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Manager Brand Strategy Jobs in Washington (NOW HIRING)

Geico

Manager, Partnership Strategy

Bethesda, MD · On-site

Every day we honor our iconic brand by offering quality coverage to millions of customers and being ... Manager, Partnership Strategy Location: Hybrid, 3 days per week onsite. Corporate offices in ...

Eastland Food Corporation

Brand Manager

Jessup, MD · On-site

Brand Strategy & In-House Campaign Execution * Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.

National Geographic

Senior Director, Brand

Washington, DC · On-site

$185.25 - $195/hr

The Senior Director, Brand will establish strategies to reach global audiences in relevant and meaningful ways, steward brand leadership and management across the Society and its partners, support ...

Eastland Food

Brand Manager

Jessup, MD · On-site

Brand Strategy & In-House Campaign Execution * Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.

Eastland Food Corporation

Brand Manager

Jessup, MD · On-site

Brand Strategy & In-House Campaign Execution * Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.

HITT Contracting

Brand Director

Falls Church, VA · On-site

$125K - $180K/yr

... strategy, integrated campaigns, and brand storytelling Identify and champion new tools, platforms, technologies, and creative approaches that keep HITT ahead of trends Manage the creative budget and ...

HITT Contracting, Inc.

Brand Director

Falls Church, VA

$125K - $180K/yr

Strong portfolio evidencing strategic thinking, design excellence, and successful brand-building campaigns * Proven ability to manage and inspire a team of creatives across multiple disciplines

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All JobsBrand Strategy JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Washington

Manager Brand Strategy information

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How much do manager brand strategy jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for manager brand strategy in Washington is $50.24, according to ZipRecruiter salary data. Most workers in this role earn between $41.44 and $55.29 per hour, depending on experience, location, and employer.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are the most commonly searched types of Brand Strategy jobs in Washington?

The most popular types of Brand Strategy jobs in Washington are:

What are popular job titles related to Manager Brand Strategy jobs in Washington?

For Manager Brand Strategy jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Manager Brand Strategy jobs in Washington look for?

The top searched job categories for Manager Brand Strategy jobs in Washington are:

What cities in Washington are hiring for Manager Brand Strategy jobs?

Cities in Washington with the most Manager Brand Strategy job openings:

Manager Brand Strategy jobs near you
Infographic showing various Manager Brand Strategy job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $104,500 per year, or $50.2 per hour.

FLEX Senior Manager, Select + Midscale Brand Management

Marriott

Bethesda, MD

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 9 days ago

Marriott International rating

6.4

Company rating: 6.4 out of 10

Based on 1,186 frontline employees who took The Breakroom Quiz

54th of 108 rated hotels

Job description

This is a temporary position. 

JOB SUMMARY

The Flex Senior Manager, Select & Midscale Brand Management is a member of the Select & Midscale brand management team, which encompasses brands like Courtyard, Aloft, AC Hotels, Element, Four Points, Series by Marriott, and City Express.  This role will primarily be focused on supporting brand strategy as well as monitoring and maintaining brand health with a focus toward growth.   The Flex Senior Manager will be responsible for supporting Select and Midscale category positioning projects, guest experience programming strategy, brand strategy and differentiation work, and collaborating with key stakeholders across the enterprise to activate brand strategy.  

The ideal candidate will demonstrate deep knowledge of brand strategy and development, products, and processes, and keep up-to-date technically, applying new knowledge to the job. They will also be highly collaborative, able to work effectively with diverse groups of stakeholders and partners. This role will require excellent communication and project management skills, including the ability to manage multiple projects and priorities simultaneously.

The successful candidate will have the opportunity to solve problems, drive significant change and innovation within the brand, and work with a highly motivated and dynamic team.   

CANDIDATE PROFILE 

Education and Experience 

Required 

  • Bachelor's degree from an accredited college or university in Business Administration, Marketing, or related major  
  • Five or more years' relevant professional experience in brand, operations, or related function, demonstrating progressive career growth and a pattern of exceptional performance. 
  • Hospitality and/or brand management experience  
  • Project management experience  
  • Experience with advanced presentation skills  
  • Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.  
  • Proven ability to lead complex projects and manage multiple priorities in a fast-paced environment. 

Preferred 

  • Prior Marriott experience  

CORE WORK ACTIVITIES  

Brand Strategy & Multi-Year Planning  

  • Supports the development of a compelling and differentiated brand strategy, leveraging the brands' consumer, competitive, and other stakeholder profiles and needs.  
  • Identifies and executes new initiatives and projects for the brand to pull through strategy for the designated brand.  
  • Creates project plans, guides and engages respective project teams throughout the project from kick off to implementation  
  • Informs business strategies, plans and initiatives with relevant consumer and market trend data Strategy Execution  
  • In partnership with the brand service programs and the brand talent organization, supports the brand-specific direction of the talent strategy, service culture programs and training tools as well as talent strategy recruitment resources and processes.  
  • Partners with the Global Marketing organization on the development of customer facing brand communications, brand voice / collateral development, photography, etc.  
  • Supports brand approach to experiential marketing and global brand partnerships with the brand marketing team and discipline experts. Represent the brand for external media opportunities.  
  • Defines and develops compelling brand promotions in partnership with the brand marketing team that can be executed globally to drive revenue and PR buzz.  
  • Leads brand experience projects to drive brand differentiation and preference. Supports the development of brand proof points and related resources in partnership with the global operations team  
  • Partners with owner - franchise services organization to further drive owner satisfaction, owner communication and support, building a competitive value proposition for owners and franchisees to drive growth for the brand   

Product and Service Support  

  • Sustains and refreshes existing products and services. 
  • Responds to Continent or other stakeholder questions around new and existing programs, platforms and initiatives. 
  • Updates Marriott Global Source (MGS) with new or refreshed content. 
  • Creates alignment and document new product and service standards. 
  • Provides technical and tactical operational design on existing projects. 
  • Creates Job Aids to support new, refreshed, or existing programs or initiatives. 
  • Collaborates closely with other cross-functional teams, including Design.   
  • Uses systematic processes to solve operational challenges. 
  • Thinks about new or improved programs or initiatives that will create value. 
  • Supports the brand in developing content for all brand meetings, conferences, brand calls with hotels.  
  • Develops new or revise existing brand resources as needed for brand initiatives to ensure materials represent the brand's image and can be executed by the hotel teams.  

Support annual processes  

  • Provides content, feedback and updates as needed for Brand Standards Audit (BSA)/MI Health Check. 
  • Provides updates and input to Operations Standards.  
  • Serves as the liaison between brand operations, brand marketing, digital and social media as needed. 
  • Provides openings support to new properties coming into our system. 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. 

All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave. 

Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually. 

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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