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Lead Generation Jobs in Calgary, AB (NOW HIRING)

MTY Food Group

Franchise Development Manager

Calgary, AB · Remote

CA$80K - CA$100K/yr

This position is responsible for managing the full franchise development cycle, from lead generation and candidate qualification through franchise agreement execution and successful onboarding. As a ...

Solar Vista Energy

Be Seen First

Sales Rep

Calgary, AB · On-site

CA$6.0K - CA$12K/mo

Qualifications * 3-5 years of experience in solar sales, appointment setting, or field lead generation. * Strong communication and interpersonal skills. * Highly motivated, independent, and goal ...

Sidetrade

VP, Demand Generation

Calgary, AB · On-site +1

We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade's global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and ...

Sidetrade

VP, Demand Generation

Calgary, AB · Remote

We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade's global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and ...

Ronmor

Sales & Marketing Manager

Calgary, AB · On-site

Manage digital marketing initiatives, including website content, social media platforms, email campaigns, online advertising, and lead generation. * Coordinate traditional marketing efforts, signage ...

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All JobsLead Generation JobsLead Generation Jobs in Calgary, AB

Lead Generation information

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How much do lead generation jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for lead generation in Calgary, AB is $18.25, according to ZipRecruiter salary data. Most workers in this role earn between $13.46 and $20.19 per hour, depending on experience, location, and employer.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for advancement and income growth, especially with experience and certifications in digital marketing tools. Success in this field depends on communication skills, persistence, and understanding of target markets.

What are popular job titles related to Lead Generation jobs in Calgary, AB?

For Lead Generation jobs in Calgary, AB, the most frequently searched job titles are:

Lead Generation jobs near you
Infographic showing various Lead Generation job openings in Calgary, AB as of August 2026, with employment types broken down into 79% Full Time, 11% Part Time, 5% Temporary, and 5% Contract. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $37,951 per year, or $18.2 per hour.

Franchise Development Manager

MTY Food Group

Calgary, AB • Remote

CA$80K - CA$100K/yr

Full-time

Medical, Dental

Re-posted 15 days ago

Job description

Franchise Development Manager

Position Summary

Location: Calgary AB

The Franchise Development Manager plays a critical role in the company's growth strategy by driving franchise expansion and attracting qualified franchise partners who align with the organization's values, culture, and business objectives. This position is responsible for managing the full franchise development cycle, from lead generation and candidate qualification through franchise agreement execution and successful onboarding.

As a key member of the Franchise Development team, the Franchise Development Manager works closely with internal stakeholders to ensure a seamless transition from franchise sale to restaurant opening while supporting the long-term success of new franchisees.


Over the past 40 years, EXCELLENCE, ENTHUSIASM and INNOVATION have led us to success.

Today, we continue to look for talented professionals who want to work for a company that will offer them opportunities for growth and many rewarding experiences.

MTY offers its employees dynamic, unique and valuable professional experience.

Benefits:

  • 3 weeks of vacation
  • 5 days of flexible sick leaves
  • $2000 reimbursement for professional certifications and continuing education requirements
  • Flexible working hours
  • Half-day Fridays year-round
  • Company health and dental plans, with an additional $300 personal wellness expense account
  • Employee assistance program with access to mental health, legal, and financial counseling services
  • Employee profit-sharing plan with employer contribution
  • Monthly company-wide recognition awards
  • Company social events, including webinars, town halls, and team activities
  • Casual dress code
  • Free parking at the office


Key Responsibilities

Franchise Development & Sales

  • Identify, recruit, qualify, and convert prospective franchisees through various lead generation channels.
  • Manage the entire franchise sales process, including initial outreach, qualification calls, discovery meetings, franchise presentations, due diligence, and franchise agreement execution.
  • Build and maintain a robust pipeline of qualified franchise candidates to support expansion goals.
  • Develop and nurture relationships with franchise brokers, consultants, referral partners, and other industry contacts.
  • Conduct market research and territory analysis to identify growth opportunities and target markets.
  • Ensure all franchise sales activities comply with applicable franchise regulations and disclosure requirements.

Relationship Management

  • Serve as the primary point of contact for prospective franchisees throughout the sales process.
  • Build strong relationships with candidates by providing guidance, support, and education regarding the franchise opportunity.
  • Evaluate candidates' financial credentials in order to make sure that they qualify for a business loan, business experience, and cultural fit with the brand.
  • Maintain regular communication with prospects to advance opportunities through the development pipeline.

Cross-Functional Collaboration

  • Partner with Operations, Real Estate, Construction, Finance, Legal, and Training teams to support franchise development initiatives.
  • Facilitate a smooth handoff from franchise sales to onboarding and operational support teams.
  • Assist franchisees with site selection, lease negotiations, development timelines, and opening preparation.
  • Support the successful launch of new franchise locations by ensuring all development milestones are achieved.

Strategic Growth & Innovation

  • Monitor industry trends, competitive activity, and market developments within the franchise and restaurant sectors.
  • Identify innovative approaches to franchise recruitment, lead generation, and territory development.
  • Provide recommendations to senior leadership on strategies to enhance franchise growth and improve franchisee acquisition.
  • Contribute ideas that strengthen the company's competitive position and support long-term network expansion.

Reporting & Performance Management

  • Maintain accurate records of franchise development activities within the CRM system.
  • Prepare and present regular reports on pipeline activity, lead conversion, franchise sales, and territory development.
  • Track performance metrics and recommend corrective actions when necessary to achieve growth objectives.


Qualifications

Education & Experience

  • Bachelor’s degree in business administration, Marketing, Sales, Hospitality Management, or a related field preferred.
  • Minimum 5 years of experience in franchise development, business development, sales, retail, restaurant, or multi-unit operations.
  • Proven track record of achieving sales targets and driving business growth.
  • Experience within a franchise organization is strongly preferred.
  • Familiar with the government franchising regulations for awarding a franchisee candidate a franchise agreement.

Skills & Competencies

  • Strong sales, negotiation, and closing skills.
  • Excellent interpersonal, presentation, and communication abilities.
  • Consultative sales approach with strong relationship-building capabilities.
  • Ability to evaluate franchise candidates from both a financial and operational perspective.
  • Strong organizational and project management skills.
  • Self-motivated, results-oriented, and capable of managing multiple priorities.
  • Proficiency with CRM systems and Microsoft Office applications.
  • Willingness to travel as required.

Key Performance Indicators (KPIs)

  • Number of franchise agreements signed.
  • Franchise sales revenue generated.
  • Conversion rate of qualified leads to signed franchisees.
  • Development of target territories and markets.
  • Quality and long-term performance of recruited franchisees.
  • Timeliness of new unit openings.
  • Growth and maintenance of franchise development pipeline.

Success Factors

The successful Franchise Development Manager combines entrepreneurial thinking, strategic vision, and strong business acumen with the ability to build lasting relationships and drive franchise growth. This individual demonstrates innovation, collaboration, and a commitment to identifying high-quality franchise partners who will contribute to the long-term success of the brand.


Please note that any offer of employment will be conditional upon a background check, including a criminal record check.