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Lead Generation Jobs in Calgary, AB (NOW HIRING)

Manage digital marketing initiatives, including website content, social media platforms, email campaigns, online advertising, and lead generation. * Coordinate traditional marketing efforts, signage ...

Execute lead generation test opportunities through business networking and outreach within the community * Ensure repeat and referral business by creating an outstanding experience for every patient

Execute lead generation test opportunities through business networking and outreach within the community * Ensure repeat and referral business by creating an outstanding experience for every patient

Company Description Sia is a next-generation, global management consulting group. Founded in 1999 ... We're looking for an Applied AI Lead to join Sia's ETI (Energy & Transportation, and Industrials ...

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Lead Generation information

See Calgary, AB salary details

$9

$18

$35

How much do lead generation jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for lead generation in Calgary, AB is $18.25, according to ZipRecruiter salary data. Most workers in this role earn between $13.46 and $20.19 per hour, depending on experience, location, and employer.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for advancement and income growth, especially with experience and certifications in digital marketing tools. Success in this field depends on communication skills, persistence, and understanding of target markets.

What are popular job titles related to Lead Generation jobs in Calgary, AB?

For Lead Generation jobs in Calgary, AB, the most frequently searched job titles are:

Infographic showing various Lead Generation job openings in Calgary, AB as of August 2026, with employment types broken down into 79% Full Time, 11% Part Time, 5% Temporary, and 5% Contract. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $37,951 per year, or $18.2 per hour.

Full-time

Re-posted 11 days ago


Element Materials Technology rating

7.1

Company rating: 7.1 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

81st of 121 rated laboratories


Job description

Overview

As one of the fastest growing testing, inspection and certification businesses in the world, we are actively recruiting for an ambitious business development professional based in Calgary to join our expanding Western Canadian team.This unique opportunity will allow you to increase knowledge and expertise in lab services across multiple industries, including Environmental, Oil & Gas and Agriculture. Catapult your career by working alongside the best Canadian Commercial team in the business to develop and execute aggressive growth strategies within corporate Calgary and surrounding areas.Do you have a proven track record of success?Do you enjoy setting and exceeding sales goals and targets?Are you personable and make new connections easily?Does the prospect of onboarding new clients motivate you?Are you eager to learn and elevate your skillset?IF YOU ANSWERED YES, applying for this role could be your next best career move!

Responsibilities
  • As the Business Development Manager, drive sales expansion by identifying and onboarding new clients while re-engaging with dormant accounts across Western Canada.
  • Build and maintain positive relationships with existing strategic and key client accounts to uncover additional growth opportunities and revenue streams, through the understanding of client project scopes and application of related analytical services.
  •  Own lead generation, deal negotiation and agreement closure in the B2B sales cycle, overseeing internal collaboration with Project Management and Lab Operations teams to ensure a successful client experience.
  • Gather and analyze market and industry intelligence, metrics, and trends to influence sales approach and differentiate Element as an industry leader and testing partner of choice.
  • Flexibility to manage your day-to-day schedule in order to meet mandatory monthly client call and site visit requirements.
Skills / Qualifications
  • 5 to 7 years of B2B sales experience in a professional environment, with monthly targets focused on new lead generation and sales pipeline development
  • Post secondary education (certificate, diploma, degree) or a combination of relevant experience and supplementary professional development
  • Clear, confident, and proactive communication to elicit internal cooperation and gain client trust
  • Motivated and driven to quickly learn about the Environmental and Food industries, technical lab knowledge and processes, and Element service offerings
  • Reliable transportation to meet and exceed mandatory monthly client site visits and ability to travel overnight approximately 15% of the time
  • Asset Qualifications: In addition to the above, preference will be given to candidates with any industry (lab services, environmental / food testing) related experience and/or education

#LI-TK1

Company Overview

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to 'Make tomorrow safer than today'.

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.

While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.

Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.

Diversity Statement

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming "the world's most trusted testing partner".

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.

Employment Type: OTHER

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