

PeopleFinders

Sacramento, CA • Remote

$125K - $150K/yr

Full-time

Posted 16 days ago

Job description

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites.

Salary - $125K-$150K

Job Purpose

The Product Owner – Digital Advertising Operations is responsible for driving advertising revenue, user experience, and operational excellence across our portfolio of high-traffic digital properties. Our network reaches tens of millions of monthly users and delivers billions of annual ad impressions, making advertising optimization a critical component of company growth.

This role owns the advertising product roadmap, balancing monetization with user experience by continuously optimizing ad placements, formats, page performance, and partner integrations. Working closely with Engineering, Ad Operations, Analytics, Product, and Revenue teams, this individual will identify opportunities to increase RPM, viewability, fill rates, and overall advertising yield through data-driven experimentation.

We're looking for someone who thrives in a fast-paced environment, enjoys solving complex monetization challenges, and has a passion for using analytics and experimentation to maximize publisher revenue.

Essential Duties & Responsibilities

  • Own the advertising product roadmap across our portfolio of publisher websites, prioritizing initiatives that improve advertising revenue, user experience, and page performance.
  • Partner with Ad Operations to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats.
  • Work closely with SEO and Marketing to identify revenue opportunities and develop dashboards that monitor advertising performance across the network.
  • Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, revenue per session, Core Web Vitals, and user engagement.
  • Lead A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.
  • Collaborate with Engineering to implement advertising technologies and support new monetization capabilities.
  • Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.
  • Balance revenue optimization with long-term user engagement by minimizing friction while maximizing advertising yield.
  • Develop product requirements, user stories, acceptance criteria, and implementation plans for advertising initiatives.
  • Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies.
  • Present performance metrics, experiment results, and strategic recommendations to executive leadership.
  • Drive continuous improvement through rapid experimentation and measurable business outcomes.

Basic Qualifications & Skills

  • Strong understanding of digital publishing, programmatic advertising, and publisher monetization strategies.
  • Highly analytical with the ability to translate data into actionable product decisions.
  • Experience leading experimentation and optimization programs that deliver measurable revenue improvements.
  • Deep understanding of advertising performance metrics including RPM, eCPM, viewability, fill rate, latency, and user engagement.
  • Excellent communication skills with the ability to collaborate across Product, Engineering, Revenue Operations, Analytics, and Executive Leadership.
  • Strong project management and prioritization skills with a bias toward execution.

Education & Experience

  • 5+ years of Product Management or Product Ownership experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms.
  • Experience working with programmatic advertising ecosystems, including Google Ad Manager, header bidding, SSPs, exchanges, or monetization partners.
  • Experience with analytics and experimentation platforms such as GA4, Domo, VWO, Optimizely, Looker, or similar tools.
  • Familiarity with Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations.
  • Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline.

Success Measures

Success in this role will be measured by improvements in:

  • Advertising revenue and overall network yield
  • RPM and eCPM growth
  • Viewability and fill rate improvements
  • Revenue per user/session
  • Successful execution of experimentation roadmap
  • Core Web Vitals and page performance
  • User engagement and session duration
  • Partner integration success and operational efficiency
  • Speed of product delivery and execution