Intuit's Global Business Solutions Group (GBSG) paid media team is looking for a Principal Marketing Manager, Media Planning and Strategy. You'll lead paid media strategy for full-funnel campaigns ...
Intuit's Global Business Solutions Group (GBSG) paid media team is looking for a Principal Marketing Manager, Media Planning and Strategy. You'll lead paid media strategy for full-funnel campaigns ...
As Intuit accelerates its AI driven transformation, the Manager 3, Product Management within the Foresight organization serves as a strategic product leader responsible for translating emerging ...
As Intuit accelerates its AI driven transformation, the Manager 3, Product Management within the Foresight organization serves as a strategic product leader responsible for translating emerging ...
Overview Intuit's Global Business Solutions Group (GBSG) paid media team is looking for a Principal Marketing Manager, Media Planning and Strategy. You'll lead paid media strategy for full-funnel ...
New
Overview Intuit's Global Business Solutions Group (GBSG) paid media team is looking for a Principal Marketing Manager, Media Planning and Strategy. You'll lead paid media strategy for full-funnel ...
New
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To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: San Diego $147,500 - $200,000
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To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: San Diego $147,500 - $200,000
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Intuit information
See salary details
$81K - $89.5K
5% of jobs
$89.5K - $98.1K
9% of jobs
$105.9K is the 25th percentile. Wages below this are outliers.
$98.1K - $106.6K
11% of jobs
$106.6K - $115.2K
13% of jobs
The median wage is $121.4K / yr.
$115.2K - $123.7K
16% of jobs
$123.7K - $132.3K
11% of jobs
$140K is the 75th percentile. Wages above this are outliers.
$132.3K - $140.8K
10% of jobs
$140.8K - $149.4K
9% of jobs
$149.4K - $157.9K
6% of jobs
$157.9K - $166.5K
5% of jobs
$166.5K - $175K
3% of jobs
$81K
$126.3K
$175K
How much do intuit jobs pay per year?
As of Aug 10, 2026, the average yearly pay for intuit in the United States is $126,328.00, according to ZipRecruiter salary data. Most workers in this role earn between $106,000.00 and $144,000.00 per year, depending on experience, location, and employer.
What kind of work does Intuit do?
Intuit is a technology company that develops financial and accounting software, such as QuickBooks, TurboTax, and Mint. Employees in roles at Intuit often work on software development, product design, customer support, and data analysis within a collaborative environment. The company emphasizes skills in technology, finance, and problem-solving, with opportunities for certification and ongoing learning.
What are Intuit jobs?
Intuit jobs refer to positions at Intuit Inc., a financial software company known for products like TurboTax, QuickBooks, and Mint. These jobs span a wide range of roles, including software engineering, product management, customer support, data science, marketing, and finance. Working at Intuit typically involves contributing to innovative financial solutions that help individuals and businesses manage their finances. Intuit values a collaborative culture, diversity, and continuous learning, offering opportunities for career growth and development. Applicants are encouraged to explore roles that match their skills and interests on the company’s careers page.
What are the key skills and qualifications needed to thrive as a software engineer at Intuit, and why are they important?
To thrive as a Software Engineer at Intuit, you need a solid background in computer science, proficiency in programming languages like Java, Python, or JavaScript, and typically a bachelor's degree in a related field. Familiarity with cloud platforms (such as AWS or Google Cloud), version control systems like Git, and Agile development methodologies is essential. Strong problem-solving skills, collaboration, and effective communication help individuals excel in team-driven, innovative environments. These skills and qualities are crucial for developing reliable financial software products and adapting to rapid technological changes.
What are the typical career advancement opportunities for employees at Intuit?
At Intuit, employees often have access to a variety of career growth opportunities, including internal mobility programs, leadership development initiatives, and mentorship. The company encourages team members to take on new challenges, whether through cross-functional projects or moving into new roles that match their interests and skills. Many employees find that Intuit's strong emphasis on learning and innovation enables them to advance from entry-level to managerial positions or even transition between departments. Regular performance reviews and personalized development plans help support individual career goals within the organization.
Does Intuit have remote jobs?
Yes, Intuit offers remote job opportunities across various roles, including positions in finance, software development, and customer support. Many of these roles are fully remote or have flexible work arrangements, and the company often lists remote options on its careers page.
