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Legal Marketing Manager Jobs in Rochester, NY (NOW HIRING)

CooperCompanies

Associate Brand Marketing Manager

Victor, NY · On-site

$82.90K - $107.80K/yr

Prepares materials for medical/legal review process submissions, tracks status and revises content ... Performs other duties related to marketing and/or product management as required. Qualifications ...

LeafHome

Event Marketer

Rochester, NY

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... legal, financial planning, and counseling | Employee discount marketplace | Employee Resource ...

LeafHome

Event Marketer

Victor, NY

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... legal, financial planning, and counseling | Employee discount marketplace | Employee Resource ...

LeafHome

Event Marketer

Victor, NY · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... legal, financial planning, and counseling | Employee discount marketplace | Employee Resource ...

LeafHome

Event Marketer

Rochester, NY · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... legal, financial planning, and counseling | Employee discount marketplace | Employee Resource ...

LeafHome

Retail Marketer

Rochester, NY · On-site

$25/hr

... the Retail Event Marketing Manager. Essential Duties and Responsibilities: * Interact with ... legal, financial planning, and counseling | Employee discount marketplace | Employee Resource ...

LeafHome

Event Marketer

Victor, NY · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... legal, financial planning, and counseling | Employee discount marketplace | Employee Resource ...

LeafHome

Retail Marketer

Webster, NY · On-site

$25/hr

... the Retail Event Marketing Manager. Essential Duties and Responsibilities: * Interact with ... legal, financial planning, and counseling | Employee discount marketplace | Employee Resource ...

LeafHome

Event Marketer

Rochester, NY · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... legal, financial planning, and counseling | Employee discount marketplace | Employee Resource ...

LeafHome

Retail Marketer

Rochester, NY

$18 - $30/hr

... the Retail Event Marketing Manager. Essential Duties and Responsibilities: * Interact with ... legal, financial planning, and counseling | Employee discount marketplace | Employee Resource ...

Morgan Stanley

Associate Market Manager

Rochester, NY

$150K - $160K/yr

Assists in regulatory, legal and compliance issues including: Risk management for the Market in ... Assists Market Executive in driving corporate marketing initiatives to help increase market share ...

Morgan Stanley

Associate Market Manager

Rochester, NY · On-site

$150K - $160K/yr

Assists in regulatory, legal and compliance issues including: Risk management for the Market in ... Assists Market Executive in driving corporate marketing initiatives to help increase market share ...

superiorplus

Marketing Processes Specialist

Rochester, NY · On-site

$70K - $85K/yr

The Marketing Processes Specialist plays a key role in keeping marketing campaigns, lead management ... Legal Authorization to work in the US is required. We will not sponsor individuals for employment ...

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All JobsLegal Marketing Manager JobsLegal Marketing Manager Jobs in Rochester, NY

Legal Marketing Manager information

See Rochester, NY salary details

$36K

$86.6K

$132.7K

How much do legal marketing manager jobs pay per year?

As of May 28, 2026, the average yearly pay for legal marketing manager in Rochester, NY is $86,593.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $100,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Legal Marketing Manager, and why are they important?

To thrive as a Legal Marketing Manager, you need expertise in marketing strategy, legal industry knowledge, and a relevant degree such as marketing, communications, or law. Familiarity with CRM systems, digital marketing tools, analytics platforms, and certifications like Google Analytics or HubSpot are often required. Strong project management, communication, and relationship-building skills help you stand out in this role. These competencies are vital for effectively promoting a law firm's services, ensuring compliance, and driving business growth in a competitive market.

How does a Legal Marketing Manager typically collaborate with attorneys and other legal professionals to develop effective marketing strategies?

A Legal Marketing Manager works closely with attorneys, practice group leaders, and other legal professionals to understand the firm's strengths, client needs, and market trends. They participate in strategy sessions, gather input on case successes and legal insights, and translate this information into tailored marketing campaigns, proposals, and thought leadership content. Frequent collaboration ensures that marketing initiatives accurately reflect the firm's expertise and align with business development goals, fostering both internal buy-in and effective external communication.

What is a Legal Marketing Manager?

