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Manager Marketing Communication Jobs in Springfield, MA

Marketing Campaign Manager

Hartford, CT · On-site +1

$121K - $152K/yr

Your Impact As a Marketing Program Manager, you will play a critical role in executing integrated ... Analyze and communicate campaign, webinar, and website performance metrics, providing actionable ...

Marketing Assistant

Hartford, CT · On-site

$45K - $50K/yr

Strong communication and interpersonal skills. * Excellent organizational and time management ... Hands-on experience with marketing campaigns and client relations. * Skill development through ...

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Manager Marketing Communication information

See Springfield, MA salary details

$32.9K

$83.2K

$145K

How much do manager marketing communication jobs pay per year?

As of Jul 26, 2026, the average yearly pay for manager marketing communication in Springfield, MA is $83,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $97,700.00 per year, depending on experience, location, and employer.

What is the highest paying job in communication?

In the field of communication, executive roles such as Chief Communications Officer (CCO) or Vice President of Communications tend to be the highest paying positions, often earning six-figure salaries. These roles require strategic leadership, extensive experience, and strong skills in media relations, corporate messaging, and crisis management.

Which pays more, PR or marketing?

For a Manager in Marketing Communication, salaries in marketing roles tend to be higher than those in public relations, especially at senior levels. Marketing managers often oversee larger budgets and strategic campaigns, which can lead to higher compensation. However, pay varies based on industry, location, and experience.

What are the key skills and qualifications needed to thrive as a Manager Marketing Communication, and why are they important?

To thrive as a Manager Marketing Communication, you need expertise in strategic marketing, brand management, and content development, typically supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, CRM platforms, analytics software, and often certifications like HubSpot or Google Analytics are important. Outstanding leadership, creativity, and interpersonal skills help in managing teams and articulating clear brand messaging. These capabilities are crucial for driving successful campaigns, fostering brand growth, and ensuring consistent communication across all channels.

What does a marketing communications manager do?

A marketing communications manager develops and implements strategies to promote a company's brand, products, or services through various channels such as advertising, public relations, and digital media. They oversee content creation, coordinate campaigns, and analyze market trends to ensure effective messaging and brand consistency. Strong communication skills and familiarity with marketing tools like social media platforms and analytics software are essential for this role.

What are Manager Marketing Communication?

A Manager Marketing Communication is responsible for developing and implementing strategies to effectively convey a company's message to its target audience. They oversee the creation of marketing materials, manage public relations efforts, and coordinate campaigns across various channels such as social media, advertising, and events. Their goal is to enhance brand awareness and ensure consistent messaging that aligns with business objectives. They often collaborate with other departments to ensure cohesive communication and may also analyze campaign performance to optimize future communications.

What is the difference between Manager Marketing Communication vs Marketing Coordinator?

AspectManager Marketing CommunicationMarketing Coordinator
ResponsibilitiesDevelops strategic communication plans, manages teams, oversees campaignsSupports marketing campaigns, coordinates events, assists with content creation
Required SkillsStrategic planning, leadership, communication skillsOrganizational skills, communication, basic marketing knowledge
Experience & CertificationsTypically 3-5 years in marketing/communications, relevant certificationsEntry to mid-level experience, often internships or related roles
Work EnvironmentOffice-based, managerial meetings, strategic planning sessionsOffice or remote, supporting marketing teams, event coordination

The main difference between a Manager Marketing Communication and a Marketing Coordinator lies in scope and responsibility. Managers focus on strategic planning, team leadership, and overseeing campaigns, while coordinators support these efforts through execution and logistics. Both roles require strong communication skills, but managers typically have more experience and leadership responsibilities.

What are the main challenges a Manager Marketing Communication faces when aligning messaging across multiple channels?

As a Manager Marketing Communication, one of the primary challenges is ensuring consistent and coherent messaging across diverse channels such as social media, email, print, and events. Each platform has its own audience characteristics and best practices, which means tailoring content without losing the core message. Effective collaboration with creative, digital, and product teams is crucial to maintain brand integrity while adapting to each medium. Regular cross-functional meetings and a strong content approval workflow help address these challenges and ensure alignment.

How much do marketing communications managers make in the US?

Marketing communications managers in the US typically earn a median annual salary of around $85,000 to $120,000, depending on experience, location, and industry. Senior roles or those in large companies can pay higher, often exceeding $150,000, especially with specialized skills in digital marketing and strategic communication.
What are the most commonly searched types of Marketing Communication jobs in Springfield, MA? The most popular types of Marketing Communication jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Manager Marketing Communication jobs? Cities near Springfield, MA with the most Manager Marketing Communication job openings:

Temporary Professional - Marketing & Communications Specialist

UMass Amherst

Amherst, MA • On-site

$59K - $78K/yr

Other

Posted 20 days ago


Job description

Title: Temporary Professional - Marketing & Communications Specialist

Executive Area: Administration and Finance

College/School/MBU: Direct Medical Care

Department: Medical Services

Work Location: Amherst

Schedule:Full Time

Work Arrangement:Hybrid

Job Summary

Under general direction of the Communications & Patient Experience Manager, the Marketing & Communications Specialist supports the development and execution of marketing, communications, and patient engagement initiatives that promote University Health Services (UHS) and enhance patient experience. The Specialist will support and execute day-to-day marketing activities, content creation, and outreach efforts to increase awareness, utilization, and satisfaction among students, staff, and faculty.

Essential Functions

Marketing & Communications:
Creates, publishes, and maintains content for UHS digital channels, including websites, social media, and email.
Designs and produces marketing materials (e.g., flyers, digital graphics, signage) aligned with UHS branding standards.
Ensures accuracy, accessibility, and search engine optimization optimization for UHS online platforms.
Patient Engagement & Outreach:
Coordinates tabling events, presentations, and campus outreach activities to promote UHS.
Assists in developing patient education materials and resources for preventive care and wellness initiatives.
Supports campaigns targeting graduate students and employees to increase utilization of UHS services.
Analytics & Reporting:
Tracks and reports marketing metrics (email open rates, social engagement, website traffic).
Assists compiling patient experience survey data and preparing summary reports for internal stakeholders.
Operational Support:
Manages marketing inventory (brochures, promotional items) and vendor orders.
Provides administrative support for marketing budget tracking.
Serves as liaison with student workers for social media and event support.

Other Functions

Performs other duties as assigned.

Minimum Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or related field.
At least one (1) year of experience in marketing, communications, or event coordination.
Strong writing and editing skills; ability to create clear, engaging content.
Proficiency in social media platforms and basic graphic design tools.
Excellent organizational skills and ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

Experience in healthcare or higher education.
Experience with Canva and Adobe Creative Suite.
Experience with website content management systems (e.g., Drupal, WordPress).
Familiarity with email marketing platforms, Excel, and analytics tools.
Knowledge of healthcare marketing or patient engagement strategies.

Working Conditions

Work is performed in a standard office or indoor university environment and involves minimal physical exertion.

Work Schedule and Work Arrangement

Monday - Friday 8:00 AM - 4:30 PM


This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week.

Salary Information

Hourly Rate:25.00 - 30.00

Special Instructions for Applicants

Along with the application, please submit a resume.

This position will remain open for the time period required by any applicable collective bargaining agreement and will continue until a suitable candidate pool is identified. Interested applicants are strongly encouraged to apply early.