ZipRecruiter

Log In

1

Lead Generation Marketing Manager Jobs in Decatur, GA

ExpoDevCo

Marketing Manager

Atlanta, GA · On-site

The Marketing Manager will be responsible for the execution, maintenance and reporting of marketing ... This role will also execute aspects of demand and lead generation activities, lead nurturing ...

ExpoDevCo

Marketing Manager

Atlanta, GA · Hybrid

The Marketing Manager will be responsible for the execution, maintenance and reporting of marketing ... This role will also execute aspects of demand and lead generation activities, lead nurturing ...

HDR

Georgia Highways Market Sector Lead

Atlanta, GA · On-site

Whether you're modernizing aging infrastructure or pioneering next-generation transportation ... Experienced in development and management of strategic marketing programs for planning and/or ...

Incident IQ

Content Marketing Manager

Atlanta, GA · On-site +1

... for lead generation Content Strategy & Planning * Maintain the content calendar aligned to ... Marketing Manager Requirements: * 5-8 years of experience in content marketing, writing, or ...

Incident IQ

Content Marketing Manager

Alpharetta, GA · On-site +1

... for lead generation Content Strategy & Planning * Maintain the content calendar aligned to ... Marketing Manager Requirements: * 5-8 years of experience in content marketing, writing, or ...

HDR

Georgia Highways Market Sector Lead

Atlanta, GA · On-site

Whether you're modernizing aging infrastructure or pioneering next-generation transportation ... Experienced in development and management of strategic marketing programs for planning and/or ...

Camlin

Regional Marketing Manager

Norcross, GA · On-site

Role Summary The Regional Marketing Manager - North America will be responsible for developing and ... Track, analyze, and optimize lead generation performance to improve conversion rates and ROI.

Tricentis

Field Marketing Manager, AMS

Atlanta, GA · On-site

... and targeted lead generation programs. * Drive integratedactivationsthat connect sales, BDRs ... Work with marketing operations to ensure programs are tracked, measured, and managed against agreed ...

CorDx

Marketing Manager

Alpharetta, GA

Experience with Lead generation * Management ROI * Management Marketing venders * Ability to think strategically and analytically, with a creative approach to problem-solving. * Proficiency in ...

CorDx

Marketing Manager

Alpharetta, GA · On-site

Experience with Lead generation * Management ROI * Management Marketing venders * Ability to think strategically and analytically, with a creative approach to problem-solving. * Proficiency in ...

next page

Showing results 1-20

All JobsLead Generation Marketing JobsLead Generation Marketing Manager JobsLead Generation Marketing Manager Jobs in Decatur, GA

Lead Generation Marketing Manager information

See Decatur, GA salary details

$32.2K

$82.3K

$140.1K

How much do lead generation marketing manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for lead generation marketing manager in Decatur, GA is $82,321.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,900.00 and $97,600.00 per year, depending on experience, location, and employer.

What does a Lead Generation Marketing Manager do?

A Lead Generation Marketing Manager is responsible for developing and executing strategies to attract and convert potential customers into qualified sales leads. This role involves overseeing campaigns across various channels such as email, social media, and digital advertising to generate interest in a company's products or services. The manager analyzes data to optimize lead quality and volume, collaborates with sales teams, and often manages marketing technologies like CRM systems. Their goal is to ensure a steady pipeline of prospects to help drive business growth.

What are the key skills and qualifications needed to thrive as a Lead Generation Marketing Manager, and why are they important?

To thrive as a Lead Generation Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or business. Familiarity with CRM platforms (like HubSpot or Salesforce), marketing automation tools, and analytics software is typically required. Strong communication, creativity, and project management skills help you effectively coordinate campaigns and collaborate with sales teams. These abilities are crucial for generating high-quality leads, optimizing marketing ROI, and driving business growth.

What are some common challenges Lead Generation Marketing Managers face when aligning marketing and sales teams?