A Legal Marketing Manager is a professional responsible for creating and implementing marketing strategies specifically for law firms or legal practices. They focus on promoting the firm's services, enhancing its brand, and attracting new clients through various channels such as digital marketing, events, public relations, and content creation. Legal Marketing Managers work closely with attorneys and firm leadership to ensure marketing initiatives align with the firm's goals and comply with legal industry regulations. Their role often includes managing budgets, analyzing market trends, and overseeing the firm's online presence.

What is the difference between Legal Marketing Manager vs Legal Content Strategist?

AspectLegal Marketing ManagerLegal Content Strategist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in legal marketingBachelor's degree in marketing, communications, or related field; strong writing and SEO skills
Work EnvironmentLegal firms, law firms, or legal departments; marketing teamsLegal firms, law firms, or legal marketing teams; content creation teams
Employer & Industry UsageCommonly employed in legal marketing departments to oversee campaignsUsed to develop legal content, blogs, and SEO strategies for law firms

The Legal Marketing Manager focuses on overseeing marketing campaigns and strategies within legal organizations, while the Legal Content Strategist specializes in creating and optimizing legal content to attract clients. Both roles require marketing knowledge and familiarity with the legal industry, but their core responsibilities differ in scope and focus.

What are the most commonly searched types of Legal Marketing jobs in Rochester, NY? The most popular types of Legal Marketing jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Legal Marketing Manager jobs? Cities near Rochester, NY with the most Legal Marketing Manager job openings:
Legal Marketing Manager jobs near you
Infographic showing various Legal Marketing Manager job openings in Rochester, NY as of May 2026, with employment types broken down into 82% Full Time, 15% Part Time, 1% Temporary, and 2% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $86,593 per year, or $41.6 per hour.

Associate Brand Marketing Manager

CooperCompanies

Victor, NY • On-site

$82.90K - $107.80K/yr

Full-time

Posted 7 days ago

Job description

Job Description
At CooperVision, a division of CooperCompanies, we're driven by a unifying purpose to help people to experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.
Job Summary:
Responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned. This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross-functional team members to ensure consistent brand messaging and performance across channels.
Responsibilities
Brand management:
  • Develop deep understanding of CVI product portfolio.
  • Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.
  • Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.
  • Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.
    • Manages timelines, checklists, asset delivery and supports rep training rollout.
  • Translates insights/data into actions to support program development.
  • Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries.
  • Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.
  • Supports research execution, surveys and analysis of customer feedback.
  • Helps coordinate content for advisory boards, webinars and peer-to-peer education events.
  • Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams.
  • Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses
  • Works with Global Marketing team as required on strategic product initiatives.

Reporting:
  • Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.
  • Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.
  • Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.
  • Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.

Data, Analytics and Forecasting:
  • Prepares draft forecasts based on data, trends and sales input.
  • Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.
  • Builds models and gathers data to feed those scenarios.
  • Helps manage vendor relationship, writes briefs and analyzes research result
  • Challenges the status quo through recommendations based across data sets

Marketing Communications:
  • Supports the development of campaign strategies with customer data and insights.
  • Develops sales enablement collateral; coordinates design and approvals.
  • Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials
  • Helps inform strategy for white papers and case studies

Other:
  • Participates in the annual development of regional objectives as set out in the long-range strategic plan.
  • Supports the development of brand performance and presentations as needed including annual brand planning.
  • Performs other duties related to marketing and/or product management as required.

Qualifications
Knowledge, Skills and Abilities:
  • Strong written and verbal communication skills; ability to work with all levels within the organization
  • Strong influencing skills - able to work across the commercial organization to achieve goals
  • Can distill complex items into senior level updates
  • Must be proactive, self-motivated with a can-do attitude
  • High level of ownership, accountability, and initiative
  • Excellent communication and interpersonal skills - verbal, written and presentation
  • Ability to multi-task and establish priorities
  • Proficient with office software including Microsoft Office and Outlook and other applications
  • Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus

Work Environment:
  • Normal Office Environment
  • Sedentary to light physical effort necessary to perform the job
  • Prolonged sitting and using a computer
  • Travel will be required as part of this job - up to 10-15% of time

Experience:
  • 1-3 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred.

Education:
  • Bachelor's degree in Business, Marketing; MBA/Master's a plus

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $98,500.00 and $131,136.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
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