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Lifestraw Jobs (NOW HIRING)

Lifestraw

Content & Social Media Manager

Baltimore, MD · On-site

$85K - $115K/yr

This role also builds and manages LifeStraw's brand ambassador and affiliate programs, oversees creator whitelisting partnerships, and develops educational and storytelling content that brings ...

Lifestraw

Manager, IT & Business Systems

Baltimore, MD · On-site

$90K - $110K/yr

At LifeStraw, you won't be confined to one specialty-you'll own enterprise systems, ERP, infrastructure, integrations, data, automation, and emerging AI initiatives. If you're curious, driven, and ...

LifeStraw

Manager, IT & Business Systems

Baltimore, MD · On-site

At LifeStraw, you won't be confined to one specialtyyou'll own enterprise systems, ERP, infrastructure, integrations, data, automation, and emerging AI initiatives. If you're curious, driven, and ...

LifeStraw

Content & Social Media Manager

Baltimore, MD · On-site

Salary: 85,000-115,000 Job Summary The Content & Social Media Manager owns LifeStraws organic social media presence, brand voice, community engagement, and content strategy across all platforms. This ...

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Lifestraw information

What are the key skills and qualifications needed to thrive as a Water Filtration Product Specialist, and why are they important?

To thrive as a Water Filtration Product Specialist, you need a solid understanding of water purification processes, product specifications, and relevant industry regulations, often supported by a background in environmental science or engineering. Familiarity with laboratory testing equipment, quality control systems, and proprietary filtration technologies is typically required. Strong communication, customer education, and problem-solving skills help you effectively address client needs and provide technical support. These capabilities are crucial for ensuring product safety, customer satisfaction, and regulatory compliance in the water filtration industry.

What are some typical challenges faced by LifeStraw sales representatives when promoting products to new markets?

LifeStraw sales representatives often encounter challenges such as educating customers about the unique benefits of water filtration technology and addressing misconceptions about product usage. Building trust with clients, especially in regions unfamiliar with the brand, requires effective communication and sometimes hands-on demonstrations. Additionally, navigating logistical hurdles, such as distribution in remote areas, and adapting marketing strategies to different cultural contexts are common aspects of the role. Team collaboration and ongoing training are key in overcoming these challenges and expanding market reach.

What are Lifestraw products and how do they work?

Lifestraw products are portable water filtration devices designed to make contaminated water safe for drinking. They use advanced filtration technology to remove bacteria, parasites, and microplastics from water without the need for batteries or chemicals. Lifestraw filters are widely used by hikers, travelers, and in emergency situations to provide access to clean water. The device works by drawing water through hollow fiber membranes that trap harmful contaminants, allowing only clean water to pass through. This makes them an essential tool for outdoor enthusiasts and those in areas with limited access to safe drinking water.

What is the difference between Lifestraw vs Water Quality Technician?

AspectLifestrawWater Quality Technician
CredentialsNo formal certifications requiredOften requires certifications like WQA or state licenses
Work EnvironmentPersonal use, outdoor, emergency scenariosLaboratories, field testing sites, water treatment facilities
Industry UsageConsumer, outdoor, humanitarian aidWater treatment, environmental services, public health

While Lifestraw is a portable water filtration device used mainly for personal and emergency use, a Water Quality Technician is a professional responsible for testing and ensuring water safety in various settings. The technician typically holds relevant certifications and works in laboratory or field environments, whereas Lifestraw is a consumer product designed for individual use.

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Infographic showing various Lifestraw job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.
Content & Social Media Manager

Content & Social Media Manager

Lifestraw

Baltimore, MD • On-site

$85K - $115K/yr

Full-time

Posted 24 days ago

Job description

Job Summary
The Content & Social Media Manager owns LifeStraw's organic social media presence, brand voice, community engagement, and content strategy across all platforms. This role manages all content across Instagram, Facebook, TikTok, YouTube, and Threads. This role also builds and manages LifeStraw's brand ambassador and affiliate programs, oversees creator whitelisting partnerships, and develops educational and storytelling content that brings LifeStraw's extensive product line to life for consumers.
This is a strategic, hands-on role for a content professional who lives and breathes social media, understands platform-native content, has experience working with creators and supporting paid media partnerships, and can tell compelling brand stories and assist in the support of sales and business results.
Key Responsibilities
Organic Social Media Management
  • Own and manage LifeStraw's organic social media channels: Instagram, Facebook, TikTok, YouTube, and Threads.
  • Develop and maintain a strong, clear brand voice across all platforms, ensuring consistency in tone, messaging, and visual identity whether the content is educational, inspirational, or product-focused.
  • Develop and execute a monthly content calendar aligned with product launches, seasonal campaigns, brand moments, and mission/impact storytelling.
  • Create platform-native content (Reels, TikToks, Stories, carousels, static posts) in collaboration with the Creative team, including producing short-form video content using UGC, product demos, and original footage with tools like CapCut, Canva, and similar video/graphic editing platforms.
  • Monitor trends, hashtags, and cultural moments to identify timely content opportunities that align with LifeStraw's brand.
  • Own all community engagement across all platforms: proactively respond to comments, DMs, mentions, and tagged content in LifeStraw's brand voice, building genuine relationships with followers and advocates.
  • Track and report on social media KPIs (engagement rate, follower growth, reach, video views) with monthly performance recaps.
  • Coordinate with the Sr. Brand Manager and Product Marketing Specialist to ensure product launches have coordinated social support.

