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Lego Marketing Jobs (NOW HIRING)

Lego

Marketing Manager, In-Store Activation

Boston, MA · Hybrid

$107K - $161K/yr

Join the LEGO Group as the Marketing Manager, US B2B In-store Strategy & Activation - a brick-and-mortar storyteller creating a strategic bridge between "Brand" and "Buy". In this role, you will

Lego

Senior Programmatic Media Associate

Boston, MA · Hybrid

$84K - $126K/yr

Join the LEGO Group as a Senior Programmatic Media Associate and support us in delivering data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of

Lego

Key Account Director

Boston, MA · On-site

Ready to build something extraordinary - one brick, one strategy, and one big idea at a time? As Key Account Director for one of our top North American key accounts, you'll lead a dynamic

Lego

Earned Media & Events Manager

Boston, MA · Hybrid

$120K - $181K/yr

Think you can keep building the buzz for one of the most loved brands in the world? Look no further! We're searching for a dynamic Earned Media & Events specialist with a proven ability to generate

Lego

Sr. Manager, Market Management

Boston, MA · Hybrid

$134K - $202K/yr

Ready to be the operational engine behind one of the LEGO Group's biggest markets? As the Sr. Manager, Market Management , you'll steer the US Customer Planning process, partner with leaders across

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How much do lego marketing jobs pay per hour?

As of Jul 5, 2026, the average hourly pay for lego marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How much does a director of marketing make at LEGO?

A director of marketing at LEGO typically earns between $120,000 and $180,000 annually, depending on experience and location. The role involves strategic planning, team leadership, and brand management within a creative environment.

What is the highest paying job at LEGO?

At LEGO, executive roles such as Chief Executive Officer (CEO) or Chief Financial Officer (CFO) are typically the highest paying positions. These roles require extensive experience, leadership skills, and often involve overseeing global operations and strategic planning.

Is it hard to get hired by LEGO?

Getting hired for a LEGO marketing role can be competitive, as the company values creativity, relevant experience, and strong communication skills. Candidates often need a background in marketing, branding, or related fields, along with a good understanding of the toy industry. The hiring process typically involves multiple interviews and assessments to evaluate fit and skills.

Who does LEGO marketing?

LEGO marketing is typically handled by marketing professionals employed directly by The LEGO Group or through external marketing agencies. These professionals develop advertising campaigns, manage social media, and analyze market trends to promote LEGO products. Skills in digital marketing, branding, and communication are often required for these roles.

What are the key skills and qualifications needed to thrive in Lego Marketing, and why are they important?

To excel in Lego Marketing, you need a background in marketing, branding, or business along with creativity and a keen understanding of consumer trends, especially within the toy industry. Proficiency with digital marketing platforms, analytics tools like Google Analytics, and familiarity with social media management systems are highly valuable. Strong communication, storytelling, and project management skills help you stand out by connecting with diverse audiences and collaborating across teams. These skills ensure campaigns are engaging, on-brand, and drive both customer loyalty and sales in a competitive marketplace.

What is a Lego Marketing professional?

A Lego Marketing professional is someone who develops and implements marketing strategies to promote Lego products and engage with customers. They work on advertising campaigns, social media, partnerships, and events to increase brand awareness and boost sales. These professionals often collaborate with designers, sales teams, and external partners to create exciting promotional activities. Their goal is to connect with fans of all ages and ensure that Lego remains a popular and trusted brand worldwide.

What are some common challenges faced by professionals in Lego Marketing, and how can new team members effectively overcome them?

