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Legal Marketing Director Jobs in Rutherford, NJ (NOW HIRING)

WOWK-TV

Director, Legal Sales Strategy

New York, NY

$250K/yr

... results-driven Director, Legal Sales Strategy to lead growth initiatives within the Legal ... Position Nexstar's integrated suite of AdTech and marketing solutions-including programmatic, OTT ...

Collabera

Marketing Director

New York, NY

End client for this project is a large legal organization with operations in more than 100 ... Director, Brand Strategy, and work closely with GMPI as well as our product and customer marketing ...

Leo Pharma

Director, Payer Marketing

Madison, NJ · On-site

$220K - $280K/yr

The Director, Payer Marketing will be responsible for serving as a strategic partner in leading the ... Familiarity with current legal and regulatory landscape pertinent to the pharmaceutical ...

CAMBA

Director of Marketing

Brooklyn, NY · On-site

... and legal services, CAMBA serves more than 70,000 New Yorkers annually at approximately 100 ... The Director of Marketing leads the two-person Marketing unit and works directly with the Chief ...

Leo Pharma

Director, Payer Marketing

Madison, NJ · Hybrid

$220K - $280K/yr

The Director, Payer Marketing will be responsible for serving as a strategic partner in leading the ... Familiarity with current legal and regulatory landscape pertinent to the pharmaceutical ...

CAMBA

Director of Marketing

Brooklyn, NY · On-site

... and legal services, CAMBA serves more than 70,000 New Yorkers annually at approximately 100 ... The Director of Marketing leads the two-person Marketing unit and works directly with the Chief ...

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Showing results 1-20

All JobsLegal Marketing JobsLegal Marketing Director JobsLegal Marketing Director Jobs in Rutherford, NJ

Legal Marketing Director information

See Rutherford, NJ salary details

$78K

$142.2K

$229.4K

How much do legal marketing director jobs pay per year?

As of Aug 31, 2026, the average yearly pay for legal marketing director in Rutherford, NJ is $142,154.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,100.00 and $163,600.00 per year, depending on experience, location, and employer.

What is a legal marketing director?

A Legal Marketing Director is a professional responsible for developing and implementing marketing and business development strategies for law firms or legal departments. They oversee branding, client relations, communications, and digital marketing efforts to enhance the firm's visibility and attract new clients. Legal Marketing Directors also analyze market trends, coordinate events, and collaborate with attorneys to promote legal services effectively. Their role is essential in helping law firms remain competitive in a crowded legal marketplace.

How does a legal marketing director typically collaborate with attorneys and firm leadership to develop marketing strategies?

A Legal Marketing Director works closely with attorneys, practice group leaders, and firm management to understand their goals, target clients, and unique value propositions. They facilitate strategy sessions, gather insights on legal trends, and align marketing initiatives with business development objectives. Regular meetings and open communication channels are essential to ensure that marketing campaigns, branding efforts, and client outreach programs reflect the firm's expertise and meet the expectations of stakeholders.

What are the key skills and qualifications needed to thrive as a legal marketing director, and why are they important?

To thrive as a Legal Marketing Director, you need a strong background in marketing strategy, legal industry knowledge, and often a bachelor's degree in marketing, communications, or a related field. Familiarity with CRM systems, digital marketing platforms, analytics tools, and sometimes certifications like the Legal Marketing Association’s (LMA) credentials are essential. Excellent leadership, communication, and relationship-building skills help drive effective campaigns and foster collaboration with attorneys and stakeholders. These skills are crucial for building a strong law firm brand, attracting clients, and maintaining a competitive edge in the legal marketplace.

What is the difference between Legal Marketing Director vs Legal Marketing Manager?

AspectLegal Marketing DirectorLegal Marketing Manager
ResponsibilitiesOversees overall marketing strategy, brand positioning, and high-level campaigns for law firms or legal services.Manages day-to-day marketing activities, campaigns, and team coordination within the legal marketing department.
Required CredentialsTypically requires a marketing degree, experience in legal marketing, and leadership skills.Requires marketing experience, often with a focus on legal services, and relevant certifications.
Work EnvironmentExecutive-level setting, collaborating with firm partners and senior management.Operational environment, working closely with marketing teams and legal staff.

