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Jerseystem Marketing Research Lead

All JerseySTEM roles are pro-bono (unpaid) positions. JerseySTEM is a mission-driven professional network of pro-bono contributors dedicated to improving access to STEM education and career pathways for underserved middle school girls in New Jersey.

Members contribute their professional skills and leverage their networks in service of the organization's gender-equity agenda. Membership is a minimum six-month commitment of approximately six flexible hours per week and includes a $100 refundable deposit, returned after six months of active membership. K–12 educators, retirees, veterans, interns, and students are exempt from the deposit.

Overview

This is a pro-bono volunteer position. JERSEYSTEM is a grassroots 501(c) nonprofit organization dedicated to bringing Science, Technology, Engineering, and Math ("STEM") education to 5th-8th grade girls in New Jersey underserved communities.

We partner with socially responsible companies and their employees, youth organizations in underserved communities, and civic-minded college students and universities. Together we develop and deliver innovative, hands-on, and online after school projects and inquiry-based learning opportunities that develop teamwork, 21st-century problem-solving skills, and self-esteem.

The Marketing Research Lead at JerseySTEM is a strategic thinker and data-driven professional responsible for conducting in-depth research to enhance our outreach to corporations. This individual plays a crucial role in shaping the organization's marketing efforts by providing insights and recommendations to optimize engagement, increase awareness, and foster meaningful relationships with corporate partners. Understanding the motivations and interests of corporations is key to this role, as it informs targeted marketing strategies and aligns with JerseySTEM's mission and values.

Responsibilities

• Analyze the corporate landscape to identify trends, opportunities, and challenges. Uses data-driven methods to understand corporate behavior, philanthropic interests, and engagement preferences.
• Develop and implement surveys to gather insights from corporations and other stakeholders. Ensures that surveys are methodologically sound and align with organizational goals.
• Gather information through various research methods, including interviews, focus groups, and secondary research. Interprets data to draw meaningful insights and actionable recommendations.
• Work closely with the marketing team to translate research findings into effective marketing strategies. Ensures alignment between research insights and marketing initiatives.
• Present research findings to internal stakeholders, including executives and team members, in a clear and compelling manner. Creates visual and written reports to support decision-making.

Qualifications

• Genuine concern about/interest in solving the STEM education gender gap
• Proven experience in marketing research, preferably in a nonprofit or corporate partnership environment
• Strong analytical and critical thinking skills, with an ability to translate complex data into actionable insights
• Excellent communication skills, both written and verbal, with the ability to present findings to diverse audiences
• Resourceful, can-do attitude
• Experience leading a function (i.e. team, department manager, etc) and managing others
• Comfort working in a 'virtual organization' with digital tools (G-Suite, Slack, Jira, salesforce)
• Would be a plus if candidate has flexible schedule to allow for ad hoc calls during the work week