Brand Ambassador & Affiliate Programs
  • Build, launch, and manage LifeStraw's brand ambassador program, identifying, recruiting, and nurturing ambassadors who authentically represent the brand across outdoor, wellness, travel, and sustainability communities.
  • Develop and manage LifeStraw's affiliate program end-to-end: partner recruitment, onboarding, commission structures, content guidelines, and performance tracking.
  • Own program budgets and track all metrics and ROI for ambassador and affiliate initiatives, reporting to the VP of Marketing on program performance, revenue attribution, and growth opportunities.
  • Manage all creator whitelisting opportunities, coordinating paid media partnerships with creators, including briefing creators, reviewing content, and managing whitelisted ad spend in collaboration with the Sr. Brand Manager.
  • Curate, brief, and manage creators for sponsored content, product seeding, and campaign collaborations, ensuring all creator content aligns with LifeStraw's brand standards and campaign objectives.

Amazon Influencer Programs
  • Manage Amazon-specific influencer programs, including Creator Connections, to drive product discovery, reviews, and conversion on the Amazon storefront.
  • Identify, recruit, and brief Amazon creators, coordinating campaigns and content that align with LifeStraw's brand standards and commercial objectives.
  • Track performance and ROI of Amazon influencer initiatives, optimizing programs based on engagement, traffic, and sales attribution.

Educational & Storytelling Content
  • Develop a robust content pipeline of educational and storytelling content that showcases LifeStraw's extensive product range, helping consumers understand the differences between products, use cases, and the technology behind them.
  • Create product education content (how-to's, comparison guides, use-case scenarios) across social and web channels to drive informed purchase decisions.
  • Coordinate with the Social Impact & Sustainability Manager to amplify impact stories, B Corp initiatives, and Safe Water Fund content through compelling narrative formats.
  • Write blog posts, website copy updates, and campaign landing page content as needed.

Cross-Functional Collaboration
  • Work with the Brand Operations Manager to ensure social content requests from Sales and Ecommerce are prioritized and fulfilled.
  • Collaborate with the Creative team on asset needs, maintaining a shared content asset library.
  • Support the Sr. Brand Manager with social-first content for product launches and retail activations.
  • Partner with both the Sales Channels leads who oversee Amazon and DTC on coordinating promotions and sales events.

What We're Looking For
  • A social media native: you understand what works on each platform and can create content that feels authentic, not corporate.
  • Strong writing and storytelling skills; you can adapt voice and tone across platforms and formats.
  • Experience with social media management tools (Sprout Social, Later, Hootsuite, or similar).
  • Proficient in content creation and video editing tools: Canva, CapCut, and similar platforms for producing Reels, TikToks, and social graphics from UGC or original footage.
  • Experience managing creator and influencer partnerships, including paid media whitelisting, content briefing, and campaign coordination.
  • Experience building or managing brand ambassador and/or affiliate programs, including budget management and ROI tracking.
  • Data-informed: you check the numbers and adjust your approach based on what's working.
  • Passion for sustainability, outdoor adventure, or public health/Safe water; you're excited by LifeStraw's mission.
  • Collaborative, proactive, and comfortable working in a lean team environment.

Experience
  • 5-7 years of experience managing social media and content for a consumer brand, preferably in outdoor, CPG, wellness, or mission-driven categories.

Education
  • Demonstrated experience with creator partnerships, influencer marketing, and/or affiliate program management.
  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • Proficient in Asana, Google Suite, Microsoft Office and Outlook.
  • Proficient in Canva, CapCut, and similar graphic design and video editing platforms.

Essential Physical Demands and Typical Working Conditions
Physical demands include bending, carrying, pushing-pulling, reaching, sitting, standing, walking and extremes of temperature and humidity, as well as travel between physical locations. Hazards include stairs and communicable diseases.

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