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Loyalty Lead Jobs (NOW HIRING)

L.L.Bean

Loyalty Program Lead

Freeport, ME · On-site

Bean is looking for an Loyalty Program Lead to join our Marketing Team . We welcome the opportunity for this role to be hybrid based at the corporate headquarters in Freeport, Maine. We are open to ...

L. L. Bean, Inc.

Loyalty Program Lead

Freeport, ME · On-site +1

Bean is looking for an Loyalty Program Lead to join our Marketing Team . We welcome the opportunity for this role to be hybrid based at the corporate headquarters in Freeport, Maine. We are open to ...

Mira Home

Customer Loyalty Team Lead

Orem, UT · On-site

$60K - $70K/yr

As a Customer Loyalty Team Lead, you will play a critical role in guiding and supporting our Customer Loyalty Specialists while ensuring every customer interaction is personalized, efficient, and ...

Mira Home

Customer Loyalty Team Lead

Orem, UT · On-site

$60K - $70K/yr

As a Customer Loyalty Team Lead, you will play a critical role in guiding and supporting our Customer Loyalty Specialists while ensuring every customer interaction is personalized, efficient, and ...

Trafilea

Growth Product Lead, Loyalty

New York, NY · On-site +1

As Product Lead - Subscriptions & Loyalty , you will partner closely with Product Manager Camila Rodríguez and the Subscriptions Tribe to execute initiatives that strengthen retention, optimize ...

Aqua Expeditions

Loyalty Manager

Albemarle, NC · On-site

Aqua Expeditions is seeking a dynamic Loyalty Manager to lead the Trade Loyalty and Guest Loyalty Programs. This newly created position will be instrumental in driving repeat sales and fostering ...

Yum! Brands

Channel Manager, Loyalty

Plano, TX

$145K - $146K/yr

The Loyalty Channel Manager will own the end-to-end strategy, execution, and performance of the KFC ... Lead the overarching strategy and product execution for KFC Rewards, ensuring alignment with ...

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Loyalty Lead information

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$30K

$156.3K

$206K

How much do loyalty lead jobs pay per year?

As of Jun 9, 2026, the average yearly pay for loyalty lead in the United States is $156,348.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What is the difference between Loyalty Lead vs Loyalty Manager?

AspectLoyalty LeadLoyalty Manager
Required CredentialsBachelor's degree, experience in loyalty programsBachelor's degree, experience in customer loyalty or marketing
Work EnvironmentCross-functional teams, strategic planningTeam management, client interaction
Industry UsageRetail, hospitality, financeRetail, hospitality, finance
Common Search IntentStrategy development, program oversightProgram execution, team leadership

The Loyalty Lead typically focuses on developing and overseeing loyalty strategies across teams, while the Loyalty Manager handles day-to-day program management and team supervision. Both roles require similar credentials and are used in comparable industries, but their responsibilities differ in scope and focus.

What are Loyalty Leads?

Loyalty Leads are professionals responsible for designing, implementing, and managing customer loyalty programs within a business. They analyze customer data to develop strategies that increase customer retention, engagement, and lifetime value. Loyalty Leads often collaborate with marketing, sales, and product teams to ensure the success of loyalty initiatives. Their role also involves monitoring program performance and making data-driven adjustments to optimize results.

What are some common challenges faced by a Loyalty Lead when implementing new customer loyalty programs?

A Loyalty Lead often encounters challenges such as aligning program incentives with customer expectations, integrating new systems with existing technology, and ensuring seamless communication across marketing, sales, and customer service teams. Balancing the needs of diverse customer segments while maintaining program profitability can also be complex. Additionally, measuring the effectiveness of loyalty initiatives and adapting strategies in response to data insights requires collaboration, adaptability, and strong project management skills.

What are the key skills and qualifications needed to thrive as a Loyalty Lead, and why are they important?

To thrive as a Loyalty Lead, you need strong experience in customer relationship management, data analysis, and marketing strategy, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms (such as Salesforce), loyalty program management software, and data analytics tools is essential. Exceptional communication, creativity, and leadership skills help drive customer engagement and foster team collaboration. These skills and qualities are crucial for developing effective loyalty initiatives that enhance customer retention and support business growth.
What job categories do people searching Loyalty Lead jobs look for? The top searched job categories for Loyalty Lead jobs are:
Loyalty Lead jobs near you
Infographic showing various Loyalty Lead job openings in the United States as of June 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 100% In-person job distribution, with an average salary of $156,348 per year, or $75.2 per hour.
Loyalty Program Lead

