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Magazine Marketing Jobs (NOW HIRING)

Hearst

Manager, Performance Marketing

Manhattan, NY · On-site

As Manager, Performance Marketing, you'll help shape and optimize paid acquisition strategies that ... About Hearst Magazines (Why Us?) Hearst Magazines' portfolio of more than 30 iconic brands in the U.

Hearst

Manager, Performance Marketing

Manhattan, NY · Hybrid

As Manager, Performance Marketing, you'll help shape and optimize paid acquisition strategies that ... About Hearst Magazines (Why Us?) Hearst Magazines' portfolio of more than 30 iconic brands in the U.

Hearst

Manager, Performance Marketing

Manhattan, NY · Hybrid

As Manager, Performance Marketing, you'll help shape and optimize paid acquisition strategies that ... About Hearst Magazines (Why Us?) Hearst Magazines' portfolio of more than 30 iconic brands in the U.

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Magazine Marketing information

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$22K

$47.5K

$74K

How much do magazine marketing jobs pay per year?

As of Sep 15, 2026, the average yearly pay for magazine marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is magazine marketing?

Magazine marketing involves promoting and selling magazines to targeted audiences through various channels. This can include developing advertising campaigns, managing subscriptions, building partnerships, and utilizing digital platforms to increase readership. Professionals in magazine marketing analyze market trends, identify potential readers, and create strategies to boost both print and digital circulation. Their goal is to enhance the magazine’s visibility, attract advertisers, and grow the subscriber base.

What are the key skills and qualifications needed to thrive in magazine marketing, and why are they important?

To thrive in Magazine Marketing, you need a strong grasp of marketing principles, audience analysis, and content strategy, usually supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools, and sometimes certifications like Google Analytics are highly valuable. Creativity, strong communication skills, and the ability to collaborate effectively with editorial and sales teams help professionals excel in this role. These skills are crucial for reaching target audiences, driving magazine subscriptions and ad sales, and adapting to the evolving media landscape.

What are some common challenges faced by professionals in magazine marketing, and how can they be addressed?

Magazine marketing professionals often face the challenge of staying relevant in a rapidly evolving digital landscape, where print readership may be declining and audience preferences shift quickly. To address this, marketers must be agile, leveraging digital channels such as social media, email campaigns, and online partnerships to complement traditional print strategies. Collaborating closely with editorial, design, and sales teams is essential for crafting integrated campaigns that engage both existing and new readers. Embracing data analytics to track campaign performance and audience behavior can also help refine strategies and demonstrate the value of magazine content to advertisers.

What is the difference between Magazine Marketing vs Magazine Advertising?

AspectMagazine MarketingMagazine Advertising
Primary FocusDeveloping overall marketing strategies for magazines, including branding, audience engagement, and promotional campaignsCreating and placing specific advertisements within magazines to promote products or services
Required SkillsMarketing strategy, audience analysis, campaign management, content planningAd design, copywriting, media buying, ad placement
Work EnvironmentMarketing departments, agencies, magazine publishersAdvertising agencies, media planning firms, magazine publishers
Industry UsageUsed by marketing professionals to oversee campaigns and brand positioningUsed by advertisers and clients to place ads in magazines

Magazine Marketing involves creating comprehensive strategies to promote magazines and engage audiences, while Magazine Advertising focuses on designing and placing specific ads within magazines. Both roles require marketing knowledge, but Magazine Marketing emphasizes overall campaign management, whereas Magazine Advertising centers on ad creation and placement.

More about Magazine Marketing jobs

What cities are hiring for Magazine Marketing jobs?

Cities with the most Magazine Marketing job openings:

What states have the most Magazine Marketing jobs?

States with the most job openings for Magazine Marketing jobs include:

What are popular job titles for Magazine Marketing?

Popular job titles for Magazine Marketing:

Magazine Marketing jobs near you
Infographic showing various Magazine Marketing job openings in the United States as of September 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Manager, Performance Marketing

Manhattan, NY • On-site

Hearst Magazines
Motion Picture and Video Production • 10K+ employees
Learn more about Hearst Magazinesexternal

Full-time

Medical, Dental, Vision, Retirement

Posted 19 days ago

Hearst rating

6.6

Company rating: 6.6 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

Job description

Responsibilities
Be Part of What's Next
Turn data into growth-and smart testing into measurable impact. As Manager, Performance Marketing, you'll help shape and optimize paid acquisition strategies that connect Hearst Magazines' brands and consumer businesses with audiences across channels.
About Hearst Magazines (Why Us?)
Hearst Magazines' portfolio of more than 30 iconic brands in the U.S. inspires and entertains audiences across all media platforms. We reach millions of readers and viewers each month across digital, print, video, social, and emerging platforms, creating trusted content and experiences that connect with audiences wherever they are.
Key Responsibilities (What You Are Doing)
  • Execute paid acquisition campaigns across Hearst Magazines' portfolio, supporting memberships, email acquisition, direct products, and brand licensing.
  • Manage and optimize campaigns across social, search, and other acquisition channels, including budgets, bidding strategies, audience targeting, pacing, and performance to drive efficient customer growth and maximize ROI.
  • Lead creative testing and audience experimentation in partnership with Creative, including exploring AI-enabled creative development and emerging advertising opportunities.
  • Analyze campaign performance against established benchmarks and KPIs, identifying opportunities to improve acquisition efficiency, conversion rates, ROAS, and long-term customer value.
  • Partner with Analytics to evaluate attribution, incrementality, and overall business impact, translating findings into actionable recommendations for stakeholders.
  • Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics to execute integrated acquisition strategies and support broader growth objectives.
  • Oversee campaign setup, QA, budget tracking, forecasting, reporting, and documentation while identifying new platforms, capabilities, audience strategies, and industry trends worth testing.
  • Coach and support Associate Managers in developing performance marketing expertise while fostering a collaborative culture centered on experimentation, continuous learning, and operational excellence.

Qualifications (What We're Looking For)
  • 4+ years of experience managing paid media campaigns for a consumer business.
  • Hands-on experience with Meta, Google, and other paid acquisition platforms, with a strong understanding of campaign setup, optimization, and measurement.
  • Strong knowledge of customer acquisition and performance marketing metrics, including CPA, CPL, ROAS, conversion rates, and ROI.
  • Experience managing paid media budgets and using performance data to inform campaign optimization and investment decisions.
  • An analytical mindset with the ability to turn complex performance data into clear insights and actionable recommendations.
  • Strong communication and collaboration skills, with the ability to work effectively across creative, analytical, marketing, product, and other cross-functional teams.
  • Strong organizational and project management skills, with attention to detail and the ability to manage multiple campaigns and priorities.
  • Curiosity and enthusiasm for experimentation, AI-enabled marketing, emerging platforms, and continuous learning; experience coaching or supporting the development of colleagues is preferred.
  • This role is based in New York City and follows a hybrid schedule requiring four days per week in the office.

Benefits (What We Offer)
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary range for this role is $76,000-$82,400. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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