Junior Meta Ads Jobs in Reston, VA (NOW HIRING)

• The Senior Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts
• Collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships
• Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Negotiates rates and added value with selected partners
• Selects appropriate social platforms and campaign objectives based on client goals
• Develops target segments to leverage based on client feedback
• Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
• Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
• Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
• Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed
• Works directly in social platforms to execute, manage, and optimize campaigns
• When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs
• Leads development of campaign reporting activities based on agreed upon cadence
• Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
• Manages campaign execution from start to finish across all media channels
• Maintains and grows successful client relationships
• Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
• Participates in client meetings and presentations
• Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends

• Bachelor's Degree and 5-8 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
• Can demonstrate small group presentation skills
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus.

Demonstrates expertise in paid media planning and buying across various channels, with a strong focus on client relationship management and campaign optimization. Proficient in utilizing tools like Google Campaign Manager and social media Ads Managers to execute and analyze campaigns effectively.

• Paid Media Planning
• Client Relationship Management
• Google Campaign Manager
• Social Media Ads Management
• Analytical Skills

• Paid Media Buying
• Campaign Optimization
• KPI Analysis
• Audience Segmentation
• RFP Development
• Negotiation Skills
• Creative Trafficking
• Digital Media Tracking
• Programmatic Campaign Execution
• Media Management Tools

• Interpersonal Skills
• Communication Skills
• Presentation Skills
• Collaboration Skills
• Responsiveness

• Google Analytics Certification

• Digital Paid Media
• Campaign Reporting
• Client Service Activities
• Ad Development
• Media Channels

• Google Campaign Manager
• Mediaocean
• Meta Ads Manager
• LinkedIn Ads Manager
• TikTok Ads Manager