Looker Studio Analyst Jobs in Wisconsin (NOW HIRING)

Under the direction of the Director of Lead Conversion, the Senior Market Analyst of Lead Conversion supports the reporting, optimization, planning and execution of residential lead conversion activities. This role is responsible for building detailed reporting and analyses for each critical KPI in converting both Kohler Generator-based quote and service leads for dealers. These lead conversion phases include lead submission, lead processing, lead qualification, lead quality, lead assignment, dealer processing and lead follow‑up. From these analyses, the Senior Market Analyst will work with the Director of Lead Conversion to identify efficiency opportunities and work cross‑functionally with other departments to support new strategies and technologies to support these gaps.

• Track lead volume, speed‑to‑lead metrics, and lead quality across platforms (e.g., website, chat, forms, call center, AI conversations), individual lead channels, geographies and dealers.
• Create executive dashboards and reports on key KPIs and trends.

• Analyze data to identify trends, bottlenecks, and opportunities for conversion optimization.
• Perform root cause analysis on performance drops and provide recommendations for improvements in marketing campaigns, processes, technology, communication or sales approaches.

• Support projects and strategies to increase conversion rates through each phase of the sales and post‑sale funnels.

• Report Development & Analysis – Develop key performance‑based reports within SalesForce, PowerBI, GA4, Looker Studio and call tracking platforms for critical lead conversion KPIs; work with data analyst teams to ensure data accuracy and integrity; conduct data hygiene checks and troubleshoot data flow or process issues; monitor and report performance metrics across lead ingestion channels; develop reports to review lead response and conversion metrics by marketing channels, geographies, and dealers; identify opportunities for optimization and A/B testing to improve engagement and conversion.
• Project Support & Planning – Partner with marketing, sales, product, and analytics teams on cross‑channel initiatives and analysis; lead or support lead conversion projects through project definition, documentation, testing and execution; determine data baselines and normalize datasets to assess pre and post project performance.

• Bachelor's degree in Business, Analytics or Marketing.
• 5+ years of lead conversion and report development experience.
• Minimum of 3‑5 years of experience in report development and analysis.
• Proven track record of identifying and implementing conversion improvement activities.
• 2+ years hands‑on experience GA4, PowerBI, SalesForce reporting, Looker Studio.
• 3‑5 years’ experience in B2C or business‑to‑dealer lead generation marketing.
• Strong analytical skills.
• Knowledge of IT project development, lifecycle and documentation.
• Strong attention to detail and ability to manage multiple concurrent tasks.

• 3‑5 years’ experience in home services lead generation.
• Familiarity with AI‑based lead qualification and booking tools.
• Experience with customer lead‑scoring models.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Salary range for this position is $76,050.00-$96,050.00.

Competitive compensation and benefits

• Work‑life flexibility
• Recognition and rewards
• Development and career opportunities
• A safe and inclusive workplace

Rehlko is an equal‑opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.

It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact EnergyJobs@rehlko.com.

Rehlko is an equal opportunity/affirmative action employer.