Liquor Promotional Models often work at various venues such as bars, clubs, liquor stores, restaurants, or special events and festivals. Shifts can include evenings, weekends, and holidays, as promotions usually coincide with peak social hours and public gatherings. The work environment is fast-paced, interactive, and requires being on your feet for extended periods. Models usually work as part of a promotional team and coordinate closely with brand representatives, event staff, and sometimes sales teams. Flexibility and professionalism are important, as schedules and venue locations may change from week to week.