Loyalty Program Manager Jobs in Toronto, ON (NOW HIRING)

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent almost 20  years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us. It's the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey - create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Director, Brand & Program Marketing, we are hiring a Manager, Marketing Communications. As our new Manager, Marketing Communications, you will lead the strategy, planning, and execution of integrated marketing communications that strengthen member engagement, support partner marketing initiatives, and drive business results. Working across Marketing, Digital, Analytics, Partnerships, and external agencies, you will translate business priorities into high-impact campaigns, ensuring every initiative has a clear objective, measurable outcomes, and seamless execution. Beyond delivering campaigns, you will set priorities, manage budgets, coach and develop a Marketing Communications Coordinator, and continuously identify opportunities to strengthen how marketing communications contributes to the success of one of Canada's most recognized loyalty programs.

This posting is for a full-time, hybrid role, working three days per week on-site at our Toronto office.

What is in it for you

Lead strategy, not just campaigns. You will own the marketing communications strategy behind integrated campaigns that reach millions of Canadians. Rather than simply coordinating execution, you will define priorities, shape communication plans, and guide initiatives from concept through measurement, ensuring every campaign supports business objectives and delivers meaningful results.

Influence an iconic Canadian brand. Scene+ is continuing to evolve into a leading lifestyle loyalty program, creating new opportunities to engage Members across everyday spending, entertainment, travel, dining, and more. You will help shape how the brand connects with Members while collaborating with some of Canada's most recognized consumer brands to deliver high-profile marketing initiatives.

Grow as a leader. This is an opportunity to build on your marketing leadership experience by coaching and developing a Marketing Communications Coordinator while influencing how work is prioritized, delivered, and continuously improved. You will be trusted to balance strategic thinking with execution, strengthening team effectiveness while building strong partnerships across the business.

Broad exposure and measurable impact. You will partner closely with teams across Partnerships, Digital, CRM, Analytics, Creative, and external agencies, giving you visibility across the business and the opportunity to influence decisions beyond Marketing. By measuring campaign performance, identifying insights, and applying learnings to future initiatives, you will play a direct role in driving member engagement and business growth.

As our new Manager, Marketing Communications, you will:

• Lead marketing communications strategy. You will develop integrated marketing communications plans that support member engagement, partner marketing, acquisition initiatives, sponsorships, and new partner launches. Working closely with business stakeholders, you will establish priorities, define campaign objectives, and ensure marketing communications aligns with broader business goals.
• Lead campaign delivery. You will oversee the execution of integrated marketing initiatives across internal teams, agencies, and external partners, ensuring projects remain aligned on scope, timelines, budgets, and deliverables. You will anticipate risks, remove roadblocks, and provide the leadership needed to keep multiple concurrent initiatives moving forward successfully.
• Coach and develop the team. You will provide day-to-day leadership, coaching, and performance management for the Marketing Communications Coordinator, creating an environment that encourages accountability, collaboration, and continuous growth. You will balance hands-on support with thoughtful delegation, helping the team deliver exceptional work while continuing to build their capabilities.
• Measure performance and drive continuous improvement. You will evaluate campaign performance, translate insights into actionable recommendations, and continuously refine marketing communications strategies to improve engagement and business outcomes. You will champion a data-informed approach, ensuring lessons learned are applied to future initiatives.
• Build strong cross-functional partnerships. You will work closely with teams across Partnerships, Brand, Digital, CRM, Analytics, Creative, and external agencies to align marketing initiatives, communicate priorities, and deliver a consistent member experience. You will also provide oversight for internal communications and employee engagement initiatives, ensuring they reflect business priorities and brand standards.

You bring:

• The marketing expertise. You have experience developing and leading integrated marketing communications strategies that align with business objectives and deliver measurable results. You know how to balance brand, member, and commercial priorities while translating business goals into compelling marketing campaigns across multiple channels.
• The project and stakeholder management skills. You can confidently manage multiple high-profile marketing initiatives at once, bringing structure, organization, and sound judgment to competing priorities. You build trusted relationships across cross-functional teams and external partners, keeping stakeholders aligned and campaigns moving forward.
• The analytical mindset. You use data and campaign insights to evaluate performance, identify opportunities, and continuously improve future marketing initiatives. You are comfortable making recommendations based on evidence and balancing creativity with measurable business outcomes.
• The communication skills. You are a thoughtful communicator who can influence, collaborate, and build consensus across a wide range of stakeholders. Whether presenting a strategy, navigating competing priorities, or partnering with agencies and internal teams, you communicate with confidence, clarity, and professionalism.
   

Compensation

At Scene+, we believe that compensation should be transparent, fair, and market competitive. Our salary ranges are designed to represent the progression from learning the role to truly mastering it. 

This role has a minimum base salary of $85K and a maximum base salary of $95K. Our approach to compensation supports each person’s unique knowledge, skills, abilities, complexity of the role and balances it with internal equity to support a fair and competitive salary. The higher end of the range is reserved for those who have demonstrated deep expertise, while offers closer to the minimum reflect strong potential with room to develop.  

Base salary is just one part of our total rewards package which also includes, health and wellness benefits, employer-matched RRSP savings, a performance-based bonus program, and many more perks including free movies and free grocery delivery.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

• Member Focus: We prioritize the needs and experiences of our members in everything we do.
• Teamwork: We believe in the power of collaboration and working together to achieve our goals.
• Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
• Integrity: We uphold the highest standards of honesty and transparency in our actions.
• Results Driven: We are committed to achieving outstanding outcomes and delivering value.
• Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor to discuss your interest in the role and your experience. The conversation will be recorded using BrightHire, an AI-powered interview platform. More details will be shared when you are invited to interview.
• A virtual with the Hiring Manager and the SR HRBP, focused on your experience, leadership approach, and how your background aligns with the goals and priorities of the role.
• An in-person panel interview with cross-functional stakeholders, including representatives from teams such as Analytics, Delivery, and Partnerships, focused on your ability to collaborate across functions, influence stakeholders, solve complex business challenges, and deliver impactful marketing initiatives.
• A final in-person interview with the Director, focused on your strategic thinking, leadership approach, and how you build strong cross-functional relationships to drive business outcomes and contribute to the team's long-term goals.

Apply now.

If you have 70% of what we're looking for and 100% authenticity and passion, express your interest here. Please contact us by email at careers@scene.ca and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

How We Use AI in our Interview Process:

At this time, we do not use artificial intelligence (AI) tools to screen, assess or select applicants. For video interviews, we may use BrightHire, an AI-powered video interview tool, for recording purposes.

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