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$29.5K

$87.3K

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How much do leasing and marketing manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for leasing and marketing manager in the United States is $87,309.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $121,000.00 per year, depending on experience, location, and employer.

What does a leasing and marketing manager do?

A Leasing and Marketing Manager is responsible for overseeing the leasing process of rental properties and developing marketing strategies to attract new tenants. This role involves managing property listings, coordinating with prospective tenants, and ensuring that occupancy rates are maximized. Additionally, they analyze market trends, create promotional campaigns, and collaborate with property owners to set competitive rental rates. Their goal is to ensure properties are leased efficiently while maintaining a positive image for the property management company.

How does a leasing and marketing manager typically balance leasing responsibilities with marketing initiatives on a daily basis?

A Leasing and Marketing Manager often divides their day between direct leasing activities—such as conducting property tours, handling tenant inquiries, and processing applications—and developing or executing marketing strategies to attract new tenants. This dual focus requires strong organizational skills and the ability to prioritize urgent leasing needs while ensuring ongoing marketing campaigns are managed effectively. Collaboration with property management, maintenance, and digital marketing teams is common, and the role may also involve analyzing market trends and adjusting outreach efforts to stay competitive. Effective time management and communication are key to succeeding in this dynamic, multifaceted position.

What are the key skills and qualifications needed to thrive as a leasing and marketing manager, and why are they important?

Leasing and Marketing Managers need strong knowledge of property management, sales strategies, and market analysis, often supported by a degree in business, real estate, or a related field. Familiarity with property management software, CRM tools, and digital marketing platforms is typically required, and certifications like CAM (Certified Apartment Manager) can be advantageous. Exceptional interpersonal skills, negotiation abilities, and creativity in marketing campaigns help professionals excel in this role. These competencies drive occupancy rates, foster positive tenant relationships, and ensure that properties remain competitive in the marketplace.

What is the difference between Leasing And Marketing Manager vs Leasing Agent?

AspectLeasing And Marketing ManagerLeasing Agent
CredentialsTypically requires a real estate license, marketing experience, and sometimes a management certificationRequires a real estate license or leasing certification
Work EnvironmentOversees leasing and marketing strategies, manages teams, and develops campaignsWorks directly with prospective tenants, conducts property tours, and processes applications
Employer & Industry UsageCommonly employed by property management companies, real estate firms, and apartment complexesEmployed by property owners, leasing offices, and real estate agencies

While both roles involve leasing, the Leasing And Marketing Manager focuses on strategic planning, team management, and marketing campaigns, whereas the Leasing Agent handles direct tenant interactions and property showings. The manager role requires broader experience and credentials, with a focus on overseeing leasing operations.

Is a leasing and marketing manager a high paying job?

Leasing and marketing managers typically earn competitive salaries that vary based on experience, location, and the size of the property portfolio. They often receive bonuses or commissions related to leasing performance and may require skills in sales, marketing, and property management. Overall, it can be a well-paying role within the real estate and property management industry.

What cities are hiring for Leasing And Marketing Manager jobs?

Cities with the most Leasing And Marketing Manager job openings:

What states have the most Leasing And Marketing Manager jobs?

States with the most job openings for Leasing And Marketing Manager jobs include:

What are popular job titles related to Leasing And Marketing Manager jobs?

For Leasing And Marketing Manager jobs, the most frequently searched job titles are:

Leasing And Marketing Manager jobs near you
Infographic showing various Leasing And Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $87,309 per year, or $42 per hour.

Leasing Marketing Manager

Meriden, CT • On-site

CARABETTA COMPANIES
Construction • 201 - 500 employees
Learn more about CARABETTA COMPANIESexternal

Full-time

Re-posted 5 days ago

Job description

Leasing Marketing Manager
Full Time | Meriden, CT, US (in-person)
Salary Range: DOE
Schedule: Monday–Friday, 8:00 AM–4:30 PM

The Carabetta Companies is seeking a highly seasoned Leasing Marketing Manager with a proven history of driving occupancy, closing high-value deals, and leading leasing performance at a strategic level. This is a hands-on leadership role for a seasoned professional who not only develops leasing strategy but also executes in the field as needed.

This position is designed for a top-tier performer who thrives in a metrics-driven environment, consistently exceeds aggressive targets, and takes full ownership of portfolio performance. The candidate will be working in-office and visible in the field as needed. Success in this role requires urgency, ownership, and a relentless drive to win.

Key Responsibilities

Responsibilities include, but are not limited to:

  • Own and drive leasing performance across assigned properties, with full accountability for occupancy and revenue targets
  • Develop and execute high-impact marketing 
  • strategies to aggressively promote available listings across digital, social, and local channels
  • Personally conduct property tours and site visits, including evenings and weekends, to secure high-quality tenants
  • Lead from the front by actively closing deals and setting the standard for leasing excellence
  • Build, manage, and convert a strong pipeline of qualified prospects
  • Identify and eliminate vacancy risks through proactive leasing strategies and market analysis
  • Track, analyze, and report on leasing KPIs including traffic, conversion rates, and closing ratios
  • Collaborate with ownership and senior leadership to align leasing strategy with overall business objectives
  • Continuously refine pricing, positioning, and marketing to maximize asset performance
  • Ensure all listings and marketing materials are accurate, compelling, and competitive
Qualifications
  • Experience with a mixed portfolio of affordable and market rate housing
  • 7+ years of senior-level leasing or property management experience
  • Demonstrated track record of consistently exceeding leasing quotas and driving high occupancy rates
  • Strong closing ability with a history of converting leads into signed leases
  • Advanced knowledge of leasing strategies, market trends, and tenant acquisition
  • Exceptional negotiation, communication, and interpersonal skills
  • Self-directed, highly disciplined, and performance-driven
  • Ability to operate both strategically and tactically in a hands-on capacity


At The Carabetta Companies, we hold ourselves to high standards and seek team members who share our commitment to excellence. When you join us, you become part of a motivated, hard-working group of professionals—our Carabetta “extended family.”

If you are a high-performing leasing executive with a passion for sales, strategy, and results—and you are ready to take full ownership of leasing success—we encourage you to apply.