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Loyalty Program Manager Jobs in Tennessee (NOW HIRING)

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Loyalty Program Manager information

See Tennessee salary details

$34.9K

$97.5K

$142.5K

How much do loyalty program manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for loyalty program manager in Tennessee is $97,533.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,200.00 and $120,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a loyalty program manager, and why are they important?

To thrive as a Loyalty Program Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, typically supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce, Tableau, or Excel is essential. Strong interpersonal skills, creativity, and the ability to interpret consumer insights help you design engaging programs and foster customer loyalty. These skills are crucial for building effective loyalty initiatives that drive customer retention and business growth.

What is the role of a loyalty program manager?

A loyalty program manager oversees the design, implementation, and management of customer loyalty programs to increase engagement and retention. They analyze customer data, develop strategies to reward repeat business, and collaborate with marketing and sales teams to ensure program effectiveness. Strong analytical skills and familiarity with CRM tools are essential for success in this role.

What does a loyalty program manager do?

A Loyalty Program Manager is responsible for designing, implementing, and managing customer loyalty programs that encourage repeat business and foster customer engagement. They analyze customer data, develop strategies to improve customer retention, and coordinate with marketing, sales, and IT teams to ensure the program's success. Additionally, they monitor program performance, handle customer feedback, and make adjustments to maximize effectiveness and customer satisfaction.

How does a loyalty program manager typically collaborate with marketing and customer service teams?

A Loyalty Program Manager works closely with marketing teams to design and execute campaigns that drive customer engagement and retention. They also coordinate with customer service teams to ensure smooth program enrollment, address member inquiries, and resolve any issues quickly. This cross-functional collaboration ensures that the loyalty program aligns with broader business objectives and delivers a seamless experience for members. Effective communication and project management skills are key to managing these partnerships and achieving program goals.

What is the difference between Loyalty Program Manager vs Customer Relationship Manager?

AspectLoyalty Program ManagerCustomer Relationship Manager
Primary FocusDesigning and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing, data analysis, CRM tools, loyalty program platformsCustomer service, communication, CRM software, sales skills
Work EnvironmentMarketing teams, loyalty platforms, retail or hospitality sectorsSales departments, customer service centers, various industries

While both roles focus on customer engagement, the Loyalty Program Manager specializes in creating and managing loyalty initiatives to boost retention, whereas the Customer Relationship Manager oversees overall customer satisfaction and relationship building. The roles often overlap but serve distinct strategic purposes within organizations.

What are the most commonly searched types of Loyalty Program jobs in Tennessee? The most popular types of Loyalty Program jobs in Tennessee are:
What are popular job titles related to Loyalty Program Manager jobs in Tennessee? For Loyalty Program Manager jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Loyalty Program Manager jobs in Tennessee look for? The top searched job categories for Loyalty Program Manager jobs in Tennessee are:
What cities in Tennessee are hiring for Loyalty Program Manager jobs? Cities in Tennessee with the most Loyalty Program Manager job openings:
Loyalty Program Manager jobs near you
Infographic showing various Loyalty Program Manager job openings in Tennessee as of July 2026, with employment types broken down into 100% Full Time. Highlights an 49% Hybrid, and 51% Remote job distribution, with an average salary of $97,533 per year, or $46.9 per hour.

Manager, Loyalty Strategy & Customer Growth

Regal Cinemas, Inc

Knoxville, TN • On-site, Remote

Full-time

Posted 13 days ago

Job description

What is the job?
At Regal, we're passionate about creating exceptional experiences for moviegoers, and our loyalty and subscription programs play a critical role in building lasting customer relationships. As Manager, Loyalty Strategy & Customer Growth, you will lead the development and execution of strategies that drive customer acquisition, engagement, retention, and lifetime value across our membership programs. Leveraging data, customer insights, and market trends, you will identify opportunities to grow our member base and enhance the overall loyalty experience.

Working cross-functionally with teams across Marketing, CRM, Digital, Analytics, Operations, Technology, and Finance, you will help shape the future of Regal's loyalty programs. From optimizing customer journeys and rewards strategies to developing strategic partnerships and business cases, you will play a key role in delivering customer-centric initiatives that strengthen loyalty, increase visitation frequency, and support long-term business growth.

What will you be doing?

  • You will develop and execute strategies that drive loyalty membership growth, subscription enrollment, customer engagement, retention, and lifetime value.
  • You will partner with Analytics to analyze customer behavior, optimize marketing campaign performance, and loyalty metrics to identify insights and opportunities that inform business decisions.
  • You will partner with CRM and Digital Marketing teams to create personalized customer journeys, lifecycle campaigns, and testing strategies that improve performance.
  • You will enhance Regal's rewards and membership experience by evaluating benefits, promotions, partnerships, and customer engagement opportunities.
  • You will lead cross-functional initiatives, business cases, and strategic recommendations that support customer growth, loyalty program evolution, and operational improvements.

About you

  • You will have a bachelor's degree in Marketing, Business Administration, Communications, Analytics, Economics, or a related field.
  • You will bring 5–8 years of experience in loyalty marketing, CRM, loyalty subscription management, customer engagement, customer acquisition, lifecycle marketing, business strategy, or growth marketing.
  • You will possess strong analytical skills with the ability to translate customer data and insights into actionable business strategies and recommendations.
  • You will have experience managing cross-functional projects and building relationships with stakeholders across multiple business functions.
  • You will demonstrate excellent communication, presentation, project management, and organizational skills, with experience in loyalty programs, subscription businesses, or customer-focused marketing environments considered a plus.
  • You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us

About Regal

Regal Cinemas – where movie magic meets unforgettable experiences!

At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 7,600 screens across 625 locations in 9 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.

What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!

Read more about the Regal culture here – Regal Careers

Our Benefits

  • Discretionary annual bonus
  • Free movie passes and discounted concessions at any Regal location
  • Paid vacation time and sick leave to support a healthy work-life balance
  • Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
  • Summer half-day Fridays during the summer season
  • Medical and prescription coverage, with company contributions toward the cost
  • Company-paid life insurance and disability insurance at no cost to employees
  • Dental, vision, and supplemental life insurance options available for employees and their dependents
  • Additional coverage options including accident, critical illness, and hospital indemnity insurance

Inclusion & Belonging

At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.

If you have any questions about this role or working at Regal Cineworld Group please contact careers@regalcineworld.com. We may close this vacancy early if we receive a high volume of applications, so we encourage you to apply as soon as possible

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