The Legal Marketing Director focuses on strategic leadership and high-level planning for legal firms, while the Legal Marketing Manager handles daily marketing operations and campaign execution. Both roles require legal marketing experience and relevant credentials, but differ mainly in scope and seniority.

What job categories do people searching Legal Marketing Director jobs in Rutherford, NJ look for?

The top searched job categories for Legal Marketing Director jobs in Rutherford, NJ are:

Legal Marketing Director jobs near you
Infographic showing various Legal Marketing Director job openings in Rutherford, NJ as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $142,154 per year, or $68.3 per hour.

Director, Legal Sales Strategy

New York, NY

Tribune Media
Broadcasting • 10K+ employees
Learn more about Tribune Mediaexternal

$250K/yr

Full-time

Re-posted 3 days ago

Job description

Position Overview

Nexstar Media Group, the nation's largest local broadcasting company and a leading digital media organization, is seeking a strategic, results-drivenDirector, Legal Sales Strategyto lead growth initiatives within theLegal & Professional Services vertical.

This role is responsible for driving revenue by positioning Nexstar's full suite of advertising, marketing, and data-driven solutions-across digital, linear, and advanced AdTech platforms-to law firms and legal service providers nationwide. This leader will define and execute a best-in-class go-to-market strategy, enable and elevate sales teams, and deliver high-impact solutions aligned to the unique client acquisition challenges of the legal industry.

Key Responsibilities

  • Category Ownership:
    Serve as the national subject matter expert for the Legal vertical, owning category strategy, sales execution, and revenue performance across key legal segments (e.g., personal injury, mass tort, family law, and local practice areas).

  • Solution Selling:
    Position Nexstar's integrated suite of AdTech and marketing solutions-including programmatic, OTT/CTV, search, social, and first-party data activation-to drive client acquisition, case volume, and ROI for law firms.

  • Sales Enablement:
    Develop and deploy vertical-specific playbooks, messaging frameworks, and sales tools tailored to legal marketing use cases (e.g., lead generation, call conversion, brand authority, geographic targeting).

  • Coaching & Development:
    Provide ongoing coaching, joint client engagement, and pipeline oversight to improve seller effectiveness, accelerate deal cycles, and increase close rates within the legal category.

  • Positioning & Messaging:
    Craft compelling, insight-driven narratives aligned with legal advertiser priorities, including cost per case, qualified lead generation, intake efficiency, and competitiveconquesting.

  • Revenue Growth:
    Drive measurable revenue expansion within the Legal vertical through both direct account engagement and scalable enablement of local and regional sales teams.

  • Partnership Management:
    Collaborate with internal product teams, data providers, and external partners to enhance Nexstar's legal-specific offerings, including attribution solutions, call tracking, and lead verification tools.

  • Market Intelligence:
    Stay ahead of key industry dynamics, including legal advertising regulations, competitivespendtrends, consumer search behavior, and emerging client acquisition channels.

Required Qualifications

  • 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused onthelegalor professional servicesvertical.

  • Deep understanding oflaw firm marketing strategies, including lead generation, intake optimization, and compliant advertising practices.

  • Proven track record ofsales leadershipin a matrixed, multi-market environment.

  • Demonstrated success insales enablement, go-to-market strategy, and team coaching.

  • Strong analytical skills with the ability to translate campaign data into actionable insights and performance improvements.

  • Excellent communication, presentation, and client-facing skills, with experience engaging senior stakeholders.

  • Willingness to travel up to 50-75% to support key markets and client relationships.

Preferred Qualifications

  • Experience selling intopersonal injury, mass tort, or high-volume consumer legal categories.

  • Familiarity with legal marketing tools and platforms (e.g., call tracking, case management integrations, lead attribution systems).

  • Understanding oflegal advertising compliance and regulatory considerations(e.g., state bar guidelines).

  • Proficiency with Salesforce or similar CRM systems.

Salary Range - $200-250K

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