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Full-time
Posted 4 days ago
Intuit rating
8.4
Based on 91 frontline employees who took The Breakroom Quiz
87th of 242 rated software companies
Job description
Intuit's Global Business Solutions Group (GBSG) paid media team is looking for a Principal Marketing Manager, Media Planning and Strategy. You'll lead paid media strategy for full-funnel campaigns that turn brand strength into measurable, attributable growth, shaping how Intuit reaches SMB and mid-market decision makers evaluating their financial management and marketing systems.
You'll own end-to-end media planning including budget allocation, channel mix, campaign architecture, and testing and measurement frameworks in partnership with Integrated Marketing, Product Marketing, Channel teams, and Data Science. Your planning philosophy pairs rigorous, iROI-driven performance discipline with a credible point of view on how upper-funnel brand investment shapes the demand environment for lower-funnel tactics, and you'll hold every channel including paid social, programmatic, CTV/video, audio, and search accountable to incremental ROI with data-backed rationale. You'll direct our media agency partners, setting the strategic agenda and driving executional excellence against commercial objectives.
Responsibilities
Qualifications
Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Francisco $169,000 - $229,000
You'll own end-to-end media planning including budget allocation, channel mix, campaign architecture, and testing and measurement frameworks in partnership with Integrated Marketing, Product Marketing, Channel teams, and Data Science. Your planning philosophy pairs rigorous, iROI-driven performance discipline with a credible point of view on how upper-funnel brand investment shapes the demand environment for lower-funnel tactics, and you'll hold every channel including paid social, programmatic, CTV/video, audio, and search accountable to incremental ROI with data-backed rationale. You'll direct our media agency partners, setting the strategic agenda and driving executional excellence against commercial objectives.
Responsibilities
- Lead the development of annual full-funnel paid media plans optimized quarterly across our SMB and mid-market segments, from budget allocation and channel mix through campaign execution and measurement
- Lead media planning and buying across performance-first channels including Paid Social, SEM, and Programmatic Display, while maintaining a clear point of view on how upper-funnel investment (CTV, Video, Audio) creates the demand environment that performance channels convert
- Author strategic media briefs that translate business objectives into actionable planning inputs including audience strategy, budget parameters, measurement frameworks, and learning agendas. Lead agency briefings that set clear expectations for strategic rigor and executional accountability
- Synthesize MMM response curves, BLS results, historical performance, and seasonal efficiency patterns into defensible budget allocation recommendations
- Drive scenario planning and budget optimization exercises with iROI, incremental bookings, and CPA as the north star metrics
- Manage agency and vendor relationships at the strategic level (media plan review, performance governance, and structured feedback) holding partners accountable for strategic alignment and executional rigor while pushing them to bring forward new opportunities, not just execute against the existing playbook
- Present media strategy, performance insights, and recommendations to marketing leadership and cross-functional stakeholders
- Work with Data Science and Research Analytics teams to build learning and measurement frameworks that validate impact
- Partner with Product Marketing, Brand, and Web to develop cross-channel testing opportunities including landing page, creative and messaging tests that drive portfolio-wide learnings
- Extend strategic capabilities and validated learnings to across the portfolio to scale cross-product growth initiatives
Qualifications
- 10+ years of paid media experience with meaningful ownership of large-scale, full-funnel B2B acquisition campaigns
- Proven track record managing $20M+ annual paid media budgets across Programmatic Display, Paid Social, and SEM, with full accountability for channel efficiency and business outcomes
- Experience planning across both upper and lower funnel media, understanding the role of each and how they behave differently
- Experience managing budgets across large portfolios, understanding trade-offs between competing priorities
- Skilled at writing media briefs that translate business objectives into actionable planning inputs that inform media strategy, budget parameters, learning agenda.
- Ability to lead agency briefings that set clear expectations for strategic rigor and executional accountability
- Working knowledge of advanced measurement methodologies - MMM, incrementality testing, media mix tests, geo holdouts, or causal lift studies - with the ability to translate findings into planning decisions
- Experience managing agency relationships at a strategic level, including media plan review, performance governance, and structured feedback delivery
- Comfortable using AI tools to streamline and advance operational and strategic ways of working, especially from the lens of media. Experience in Claude Code is a plus.
Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Francisco $169,000 - $229,000