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Lego Marketing Jobs (NOW HIRING)

Lego

US Trade Marketing Manager

Boston, MA · Hybrid

$107K - $161K/yr

Drive in-store marketing vision for top retailer at the LEGO Group * Own process from concept-to-shelf, including the development, execution, and daily operations of permanent and semi-permanent in ...

Lego

US Trade Marketing Manager

Boston, MA · On-site

$107K - $161K/yr

Drive in-store marketing vision for top retailer at the LEGO Group * Own process from concept-to-shelf, including the development, execution, and daily operations of permanent and semi-permanent in ...

Lego

Procurement Specialist

Boston, MA · Hybrid

$75K - $113K/yr

Sales & Marketing Procurement is looking for a curious, organized and digitally confident team player to support partnerships with internal teams across the LEGO Group. You'll help improve day-to-day ...

Lego

Senior Retail Planning Manager

Boston, MA · Hybrid

$150K - $226K/yr

Hands on responsibility for the forecast of a subset of products delivering high value to the LEGO Retail business. Working closely with marketing, business owners and other key partners to ensure ...

New

Lego

Senior Retail Forecasting Manager, AMS

Boston, MA · On-site

$150K - $226K/yr

Hands on responsibility for the forecast of a subset of products delivering high value to the LEGO Retail business. Working closely with marketing, business owners and other key partners to ensure ...

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How much do lego marketing jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for lego marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Lego Marketing, and why are they important?

To excel in Lego Marketing, you need a background in marketing, branding, or business along with creativity and a keen understanding of consumer trends, especially within the toy industry. Proficiency with digital marketing platforms, analytics tools like Google Analytics, and familiarity with social media management systems are highly valuable. Strong communication, storytelling, and project management skills help you stand out by connecting with diverse audiences and collaborating across teams. These skills ensure campaigns are engaging, on-brand, and drive both customer loyalty and sales in a competitive marketplace.

What is a Lego Marketing professional?

A Lego Marketing professional is someone who develops and implements marketing strategies to promote Lego products and engage with customers. They work on advertising campaigns, social media, partnerships, and events to increase brand awareness and boost sales. These professionals often collaborate with designers, sales teams, and external partners to create exciting promotional activities. Their goal is to connect with fans of all ages and ensure that Lego remains a popular and trusted brand worldwide.

What are some common challenges faced by professionals in Lego Marketing, and how can new team members effectively overcome them?

One common challenge in Lego Marketing is balancing the need for creative, engaging campaigns with maintaining brand consistency and adhering to strict safety and regulatory guidelines, especially when marketing to children. Additionally, marketers must stay attuned to evolving trends in both the toy industry and digital platforms to keep campaigns fresh and relevant. New team members can overcome these challenges by collaborating closely with cross-functional teams such as product design, legal, and digital marketing, as well as staying proactive in researching market trends and consumer feedback. Building strong communication skills and a thorough understanding of Lego's core values will help new marketers navigate these complexities successfully.
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Lego Marketing jobs near you
Infographic showing various Lego Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Director of US Marketing (LEGO Education)

Lego

Boston, MA • On-site

Full-time

PTO

Posted 18 days ago

LEGO Group rating

7.8

Company rating: 7.8 out of 10

Based on 58 frontline employees who took The Breakroom Quiz

51st of 733 rated retailers

Job description

Job Description

At LEGO Education, we believe the best learning happens when curiosity leads the way. As Head of US Marketing,you'lldrive the growth strategies that inspire educators, engage decision-makers, and expand the impact of learning through play across the US.

The Head of US Marketing will lead the marketing strategy forLEGO Education'sUS business, with a clear focus on accelerating LEGO Education'sexpansionintothecoreclassroom. This roleis responsible fortranslating US market needs, customer insights, and commercial priorities into an integrated marketing strategy that builds awareness, drives demand, strengthens pipeline, and supports revenue growth across the full US portfolio.
As a member of the US& Global Marketingleadership teams, this role willserve as the primary connector between the US market and Global Marketing Centers of Excellence, leveraging resources across Brand, Communications, Web, and Product Marketing to deliver cohesive, audience-relevant, and commercially effective marketing planswhile directly managing US Events, Content, Campaigns, Marketing Ops,SDRs, and ABM.Thisrole willhave shared accountabilityfordriving overall market growth and reach,ultimately creatingimpactful learning outcomesthrough hands-on learning experiencesin students across the US.