Lead Generation Marketing Managers often encounter challenges in ensuring that marketing-qualified leads meet the criteria and expectations of the sales team. Differences in lead scoring, communication gaps, and inconsistent follow-up processes can create friction between teams. To overcome these challenges, it's important to establish clear definitions, maintain regular meetings, and utilize shared performance metrics. Fostering open collaboration helps ensure both teams work toward shared revenue goals and a seamless lead handoff.

What is the difference between Lead Generation Marketing Manager vs Digital Marketing Specialist?

AspectLead Generation Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in lead generation toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentStrategic planning, team leadership, campaign managementExecuting digital campaigns, analytics, content creation
Employer & Industry UsageUsed in B2B and B2C companies focusing on lead acquisitionCommon across various industries for digital outreach
Search & Comparison IntentFocuses on lead generation strategies and managementFocuses on digital marketing tactics and execution

The Lead Generation Marketing Manager primarily oversees strategies to attract and convert leads, often managing teams and campaigns. In contrast, a Digital Marketing Specialist executes digital campaigns and handles analytics. Both roles require marketing knowledge and certifications but differ in scope and responsibilities.

What are popular job titles related to Lead Generation Marketing Manager jobs in Decatur, GA? For Lead Generation Marketing Manager jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Lead Generation Marketing Manager jobs in Decatur, GA look for? The top searched job categories for Lead Generation Marketing Manager jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Lead Generation Marketing Manager jobs? Cities near Decatur, GA with the most Lead Generation Marketing Manager job openings:
Lead Generation Marketing Manager jobs near you

Marketing Manager

ExpoDevCo

Atlanta, GA • On-site

Full-time

Posted 24 days ago

Job description

Company Description
Exposition Development Company, Inc. (EDC) is seeking a Marketing Manager to join our team. The Marketing Manager will be responsible for the execution, maintenance and reporting of marketing programs in respect to the SPTechCon event portfolio as well as providing assistance on other events as needed. This role will also execute aspects of demand and lead generation activities, lead nurturing, Social media, conversion programs and marketing automation campaigns. This role will report to the SPTechCon Event Director and the COO.
EDC allows its employees to work from home as an added benefit.
Job Description
  • Maintain and update front end of the SPTechCon website with new created content, media/press updates, and work with third party vendors to main and update backend functionality.
  • Continue to hone and improve our conversion strategies and execution to drive high quality Leads and website traffic.
  • Oversees the implementation and tracking of multimedia projects, including but not limited to digital ads, PPC, sponsored post, retargeting.
  • Support revenue growth to existing customers by developing a proactive action plan for engagement through digital marketing and marketing automation campaigns
  • Creates emails, landing pages, forms, nurturing programs and reports
  • Perform A/B testing on all campaigns and program
  • Collaborate with Event Director for appropriate content delivery based on customer (attendee and sponsor) journey to drive revenue
  • Manage, coordinate and execute the design, content, layout and distribution of printed promotional literature (printed and electronic) including but not limited to: exhibitor brochures; postcards; attendee pieces/brochures; advertisements; banners; fact sheets; invitations; etc.
  • Manage, coordinate and execute all required direct mail campaigns.
  • Manage, coordinate and execute the design, layout and production of various forms and contracts including but not limited to: exhibitor contracts; registration forms; sponsorship menus/forms, etc.
  • Maintain rigid standards of perfection and accuracy for all materials produced.
  • Be creative, and continually strive to elevate the performance and message of all our marketing pieces.
  • Research and select photographs used in promotional pieces including the development of key visuals.

Qualifications
  • Bachelor's degree required - Marketing, Communications or Business
  • Minimum 3 to 6 years of experience in a marketing role
  • Analytical marketing background which includes multi-channel campaign development, tracking and ROI measurement
  • Experience with processes that drive conversions
  • The candidate must also have strong email marketing, social media, editing, copywriting and organizational skills.
  • Must be proficient in design software such as Adobe Illustrator and programming languages such as HTML
  • Must have excellent communication, organizational and time-management skills
  • Ability and commitment to work collaboratively across internal and external teams
  • Highly motivated self-starter leader willing to push themselves and their team toward goal achievement
  • Experience with the tradeshow and/or technology industries, but not required

Additional Information
All your information will be kept confidential according to EEO guidelines.

Apply