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Main Digital Jobs in Michigan (NOW HIRING)

Eagle Mine LLC

Communications Coordinator

Champion, MI · On-site

MAIN PURPOSE: The Communications Coordinator supports Eagle Mine's site-level internal and external communications, employee engagement communications, digital platforms, brand materials, and day-to ...

Civic Media Inc

Account Executive

Ironwood, MI · On-site

$36K - $80K/yr

... Main Streets across the Upper Peninsula. Civic Media operates stations that feature various programming and offers a full suite of Digital Advertising options as well as broadcast. Candidates are ...

Civic Media Inc

Account Executive

Ontonagon, MI · On-site

$36K - $80K/yr

... Main Streets across the Upper Peninsula. Civic Media operates stations that feature various programming and offers a full suite of Digital Advertising options as well as broadcast. Candidates are ...

Civic Media Inc

Account Executive

Hancock, MI · On-site

$36K - $80K/yr

... Main Streets across the Upper Peninsula. Civic Media operates stations that feature various programming and offers a full suite of Digital Advertising options as well as broadcast. Candidates are ...

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Main Digital information

How does a Main Digital specialist typically collaborate with other departments within an organization?

As a Main Digital specialist, you will frequently collaborate with various teams such as marketing, IT, product development, and customer service to ensure digital initiatives align with organizational goals. This often involves participating in cross-functional meetings, sharing digital analytics insights, and providing technical support for digital campaigns or platforms. Building strong communication channels and being adaptable to different team workflows are key to ensuring projects run smoothly and deliver the intended results.

What is the difference between Main Digital vs Digital Marketing Specialist?

AspectMain DigitalDigital Marketing Specialist
Required CredentialsTypically a degree in marketing, digital media, or related fields; certifications like Google Ads or HubSpot are commonSimilar credentials; often holds certifications in SEO, PPC, or social media marketing
Work EnvironmentOften in digital agencies, marketing departments, or tech companiesPrimarily in marketing teams across various industries, working on campaigns and strategy
Employer & Industry UsageUsed broadly across industries focusing on digital presenceSpecialized role within marketing teams, focusing on campaign execution and analysis

Both roles require similar educational backgrounds and certifications, with Main Digital often serving as a broader or more strategic position, while Digital Marketing Specialists focus on executing specific marketing campaigns. The roles frequently overlap, but Main Digital may involve more strategic planning and digital infrastructure management.

What is a Main Digital?

A Main Digital typically refers to a professional or team responsible for managing and overseeing a company's main digital platforms, strategies, or initiatives. This role often involves coordinating digital marketing campaigns, maintaining websites, and ensuring a strong online presence. The exact responsibilities can vary by organization but generally focus on leveraging digital tools to achieve business objectives and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Digital Marketing Manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital strategy, content creation, analytics, and a relevant degree such as marketing or communications. Familiarity with tools like Google Analytics, SEO/SEM platforms, social media management systems, and certifications like Google Ads or HubSpot are commonly required. Strong creativity, adaptability, and excellent communication skills help you craft effective campaigns and collaborate across teams. These skills are crucial for driving brand awareness, engaging audiences, and achieving measurable business growth in a constantly evolving digital landscape.
What are popular job titles related to Main Digital jobs in Michigan? For Main Digital jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Main Digital jobs in Michigan look for? The top searched job categories for Main Digital jobs in Michigan are:
What cities in Michigan are hiring for Main Digital jobs? Cities in Michigan with the most Main Digital job openings:
Main Digital jobs near you
Digital Marketing Specialist

Digital Marketing Specialist

Bill & Paul's Sporthaus

Grand Rapids, MI • On-site

Full-time

Posted 2 days ago

Job description

Position Title: Digital Marketing Specialist (Onsite Position)
We need someone who understands today's digital marketing world and can help manage online campaigns, social media, Klaviyo, blog content, website marketing, and paid advertising. This person should be able to follow a weekly plan, create strong content, track results, and help drive more traffic, engagement, online sales, rental reservations, and store visits.
Main responsibilities would include:
  • Manage Google Ads campaigns for products, rentals, services, sales, and seasonal categories
  • Build and send email campaigns through Klaviyo
  • Create and improve Klaviyo flows, including welcome emails, abandoned cart, browse abandonment, post-purchase, win-back, and seasonal campaigns
  • Manage Facebook and Instagram content with a consistent weekly plan
  • Create posts, stories, reels, product features, rental content, sale posts, and seasonal outdoor content
  • Use real store products, displays, new arrivals, staff picks, rentals, and outdoor lifestyle content
  • Help create SEO-focused blog posts that bring organic traffic to the website
  • Write content around rentals, kayaks, canoes, paddle boards, camping, footwear, apparel, ski, snowboard, and Michigan outdoor activities
  • Support website marketing updates, including banners, landing pages, blog posts, promotional content, and collection page copy
  • Make sure emails, ads, social media, blogs, and campaigns link back to the correct website pages
  • Track performance and report what is working and what needs to improve
  • Follow a weekly digital marketing calendar and complete tasks consistently

Skills we should look for:
  • Google Ads experience
  • Klaviyo experience
  • Email and SMS marketing experience
  • Social media marketing experience
  • SEO and blog-writing knowledge
  • Basic Shopify knowledge
  • Google Analytics knowledge
  • Strong writing and communication skills
  • Good eye for photos, videos, layout, and brand presentation
  • Ability to create content that supports sales, rentals, and customer engagement

Important qualities:
  • Organized and proactive
  • Creative but able to follow a plan
  • Comfortable working with digital tools
  • Understands how websites, email, ads, blogs, and social media work together
  • Can look at results and improve campaigns
  • Understands seasonal retail and local customers
  • Can create content that matches the Bill & Paul's brand
  • Stays aware of what is happening in the store each week and turns that into marketing content

What this person should help improve:
  • Website traffic
  • Google Ads performance
  • Email open rates and click-through rates
  • Online sales
  • Rental reservations
  • Social media consistency
  • SEO blog traffic
  • Customer engagement
  • Digital brand presence
  • Connection between the store, website, email, ads, and social media

A background check is required for all offers of employment.

Apply