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Lead Generation Jobs in Michigan (NOW HIRING)

Matrix Basements

Canvass Marketing Lead

Kalamazoo, MI · On-site

The Marketing Manager ensures that department lead generation and sales goals are met. This is a perfect opportunity to step into a $340B industry with one of Americas most awarded home remodeling ...

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Lead Generation information

See Michigan salary details

$8

$19

$43

How much do lead generation jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for lead generation in Michigan is $19.35, according to ZipRecruiter salary data. Most workers in this role earn between $13.41 and $21.59 per hour, depending on experience, location, and employer.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for commission-based income, career growth, and skill development in digital marketing tools and CRM systems.

What does a lead generation job do?

A lead generation job involves identifying and attracting potential customers or clients for a business. This role often includes researching target markets, using tools like CRM software, and qualifying leads to support sales teams. Strong communication skills and knowledge of marketing strategies are typically important for success.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the most commonly searched types of Lead Generation jobs in Michigan?

The most popular types of Lead Generation jobs in Michigan are:

What are popular job titles related to Lead Generation jobs in Michigan?

For Lead Generation jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Lead Generation jobs in Michigan look for?

The top searched job categories for Lead Generation jobs in Michigan are:

What cities in Michigan are hiring for Lead Generation jobs?

Cities in Michigan with the most Lead Generation job openings:

Lead Generation jobs near you
Infographic showing various Lead Generation job openings in Michigan as of August 2026, with employment types broken down into 68% Full Time, and 32% Part Time. Highlights an 88% In-person, and 12% Remote job distribution, with an average salary of $40,249 per year, or $19.4 per hour.

Lead Generation Specialist

A-1 Mechanical of Michigan LLC.

Grand Rapids, MI • On-site

$17 - $20/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago

Job description

Pay: $15.00 - $20.00 per hour
Job description:
Job Overview
We are seeking a motivated and results-driven Lead Generation Specialist to join our dynamic team. In this role, you will be responsible for identifying and qualifying potential leads to drive business growth and enhance our customer base. The ideal candidate will possess a strong background in sales and customer service, with a keen understanding of market trends and technology sales. You will play a crucial role in supporting our business development efforts by leveraging various tools and strategies to generate high-quality leads. *Opportunities to grow and develop with a fast growing company; earn an hourly wage + commissions!
Responsibilities
  • Engage with customers to convert Tune Ups and HVAC sale leads.
  • Spend time in big box store retail partners
  • Collaborate with the sales team to develop targeted outreach strategies.
  • entry in CRM systems.
  • Provide exceptional customer service by addressing inquiries and providing information about our offerings.

Requirements
  • Strong verbal communication skills
  • Ability to work independently as well as collaboratively within a team environment.
  • Previous experience in business development or telemarketing is a plus.

Join us as we strive for excellence in lead generation, helping businesses grow while providing outstanding service. If you are passionate about sales and eager to make an impact, we encourage you to apply!
Job Type: Part-time
Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person

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