Loyalty Program Lead

L.L.Bean

Freeport, ME • On-site

Full-time

Posted 2 days ago

L.L.Bean rating

7.8

Company rating: 7.8 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

37th of 713 rated retailers

Job description

At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome-both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.
L.L.Bean is looking for an Loyalty Program Lead to join our MarketingTeam.
We welcome the opportunity for this role to be hybrid based at the corporate headquarters in Freeport, Maine. We are open to discussions for working remotely in the following states: Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Carolina, South Carolina, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Wisconsin.
L.L.Bean is expanding our Customer Marketing organization with the introduction of a new customer loyalty program designed to deepen customer engagement, build long-term loyalty, and accelerate omnichannel growth. The Loyalty Program Lead will serve as the day-to-day owner of the new program. This role sits within the CRM function and reports to the Senior Manager, CRM & Loyalty. While not a formal people manager, this is a senior, hands-on role responsible for activating strategy, driving program performance, managing the member experience, and ensuring operational excellence.
The Lead will collaborate closely across marketing program management, insights & analytics, retail, e-commerce, product management, customer service, information services, finance, card services and external agency/technology partners. The ideal candidate combines strong program leadership, customer-centric thinking, analytical rigor, executional excellence and cross-functional influence. You will ensure the program delivers an exceptional experience for customers while supporting L.L.Bean's broader business goals.
Responsibilities
Program Management & Go-to-Market (GTM)
  • Collaborate across departments to bring loyalty experiences to life across all customer touchpoints (email, site, catalog, in-store, media, customer service) and ensure a smooth and consistent CX.
  • Drive day-to-day GTM planning and execution for new loyalty campaigns, benefits launches, seasonal activations, and member communications.
  • Maintain the program roadmap, including enhancements, benefit evolution, and ongoing testing.
  • Partner with Product Management and IT teams to translate business needs into requirements and support functionality enhancements and troubleshooting.
  • Manage day-to-day relationships and delivery with external partners (loyalty platforms, agencies, consultants, technology providers, etc.).

Performance Reporting & Analytics
  • Partner with Insights & Analytics team to support the definition, tracking and evolution of core loyalty KPIs.
  • Develop and distribute regular reporting and action-oriented insights on program performance, risks and opportunities.
  • Analyze member lifecycle behavior with a focus on how loyalty currency and benefits influence behavior to inform optimization recommendations.
  • Apply test-and-learn methodologies to improve engagement, reward structures, and communication effectiveness, summarizing learnings and next steps.

Membership Growth & Optimization
  • Identify and partner to implement strategies to grow membership, including enrollment optimization, customer acquisition integration, personalized communications, and incentive structures.
  • Work with lifecycle marketing to build and optimize targeted journeys across the loyalty lifecycle - from early engagement and benefit awareness to reactivation strategies
  • Identify high-value segments and partner with cross-functional teams to activate personalized experiences that build lasting loyalty.
  • Synthesize qualitative feedback (member input, customer service insights, store feedback) into actionable experience improvements.

Compliance, Governance & Operational Excellence
  • Lead day-to-day execution and operations of the L.L.Bean loyalty program, ensuring consistent, high-quality customer and member experiences.
  • Ensure loyalty program compliance with operational rules, privacy requirements, and financial accounting standards, in partnership with Legal, Finance and Technology teams.
  • Develop and maintain program documentation, internal training guidance, process flows, and operating procedures.
  • Partner with Finance to support redemption liability forecasting, benefit cost modeling, and P&L impact analysis.

Health and Safety Requirement
Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors, evaluate risk, and ensure that risks are reduced to acceptable levels.
Education Level
4-Year Bachelors Degree, preferably focused in Marketing, Business, Analytics or related field
Master's Degree or MBA preferred but not required
5 Minimum Years of Experience
Skills and Qualifications
  • Strong understanding of loyalty program mechanics, customer value drivers, and retail economics.
  • Excellent analytical skills; comfortable working with dashboards, performance reporting, segmentation, and KPIs; demonstrated experience translating data into actionable insights. SQL skills a plus.
  • Experience working with CRM platforms, CDPs, loyalty engines, or marketing automation systems.
  • Experience supporting test-and-learn approaches, experimentation, or pilot programs preferred.
  • Ability to balance strategic thinking with hands-on, day-to-day execution.
  • Strong project management capability with a bias toward operational discipline, prioritization and follow-through.
  • Customer-obsessed mindset with a commitment to delivering meaningful and delightful member experiences.
  • Proven experience driving GTM plans, campaign launches, and omnichannel program operations.
  • Highly-tuned cross-functional collaboration, communication and influence skills.
  • Comfort operating in a highly cross-functional, matrixed environment with multiple stakeholders and dependencies; ability to navigate complex organization dynamics.
  • Demonstrated problem-solving and decision-making skills; proactively identifies questions, opportunities and areas for improvement and brings forward recommendations.

If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.
If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging.

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