Manager Gtm Strategy Jobs in Sumter, SC (NOW HIRING)

Want to help pets live their best lives?

We're proud to be where the pets go and where thepet peoplego. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing,Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what's right for pets and people.

• Pet First - Protect & Empower.All pets shouldLive their Best Life.We put the needs of pets and pet parents at the center of everything we do.

• Foster the Fun - Connect & Bond.OurPassionfor pets brings us together! We celebrate the journey of pet parenthood through distinct experiences, products, and services.

• Let's Go! Own & Commit.We are stronger asOne Petco team.We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco:

We're proud to be"where the pets go"to find everything they need to live their best lives for more than 60 years - from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood - the boundless boops, missing slippers, late night zoomies and everything in between. And we're here for it. Every tail wag, every vet visit, every step of the way. We are29,000+strong and together we nurture the pet-human bond in more than1,500Petco stores across the U.S., Mexico and Puerto Rico,250+Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we foundedPetco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately7 million animalsthrough in-store adoption events.

Petco Love is a 501(c)(3) nonprofit on a mission to create a future where no pet is ever lost, separated, or without a loving home. Our flagship platform, Petco Love Lost, is an AI/ML-powered national lost and found pet search tool that has facilitated over 120,000 reunions annually, covers 90% of U.S. animal shelters, and serves millions of pet parents across the country.

We operate at the intersection of technology, animal welfare, and community impact. Our small, mission-driven team moves fast, works closely with partners across the shelter and rescue ecosystem, and builds products that matter.

We are looking for a Data Analyst to join Petco Love's product and marketing team. This is a hands-on role with high visibility across our platform, GTM initiatives, and partner integrations. You will own our analytics infrastructure end-to-end, from raw event tracking in GA4 through BigQuery to dashboards and decision-ready insights that directly inform product and marketing strategy.

You will work closely with the Chief Product Officer, CTO, and Customer Success team. You do not need to be a data scientist, but you need to be deeply curious, self-directed, and excited about using data to drive mission impact.

Analytics & Data Infrastructure

• Own and maintain our GA4 implementation, including event schema design, custom dimensions, conversion tracking, and data layer governance across petcolovelost.org and related product surfaces.
• Build and manage our GA4 to BigQuery pipeline as our primary analytics data warehouse; design schemas, write transformation queries, and maintain data quality standards.
• Develop and maintain dashboards and reports that track product performance, user behavior, funnel conversion, and mission KPIs (reunions, sign-ups, NPS, shelter engagement).
• Apply advanced analytical techniques including behavioral segmentation, funnel analysis, predictive modeling, and cohort analysis to surface insights across the pet owner and shelter user journey.
• Mine large datasets to identify patterns in user behavior, feature engagement, search performance, and platform outcomes to inform product roadmap and marketing decisions.

GTM Strategy & Marketing Analytics

• Partner with the product and marketing team to design and analyze GTM experiments including A/B tests, flow variants, and audience segmentation strategies across email, SMS, and in-product channels.
• Build and maintain audience models and signal-based segmentation to power our product and marketing automation architecture, including found-pet, lost-pet, and partner-specific flows.
• Provide data support for partnership GTM initiatives including revenue modeling, audience sizing, and performance tracking.
• Translate campaign and flow performance data (open rates, click rates, conversions, reunion outcomes) into clear recommendations that optimize acquisition, engagement, and lifetime value.
• Build accurate financial projections and impact forecasts based on deep behavioral analysis to support board reporting, partner proposals, and strategic planning.

Animal Welfare & Mission Insights

• Apply understanding of animal welfare industry dynamics to contextualize data findings and surface insights specific to shelter intake, outcomes, lost and found behavior, and pet owner decision-making.
• Analyze survey and behavioral research data to identify unmet needs and product opportunities.
• Validate AI/ML model outputs and surface quality signals from our facial recognition matching and pet identity systems to help the engineering team maintain accuracy and reduce false positives.

Cross-Functional Collaboration

• Collaborate with Customer Success to identify trends in user-reported issues, NPS driver analysis, and segment-level satisfaction signals.
• Present findings to senior leadership and board stakeholders; translate complex analysis into clear narrative, actionable recommendations, and visual summaries that drive decisions.
• Contribute to long-term projects from scoping through execution, partnering with engineering, design, and external platform teams (shelters, rescue partners, plaform integrations).

• Bachelor's degree in economics, statistics, math, computer science, or related field; Master's preferred.
• 1-2+ years of experience in a data analytics or quantitative role.
• Hands-on experience with GA4 - event tracking, custom dimensions, exploration reports, and integration with BigQuery (Google Analytics 4 to BigQuery export).
• Strong SQL skills; experience querying large, complex datasets across multiple sources.
• Experience with statistical programming languages (Python preferred; R or SAS acceptable).
• Demonstrated ability to build clear, decision-oriented dashboards and visualizations (Looker, Tableau, Google Data Studio, or similar).
• Exceptional communication skills - ability to translate complex data into plain, compelling narratives for non-technical stakeholders including executives and board members.
• Ability to prioritize and manage multiple workstreams simultaneously in a fast-moving environment.
• Genuine intellectual curiosity and commitment to solving hard problems with limited resources.

• Experience with Klaviyo or similar marketing automation platforms - audience segmentation, flow analytics, or A/B testing.
• Familiarity with animal welfare, pet tech, nonprofit, or mission-driven organizations.
• Experience with AI/ML data validation or working alongside data science teams on model quality.
• Knowledge of the shelter/rescue ecosystem, pet reunification, or pet adoption platforms.

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Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.

/ year

For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits

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