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Lab Automation Sales Representative information

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$23K

$76.7K

$141.5K

How much do lab automation sales representative jobs pay per year?

As of Sep 10, 2026, the average yearly pay for lab automation sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What does a lab automation sales representative do?

A Lab Automation Sales Representative is responsible for selling automated laboratory equipment and solutions to scientific, medical, and research organizations. They identify client needs, present product demonstrations, and provide technical information to help customers choose the right automation systems for their laboratories. Additionally, they maintain relationships with clients, negotiate contracts, and stay up to date on the latest technological advancements in lab automation. Their role bridges the gap between complex technology and practical application in laboratory settings.

What are the key skills and qualifications needed to thrive as a lab automation sales representative?

To thrive as a Lab Automation Sales Representative, you need a solid understanding of laboratory workflows, automation technology, and sales techniques, often supported by a degree in life sciences or engineering. Familiarity with CRM software, laboratory information management systems (LIMS), and automation platforms is typically required. Exceptional communication, relationship-building, and negotiation skills set top performers apart in this field. These competencies are crucial for effectively identifying customer needs, conveying technical value, and driving successful sales in a competitive market.

What are some common challenges faced by lab automation sales representatives when working with clients in the scientific and healthcare industries?

Lab Automation Sales Representatives often encounter challenges such as navigating complex procurement processes, addressing highly technical client needs, and demonstrating ROI for advanced automation solutions. Building trust with scientists and lab managers requires a deep understanding of both the products and the specific workflows of the client's laboratory. Additionally, representatives must stay current with rapidly evolving technologies and regulatory requirements to ensure their solutions meet industry standards.

What is the difference between Lab Automation Sales Representative vs Laboratory Equipment Sales Specialist?

AspectLab Automation Sales RepresentativeLaboratory Equipment Sales Specialist
CredentialsSales experience, technical knowledge of lab automation systemsSales experience, knowledge of laboratory equipment
Work EnvironmentInteracting with biotech/pharma labs, trade shows, client sitesSimilar settings, often overlapping with lab automation roles
Industry UsagePrimarily in biotech, pharma, research institutionsBroader, including clinical labs, research, and industrial labs

The main difference is that Lab Automation Sales Representatives focus specifically on selling automation systems and related solutions, while Laboratory Equipment Sales Specialists handle a wider range of lab equipment. Both roles require technical knowledge and sales skills, but the automation role emphasizes understanding complex automation processes and systems.

What are popular job titles related to Lab Automation Sales Representative jobs?

For Lab Automation Sales Representative jobs, the most frequently searched job titles are:

Infographic showing various Lab Automation Sales Representative job openings in the United States as of September 2026, with employment types broken down into 79% Full Time, 20% Part Time, and 1% Contract. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Building Automation Sales Representative

Boise, ID • On-site

Kelso Building Services
See more jobs at Kelso Building Servicesexternal

Full-time

Posted 15 days ago

Job description

Join Kelso Building Services and Help Shape Smarter Buildings
Kelso Building Services partners with organizations to create high-performing, efficient, and connected facilities. Through innovative controls technologies, energy-focused solutions, and exceptional customer support, we help clients improve building performance and operational reliability.
We are seeking a results-driven Building Automation Solutions Consultant to expand our presence within the commercial and institutional facilities market. This position focuses on identifying customer challenges, recommending tailored automation and controls solutions, and developing long-term client relationships.
The ideal candidate combines technical understanding, consultative selling skills, and the ability to work collaboratively with customers and internal project teams to deliver measurable business outcomes.
What You'll Do
Territory & Business Development
  • Identify and pursue new revenue opportunities across assigned accounts and target markets.
  • Build strategic relationships with facility directors, building owners, engineers, contractors, and operations leaders.
  • Develop territory plans that support sustained sales growth.
  • Participate in industry associations, networking events, and prospecting efforts to expand market awareness.

Recommend Building Performance Solutions
  • Building automation and control systems
  • HVAC controls modernization projects
  • Energy optimization programs
  • Remote monitoring and service technologies
  • Fault detection and diagnostics platforms
  • Integrated smart building applications
  • Building analytics and reporting tools
  • Connected facility technologies
  • Mechanical and electrical service offerings

Lead the Customer Engagement Process
  • Conduct discovery meetings to understand facility goals and operational challenges.
  • Perform site visits and building assessments.
  • Create proposals, scopes of work, and solution recommendations.
  • Present operational, financial, and energy-related benefits to stakeholders.
  • Guide contract discussions and support project transitions to delivery teams.
  • Maintain opportunity tracking, forecasting, and activity management within Salesforce.

Grow Existing Customer Relationships
  • Maintain regular engagement with current clients.
  • Identify opportunities for upgrades, retrofits, and expanded service programs.
  • Support account retention and long-term growth initiatives.
  • Partner with technical and operations teams to ensure a positive customer experience.
What We're Looking For
  • Five or more years of sales experience within building automation, controls, HVAC, energy services, facility technologies, or a related market.
  • Demonstrated success generating new business and exceeding sales goals.
  • Experience leading consultative sales conversations and solution-based engagements.
  • Strong presentation, communication, and customer relationship skills.
  • Ability to navigate opportunities involving multiple decision-makers and stakeholders.
Industry Experience Preferred
  • Building automation and controls systems
  • HVAC equipment and control strategies
  • Direct digital control (DDC) environments
  • Facility energy management initiatives
  • Cloud-based building technology platforms
  • Building performance analytics
  • Remote operations and monitoring systems
  • Facility maintenance and operational best practices
  • Integrated building infrastructure solutions
Additional Qualifications
  • Bachelor's degree in Business, Engineering, Construction Management, Facilities Management, HVAC Technology, or a related discipline is preferred.
  • Technical familiarity with controls systems, BAS platforms, or mechanical operations.
  • Experience supporting energy-reduction or sustainability projects.
  • Established network within commercial facilities, construction, healthcare, education, industrial, or government sectors.
  • Background selling recurring service agreements or long-term support programs.
  • Knowledge of modern smart-building strategies and connected technologies.

Apply