Manager Marketing Communication Jobs in Appleton, WI

At AriensCo, we build more than exceptional products - we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities. 
Our environment? We're corporate, without being "corporate." Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you'll always have the freedom to create and contribute.  Our company vision is "Passionate People, Astounded Customers." Quite simply: it revolves around people 
Speaking of people, you're not just employee #1,762 to us. You're family and your role is invaluable. Without exceptional people, we can't continue to produce the amazing products we're known for around the world.
Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community. 

We're looking for an ambitious and driven Product Marketing Manager to help shape and execute product strategies that align with our business goals and capitalize on market opportunities. In this exciting role, you'll play a key part in bringing new products to market, ensuring each launch delivers value to our customers, strengthens our competitive position, and supports our long-term vision for growth and innovation.

THE DAY TO DAY...

• Conduct and direct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning

• Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction

• Lead cross-functional teams to develop and communicate a 5-year product roadmap for parts, accessories and attachments (PAA), collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches

• Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring PAA products meet market demands and exceed customer expectations

• Develop and execute product commercialization and launch plans, implementing go-to-market strategies in collaboration withcommunication, graphic design, IT and learning & development teams

• Collaboration with pricing analyst, sales and finance teams to set product pricing strategies and promotional executions

• Support industry trade shows, customer experience events, retail product line reviews, and other key corporate events, activities and initiatives

• Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement

• Lead development of all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products and execute promotions

• Lead and coach product team members both through influence and as a direct leader of people, as assigned

THE QUALIFICATIONS...

• Bachelor's degree in business, marketing, engineering, or a related field required

• A minimum of 3 years of experience in new product development with durable, service-oriented products

• Experience marketing in retail and/or B2B dealer/distributor sales channels

• Strong communication, analytical and problem-solving skills, with the capacity to gather, interpret, and leverage data to make informed product decisions

• Be a self-starter with the ability to manage multiple projects

• Prior experience in aftermarket products and sales a plus

• Must be able and willing to travel up to 25% with some international travel possible

Applicants must be authorized to work in the U.S. without requiring sponsorship now or in the future.

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values - Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.
Our employees' quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include:

• Medical, Dental, Vision Insurance effective first day of employment

• Dependent Care Flexible Spending Account (FSA) plan

• 401(k) match and profit-sharing plans

• Life Insurance

• Health Savings Accounts (HSA)

• Short Term Disability

• Parental Leave

• Onsite Marketplace Care Partners at all locations

• Paid holidays

• Employee Assistance Program

• Tuition Reimbursement and Apprenticeship Programs

• Safety shoes and safety prescription glasses reimbursement

• Employee Product Purchase Program

• 50% Daycare discount **Brillion Early Learning Center

• 10% tuition discount at KinderCare Learning Centers nationwide **Excludes Brillion Early Learning Center

• Onsite health clinic with Bellin Health **Brillion Campus Only

• Nearsite & Urgent Care Clinic Options **Brillion Campus Only

The concept of diversity is important to us at AriensCo. That's why we've created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat.

AriensCo is an Equal Employment Opportunity (EEO) employer and steadfastly committed to hiring and selecting the most qualified candidate for any open position. It is the policy of AriensCo to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best qualified talent, foster productive teamwork, and expand our business opportunities.