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MANAGER, SPONSORSHIP AND NIL SALES (FLORIDA GULF COAST UNIVERSITY)
Fort Myers, Florida
On Site
THE RUNDOWN
Playfly Sports is looking for a Manager, Sponsorship and NIL Sales to join our team at Florida Gulf Coast. The Manager, Sponsorship and NIL Sales will be responsible for generating incremental NIL and sponsorship revenue on behalf of a University to meet and exceed individual and team goals for Florida Gulf Coast University. The person in this role will work on-site w/ administration and the Playfly Aspire sales team to pitch and close enterprise partnership agreements. This role will also be responsible for assisting in leading and managing a team of sales & services roles at the university.
WHAT YOU'LL ACCOMPLISH
• Assist with the development and execution of a dynamic sales plan to meet and exceed individual & overall property sales goals
• Identify potential sponsors for university sports properties through networking with university stakeholders and business partners, researching local, regional and national companies
• Work to create sales inventory, revenue projections, and sponsorship strategy for the university athletics assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics, and an understanding of partner's marketing goals
• Manage key objectives, create proposals and draft/negotiate contracts throughout the sales process
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Represent the university sports property, the university, and Playfly Sports in a professional manner
• Work to research sports sponsorship industry and stay current with relevant market trends and conditions
• Serve as the liaison for NIL external engagement for the department with a focus on outbound engagement
• Collaborate with university athletics externally facing staff on external engagement initiatives
• Develop and execute an actionable CRM strategy
• Understand student-athlete interests (e.g., what NIL opportunities they are interested in, what internship opportunities they are interested in) and connect with external constituents and educate them on how they can engage with NIL opportunities
• Explore, research and identify new opportunities for university athletics in the changing landscape of NIL
• Collaborate with Student-Athlete Development and Athletics Compliance with the development, presentation and communication of new strategies, procedures and processes
• Stay informed and up to date on the latest NIL trends and best practices
• Provide recommendations to leadership on opportunities and initiatives to continue to enhance NIL programming
• Other job-related duties as assigned
WHAT YOU'LL BRING
• Bachelor's degree required
• 3-4 years of direct sales experience in the sports multi-media environment required
• Some experience in a management, lead or mentorship role preferred
• Proven success in hitting individual sales goals on a regular basis
• Familiarity with KORE or similar CRM system
• Experience with integrated and "conceptual" sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Outstanding communication skills
• Demonstrated professional sales presentation skills
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
• The work is sedentary in nature
• Walking, standing, bending and carrying of light office items is required
• The work is typically performed in an adequately lighted and climate-controlled office environment
• May require occasional travel
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it's just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
Equal Opportunity Employer
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