One common challenge in Lego Marketing is balancing the need for creative, engaging campaigns with maintaining brand consistency and adhering to strict safety and regulatory guidelines, especially when marketing to children. Additionally, marketers must stay attuned to evolving trends in both the toy industry and digital platforms to keep campaigns fresh and relevant. New team members can overcome these challenges by collaborating closely with cross-functional teams such as product design, legal, and digital marketing, as well as staying proactive in researching market trends and consumer feedback. Building strong communication skills and a thorough understanding of Lego's core values will help new marketers navigate these complexities successfully.
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What states have the most Lego Marketing jobs? States with the most job openings for Lego Marketing jobs include:
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Lego Marketing jobs near you
Infographic showing various Lego Marketing job openings in the United States as of June 2026, with employment types broken down into 100% Part Time. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Senior Manager Marketing Investment Planning (Temporary)

Senior Manager Marketing Investment Planning (Temporary)

Lego

Boston, MA • Hybrid

$134K - $202K/yr

Other

PTO

Posted 2 days ago

LEGO Group rating

8.2

Company rating: 8.2 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

21st of 722 rated retailers

Job description

Job Description

Are you ready to elevate global marketing excellence by crafting strategic investment plans that improve ROI and enhance alignment across the diverse markets of the LEGO Group?

Join us in shaping the future of marketing at the LEGO Group, where your innovative strategies will drive impactful results across the globe!

** This is a temporary position with a duration of approximately 12 months based on business needs. **

Core Responsibilities:

  • Drive global marketing performance by developing strategic investment plans thatoptimizeROI, align with our marketing strategy, and enhance cohesion across LEGO Group's diverse markets.

  • Shape marketing assumptions for consumer audiences and LEGO themes as part of the Integrated Commercial Planning (ICP) process, partnering closely with various global and regional marketing and commercial teams. Lead the allocation of marketing funds to ensureoptimalimpact and alignment with global targets for both in-year and future (Y+1) investments.

  • Assess the impact of marketing activities and investment changes on long-term demand, providing key inputs for early planning phases.

  • Develop and communicate investment strategies and guidelines that enhance Return on Marketing Investment (ROMI) based on audience insights, business performance, and modeling outcomes, and advise on budget allocation to drive marketing effectiveness and efficiency

  • Cultivate andmaintainstrong, trust-based relationships with both global and regional partners across functions and seniority levels, aligning priorities, influencing decision-making, and driving followership to advance shared commercial and marketingobjectives.

  • Use data and analytics toidentifyglobal and regional trends, risks, and opportunities, informing future investment decisions and supporting performance and demand planning.

  • Deliver ad-hoc theme or audience analyses to enhance business visibility and contribute to global insights whenrequired.

  • Contribute to process and project improvements that strengthen team efficiency and satisfaction.

Play your part in our team succeeding

TheSenior Manager Marketing Investment Planning plays a criticalrolein guiding global marketing ambitions to regional marketing planners. Through strategic foresight and data-driven decision-making, this role ensures marketing investments deliver strong returns, strengthens brand impact, and enables scalable growth across markets.

Do youhavewhat it takes?

  • Proven experience in marketing investment planning or business analysis with a regional focus.

  • Strong grasp of data analytics and its application in marketing investment decision-making.

  • Experience with Marketing Mix Modeling and forecasting sales based on marketing channels.

  • Demonstrated ability in strategic planning, with the ability to align marketing initiatives with overarching corporateobjectives.

  • Effective communication and engagement skills witha track recordof building consensus.

  • Agility in adapting tonew trendsand changing market conditions tooptimizemarketing investments.

  • Leadership experience with a background in cross-functional team collaboration.

  • Bachelor's degree in Marketing, Business Administration, Finance, ora relatedanalytical field preferred.

Nice to have:

  • Master's degree in a related field.

  • Experience with integrated commercial planning andmarketing spendguidelines creation.

  • Strong project management skills with an emphasis on time-bound deliverables.

Language Skills:

  • Professional level in Englishrequired.

Additionaldetails on this position:

  • Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model isa great exampleof how we live up to our ambition. This 3dayin the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

  • Norelocationassistancewill be provided for this position.

#LI-SW2

#LI-Hybrid

Compensation

The salary for this position has a range of $134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

FamilyCareLeave -We offer enhanced paid leave options for those important times.

Insurances -All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing- We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

ColleagueDiscount- We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace -When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.


We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

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