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Lifecycle Manager Jobs in California (NOW HIRING)

Dr. Squatch

Lifecycle Marketing Manager

Los Angeles, CA · Hybrid

$100K - $115K/yr

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and ...

Backroads

Lifecycle Marketing Manager

Berkeley, CA · On-site +1

The Lifecycle Marketing Manager combines customer insight, marketing expertise, creative thinking, and team leadership to create seamless, data-informed experiences across channels. As the owner of ...

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Lifecycle Marketing Manager

Solana Beach, CA · On-site

$95K - $125K/yr

GIBBON - Lifecycle Marketing Manager Founded in 2007, GIBBON is the world leader in slackline products and innovation. From Super Bowl halftime shows to Cirque du Soleil performances, GIBBON ...

Dr. Squatch

Lifecycle Marketing Manager

Los Angeles, CA · Hybrid

$100K - $115K/yr

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and ...

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Lifecycle Manager information

How much do lifecycle managers make?

Lifecycle managers typically earn a median annual salary of around $80,000 to $120,000, depending on experience, industry, and location. Senior roles or those in high-demand sectors can offer higher compensation, often supplemented with bonuses and benefits. Strong skills in project management and data analysis can also influence earning potential.

What is a lifecycle manager?

A Lifecycle Manager is a professional responsible for overseeing the entire lifespan of a product, service, or customer relationship—from initial development or acquisition, through growth and maturity, to eventual phase-out or renewal. This role involves coordinating cross-functional teams, optimizing processes, and ensuring a smooth transition between each stage of the lifecycle. Their goal is to maximize value, reduce costs, and enhance customer or user satisfaction throughout the lifecycle. Lifecycle Managers are commonly found in industries such as technology, manufacturing, and customer success.

How does a lifecycle manager typically collaborate with cross-functional teams to ensure successful product or service delivery?

Lifecycle Managers work closely with teams across product development, marketing, sales, and customer support to oversee a product or service from inception through retirement. They facilitate communication between departments, align project timelines, and ensure that each team understands their responsibilities at every stage. This collaborative approach helps identify potential roadblocks early and ensures that customer and business needs are met throughout the lifecycle. Effective Lifecycle Managers often lead regular meetings, coordinate feedback loops, and use project management tools to keep everyone on track.

What are the key skills and qualifications needed to thrive as a lifecycle manager, and why are they important?

To thrive as a Lifecycle Manager, you need a strong understanding of product or service lifecycle processes, project management, and data analysis, often supported by a degree in business, engineering, or a related field. Familiarity with lifecycle management tools, CRM systems, and certifications like PMP or ITIL are commonly required. Outstanding communication, problem-solving, and stakeholder management skills help set top performers apart. These skills and qualifications ensure effective coordination, maximize product value, and drive business success throughout the lifecycle.

What is the difference between Lifecycle Manager vs Maintenance Manager?

AspectLifecycle ManagerMaintenance Manager
Primary FocusOverseeing product or project lifecycle from inception to disposalManaging maintenance activities to ensure equipment and facilities operate efficiently
Required CredentialsProject management certifications, engineering or business backgroundTechnical certifications, engineering or technical background
Work EnvironmentProduct development, project teams, cross-functional collaborationFacilities, manufacturing plants, technical teams
Industry UsageManufacturing, IT, product developmentManufacturing, facilities management, industrial sectors

While both roles involve managing aspects of operational processes, the Lifecycle Manager focuses on the entire product or project lifecycle, whereas the Maintenance Manager concentrates on maintaining equipment and facilities. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

What are popular job titles related to Lifecycle Manager jobs in California? For Lifecycle Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Lifecycle Manager jobs in California look for? The top searched job categories for Lifecycle Manager jobs in California are:
What cities in California are hiring for Lifecycle Manager jobs? Cities in California with the most Lifecycle Manager job openings:
Lifecycle Manager jobs near you
Infographic showing various Lifecycle Manager job openings in California as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Customer Lifecycle Management Campaign Manager

Aquent

Cupertino, CA • On-site

$68.46 - $76.07/hr

Temporary

Medical, Dental, Vision, Retirement

Posted 7 days ago

Job description

Placement Type:
Temporary
Salary:
$68.46-76.07 Hourly
W2, weekly pay, benefits, 401k w/ match
Start Date:
Aug 24, 2026
Aquent is seeking a highly skilled professional to join one of the world's most innovative and influential technology companies. This organization is renowned for its groundbreaking products and services that redefine industries and enhance daily life for millions globally. As an Aquent talent, you will have the unique opportunity to contribute to a team that values creativity, precision, and a relentless pursuit of excellence, playing a pivotal role in shaping how customers engage with beloved digital experiences.
Are you a detail-oriented marketing professional with a passion for customer engagement and data-driven storytelling? We are looking for a dynamic individual to step into a crucial role focused on optimizing the customer journey. In this position, you will be instrumental in translating strategic visions into actionable campaigns, directly influencing customer retention and satisfaction. Your work will have a tangible impact on how this global technology leader connects with its audience, ensuring seamless and compelling experiences across various markets.
What you'll do:
  • Develop comprehensive campaign briefs (~40% of role): You will co-write functional briefs, ensuring meticulous attention to detail across multi-market translations, campaign scope, segmentation matrices, and landing destination matrices. Your clear direction will guide creative, product, and data science partners.
  • Translate performance data into strategic narratives (~40% of role): You will contribute to weekly, monthly, and ad hoc performance reporting, collaborating with analytics teams to deliver compelling business-level stories. This includes identifying key takeaways, asking incisive questions, and tracking decisions that drive performance shifts.
  • Own launch readiness and execution for customer journeys and creative updates (~20% of role): You will align with leadership on go/no-go decisions, oversee quality assurance (including copy matrices, feature placement, and link/PT testing), monitor live launches, and manage urgent in-launch decisions. You will also manage journey refreshes, incorporating new creative and audiences.

Skills and Experience You'll Need:
  • 7+ years of experience in campaign management, lifecycle/CRM marketing, or a related marketing strategy function.
  • Demonstrated background in lifecycle marketing campaigns, including brief development and segmentation strategy.
  • Prior hands-on experience working with CRM tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot, Iterable, Responsys).
  • Strong data storytelling skills, with the ability to translate complex performance data into clear, actionable business narratives for non-analyst audiences.
  • Prior hands-on experience working with analytics/reporting tools (e.g., Tableau, Looker, Power BI, Google Analytics, Adobe Analytics, or SQL-based reporting/querying tools).
  • High attention to detail, particularly across multi-market campaign execution, including scope and segmentation management.

Nice-to-Have Skills:
  • Proven ability to manage launch readiness end-to-end, including QA oversight and live go/no-go decision-making.
  • Strong written and verbal communication skills, with the ability to present to leadership and cross-functional partners concisely and confidently.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
Our client is a global leader in consumer technology, renowned for redefining the intersection of hardware, software, and services. Known for their uncompromising commitment to world-class design and user experience, they create products that have become essential to daily life. You will be joining a team that values craftsmanship and simplicity, working on high-impact projects that reach hundreds of millions of people worldwide.

Apply