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Loyalty Program Jobs in Connecticut (NOW HIRING)

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Loyalty Program information

See Connecticut salary details

$25.2K

$43.1K

$54.2K

How much do loyalty program jobs pay per year?

As of Aug 14, 2026, the average yearly pay for loyalty program in Connecticut is $43,122.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $46,600.00 per year, depending on experience, location, and employer.

What does a loyalty program do?

A Loyalty Program job involves managing and enhancing customer loyalty initiatives for a business. Responsibilities typically include designing rewards programs, analyzing customer data, and improving customer engagement strategies. Professionals in this role collaborate with marketing, sales, and customer service teams to drive retention and increase customer lifetime value. They may also track program performance and suggest improvements based on insights and trends.

What are some typical challenges faced in a loyalty program role, and how can they be addressed?

One common challenge in a Loyalty Program role is striking the right balance between providing attractive customer rewards and managing program costs to ensure profitability. Additionally, maintaining customer engagement requires ongoing analysis of member behaviors and preferences, often demanding creative campaign strategies and regular adjustments. Collaboration across marketing, IT, and customer service teams is essential to seamlessly implement new features and resolve technical issues quickly. Staying up to date with industry trends and customer expectations also helps loyalty professionals innovate and keep their programs competitive.

What are the key skills and qualifications needed to thrive in a loyalty program position, and why are they important?

To excel in a Loyalty Program role, you need a strong background in marketing, customer relationship management (CRM), and data analysis, typically supported by a relevant degree or certification. Familiarity with loyalty management software, CRM platforms like Salesforce, and analytics tools such as Google Analytics or Excel is highly valued. Excellent communication, project management, and problem-solving skills are essential for working effectively with cross-functional teams and engaging diverse customer groups. These capabilities are crucial for designing, implementing, and optimizing programs that drive customer retention and business growth.

What are the most commonly searched types of Loyalty Program jobs in Connecticut?

The most popular types of Loyalty Program jobs in Connecticut are:

What are popular job titles related to Loyalty Program jobs in Connecticut?

For Loyalty Program jobs in Connecticut, the most frequently searched job titles are:

What job categories do people searching Loyalty Program jobs in Connecticut look for?

The top searched job categories for Loyalty Program jobs in Connecticut are:

Infographic showing various Loyalty Program job openings in Connecticut as of August 2026, with employment types broken down into 94% Full Time, and 6% Contract. Highlights an 100% In-person job distribution, with an average salary of $43,122 per year, or $20.7 per hour.

Senior Retention & Loyalty Specialist

Priceline Long Distance LLC

Norwalk, CT โ€ข On-site

$110K - $135K/yr

Other

Re-posted 4 days ago


Job description

Senior Retention & Loyalty Specialist

Hybrid โ€“ 2 days in-office

Priceline is transforming how we engage our most loyal customers, moving to a product operating model and aggressively exploring AI to amplify what a lean team can achieve. This role sits at the heart of that work, partnering directly with the Senior Director to shape strategy across the VIP loyalty program, Re-engagement, and Trip Management portfolios, and our Customer 360 data initiatives. Critically, this person will work closely with our broader marketing team to architect engagement strategies, then translate them into clear briefs and plans that our messaging operations team executes at scale.

Loyalty & Lifecycle Strategy
  • Support the development and activation of Priceline's VIP loyalty program, translating strategic direction into organized plans and coordinated action across marketing, product, and technology.
  • Architect retention and loyalty strategies in close partnership with the broader marketing team, then translate them into clear, executable briefs for our messaging operations team to bring to life across email, push, SMS, and in-app channels.
  • Develop strategy docs and requirements that product and technology partners can build against.
  • Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios to ensure marketing strategy is prioritized and reflected in roadmap decisions.
  • Maintain and evolve customer lifecycle frameworks and segmentation inputs that inform how we engage customers across their journey.
AI & Marketing Systems
  • Identify, evaluate, and pilot AI-powered tools and automation workflows that increase the team's speed, personalization capability, and output quality.
  • Build repeatable systems that reduce manual effort across campaign development, briefing, and performance summarization.
  • Champion AI adoption within the team and contribute real marketing use cases to Priceline's enterprise AI strategy.
Customer Data & Growth
  • Support Customer 360 initiatives by translating customer data into actionable insights that inform retention, loyalty, and growth strategy.
  • Represent marketing needs in how customer data is structured, surfaced, and activated with data and product partners.
  • Contribute to personalization and recommendations initiatives from a marketing strategy perspective.
Who You Are
  • Bachelor's degree or higher in marketing, business, or a related field.
  • 5+ years in lifecycle marketing, retention strategy, CRM, or a closely related discipline.
  • Demonstrated hands-on experience with AI tools in a professional context, experimenting, building, and finding real applications.
  • Comfortable working in or alongside a product operating model; you know how to collaborate with product managers effectively.
  • Strong organizational instincts for managing complex, multi-stakeholder work across a cross-functional team.
  • Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates.
  • Familiar with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar).
  • Comfortable engaging with customer data concepts such as segmentation, CLV, and behavioral analytics.
  • Naturally curious and energized by ambiguity; you thrive where the work is evolving.
  • Travel, e-commerce, or subscription experience is a plus.
  • Demonstrated history of living Priceline's values: Customer, Innovation, Team, Accountability, and Trust. Unquestionable integrity and ethics.
  • There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.
  • The salary range for this position is $110,000-$135,000.