Please Note:

  • The role is based out of our new Boston HUB location at 1001 Boylston Street. Our hybrid working model is 3 days office/2 days home weekly.

Core Responsibilities

  • Build, lead, and develop a best-in-class US marketing team responsible for overseeing an outsourced SDR function, national campaigns, national, regional, and digital events, content marketing, account-based marketing, lead generation, campaign execution, and measurable commercial impact.

  • Member of the US & Global Marketing Leadership Teams,representingthe US market voice and ensuring alignment between US commercial priorities and global marketing strategy.

  • Developadeep understanding ofUSmarket dynamics, Core Classroom buying journeys,customerneeds, and audience insightsto continuouslyoptimizemarketingstrategy andinform globalpriorities.

  • Lead the integrated US marketing strategy across the full portfolio, ensuring plans supportcoreclassroom penetration,sustained enrichmentposition,brand awareness, demand generation, pipeline growth, web performance, and sales enablement.

  • Create and deliverUSmarketing plans, tactics,budgets,andperformance measures that clearly connectmarketingactivityto US growthambition and business outcomes.

  • Partner closely with US Sales leadership to improve lead quality, conversion, account progression, and marketing contribution to revenue.

  • Orchestrate US execution of global campaigns and product launches,leveragingGlobal Marketing resources across Brand, Communications, Web, and Product Marketing to ensure cohesive, locally relevant, and commercially effective activation.

  • Serve as the key US partner to global teams, providing market feedback, customer insights, campaign learnings, and performance data to shape future global strategies, assets, messaging, and product marketing priorities.

  • Partner with Educational Impact, Brand, and Comms toestablishand grow co-marketing presence alongside felloworganizations in US Education, ensuring mission alignment, message resonance, andreach.

  • Own and drive the compliance agenda acrossUSMarketing activities,includingpoliciesrelated to marketinginvestments, donations, sponsorships,gifts, hospitality, entertainment, andFOC goods.

Play your part in our team success!

At LEGO Education, you contribute to our quest to give children the best possible learning experiences through purposeful play. Our goal is to deliver high-impact innovation concepts with a focus on interlinking education with the physical and digital LEGO experience. Through our focus on science, technology, engineering, arts, and math (STEAM), we want to enable every student to develop the knowledge and skills they need to succeed at school and in life.

Do youhavewhat it takes?

  • Strong knowledge of the US Education market, including how districts and schools make decisions, what educators need to adopt solutions successfully, and how the broader K-12 landscape continues to evolve.

  • Experience leading integrated marketing strategies that connect brand, demand generation, digital, events, content, product marketing, and sales enablement into a cohesive plan that drives measurable business impact.

  • Skilled atturning market insights, customer needs, and commercial priorities into clear marketing plans that build awareness, strengthenpipelines, improve conversion, and support revenue growth.

  • Experience leading teams and external partners, including outsourced sales development or lead generation functions, with a focus on performance, quality, collaboration, and continuous improvement.

  • Strong cross-functional partner who can work effectively with Sales, Global Marketing, Product Marketing, Communications, Brand, Web, and other stakeholders to align priorities and deliver through influence.

  • Analytical and commercially minded, comfortable using data, campaign performance, customer insights, and pipeline metrics to make decisions andoptimizemarketing investment and impact.

#LI-SK1

#LEGOEducation

#LI-Hybrid

    Compensation

    The salary for this position has a range of $169,031.00 - $253,547.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

    Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

    What's in it for you?

    Here are some of what to expect:

    FamilyCareLeave -We offer enhanced paid leave options for those important times.

    Insurances -All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

    Wellbeing- We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

    ColleagueDiscount- We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

    Bonus- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

    Your workplace -When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

    We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
    The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.


    We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."
    The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

    Thank you for sharing our global commitment to Children's Rights.

    We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

    Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

    Just imagine building your dream career.

    Then make it real.

    Join the LEGO team today.

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